Brief : Learning Outcome LO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation. LO 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. LO3: Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations Task 1: Using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required to prepare a report in a word format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources. (Approx: 1200 words) Task 2: Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required to continue your report in a word format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources. (Approx: 1000 words) Task 3: Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required to develop and evaluate a marketing plan supported with coherent evidence and continue your report in a word format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources UPTO50% Avail The Benefit Today! To View this & another 50000+ free Enter Email Get Answer
TASK REQUIREMENTS You have to carry out in-depth research in the targeted brand's market. Using database research of market, e.g. TGI and Mintel reports. After than you need to look on brands themselves, competitive positioning and their brand value in the market before going to discuss
You are a marketer and you have to promote a product that your company has recently launched. In your consumer behavior assignment, talk in detail about the segmentation, targeting, and positioning strategies that you would use to attract the target audience and encourage them to buy your product.
For your next assignment, conduct a Digital Strategy and Marketing Audit either on your own business or a small-medium business. Do not choose a large national or multi-national company. To get more marks in this assessment, it is ideal if you can spend time engaging with the company first hand to
