Measure your business performance by digital marketing

Type: Marketing Pages: 2

For your next assignment, conduct a Digital Strategy and Marketing Audit either on your own business or a small-medium business. Do not choose a large national or multi-national company. To get more marks in this assessment, it is ideal if you can spend time engaging with the company first hand to get a strong understanding of their overall business strategy and all of its digital marketing platforms (e.g. website, mobile app, social media, e-commerce, etc.).

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