Learning Outcome
LO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation.
LO 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
LO3: Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations
Task 1:
Using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required to prepare a report in a word format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources. (Approx: 1200 words)
Task 2:
Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required to continue your report in a word format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources. (Approx: 1000 words)
Task 3:
Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required to develop and evaluate a marketing plan supported with coherent evidence and continue your report in a word format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources
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