Brief : For your next assignment, conduct a Digital Strategy and Marketing Audit either on your own business or a small-medium business. Do not choose a large national or multi-national company. To get more marks in this assessment, it is ideal if you can spend time engaging with the company first hand to get a strong understanding of their overall business strategy and all of its digital marketing platforms (e.g. website, mobile app, social media, e-commerce, etc.). UPTO50% Avail The Benefit Today! To View this & another 50000+ free Enter Email Get Answer
TASK REQUIREMENTS You have to carry out in-depth research in the targeted brand's market. Using database research of market, e.g. TGI and Mintel reports. After than you need to look on brands themselves, competitive positioning and their brand value in the market before going to discuss
Learning Outcome LO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation. LO 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. LO3: Use contemporary examples
You are a marketer and you have to promote a product that your company has recently launched. In your consumer behavior assignment, talk in detail about the segmentation, targeting, and positioning strategies that you would use to attract the target audience and encourage them to buy your product.
