Marketing Strategies to Attract Consumers

Learning Outcomes By the end of this unit a student will be able to: 1 Explain the role of marketing and how it interrelates with other functional units of an organisation. 2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. 3 Develop and evaluate a basic marketing plan.   

Learning  Outcome LO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation. LO 2:  Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.  LO3: Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations  Task 1: Using the above scenario and acting as a newly appointed assistant to a...ReadMore

Learning outcomes  Knowledge outcome –  You will be able to develop your understanding of contemporary developments in retail theory and practice and how these contribute to organisational success . Intellectual /transferrable skill –  You will be able to consider a complex issue in retail theory and practice and propose feasible alternative options for consideration.   Formative Assessment – In order to provide some feedback on your work before...ReadMore