Measure your business performance by digital marketing
Type: MarketingPages: 2
For your next assignment, conduct a Digital Strategy and Marketing Audit either on your own business or a small-medium business. Do not choose a large national or multi-national company. To get more marks in this assessment, it is ideal if you can spend time engaging with the company first hand to get a strong understanding of their overall business strategy and all of its digital marketing platforms (e.g. website, mobile app, social media, e-commerce, etc.).
By the end of this unit a student will be able to:
1 Explain the role of marketing and how it interrelates with other functional units of an organisation.
2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
3 Develop and evaluate a basic marketing plan.
LO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation.
LO 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
LO3: Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations
Using the above scenario and acting as a newly appointed assistant to a...ReadMore
Knowledge outcome –
You will be able to develop your understanding of contemporary developments in retail theory and practice and how these contribute to organisational success .
Intellectual /transferrable skill –
You will be able to consider a complex issue in retail theory and practice and propose feasible alternative options for consideration.
Formative Assessment –
In order to provide some feedback on your work before...ReadMore