Learning  Outcome LO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation. LO 2:  Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.  LO3: Use contemporary examples ...

You are a marketer and you have to promote a product that your company has recently launched. In your consumer behavior assignment, talk in detail about the segmentation, targeting, and positioning strategies that you would use to attract the target audience and encourage them to buy your product. ...

For your next assignment, conduct a Digital Strategy and Marketing Audit either on your own business or a small-medium business. Do not choose a large national or multi-national company. To get more marks in this assessment, it is ideal if you can spend time engaging with the company first hand to ...