Innovative Marketing Ways That Help to Engage Customer
Type: MarketingPages: 1
You are a marketer and you have to promote a product that your company has recently launched. In your consumer behavior assignment, talk in detail about the segmentation, targeting, and positioning strategies that you would use to attract the target audience and encourage them to buy your product. Also, explain how would you gather information about the customer’s decision to spend money and understand various factors that influence them to spend more on your product.
By the end of this unit a student will be able to:
1 Explain the role of marketing and how it interrelates with other functional units of an organisation.
2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
3 Develop and evaluate a basic marketing plan.
LO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation.
LO 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
LO3: Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations
Using the above scenario and acting as a newly appointed assistant to a...ReadMore
Knowledge outcome –
You will be able to develop your understanding of contemporary developments in retail theory and practice and how these contribute to organisational success .
Intellectual /transferrable skill –
You will be able to consider a complex issue in retail theory and practice and propose feasible alternative options for consideration.
Formative Assessment –
In order to provide some feedback on your work before...ReadMore