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Business Plan Of An Organization

22 Pages 5606 Words 1241 Downloads

Introduction Of Situation Analysis

Feel fresh spa is located near Euston street, London NW3 2Ar, United Kingdom. It provides various services such as body treatments, massage, spa therapies etc. The main motive of the cited spa is to facilitate the customers by using organic products where the major focus is on herbs. It will assist the customers to get chemical free services and products at this place. The opening hours of the spa are 9:30 to 7 PM all over week except Sundays. In order to enter into the market, it is essential to analyze  the market situation so that desired results can be achieved. With the evaluation, an organization can identify the pros and cons of the market. In addition to it, practical business situation can be evaluated with the help of macro and micro factors. In order to identify the micro factors, COSMIC analysis is taken into consideration. It can aid the management of spa to examine the business from all the corners. The stated analysis is mentioned below (Barringer, 2012).

Customers: 

The customers of the spa will be both men and women with the age of 20 to 60 years. The team of this establishment majorly focus over organic products where the products are available as per the needs of individual. The organization also considers the needs of men to offer the best product. Customer analysis will provide assistance to the stated spa to attain the needs of customers.

Organization:

The cited company has number of elements that are connected with the operations of the spa such as employees, managers and other stakeholders. On the other hand, staffs of the firm are full of skilled and knowledgeable people. It is identified that the employees of this company does not carry formal qualifications but they have good practical background of this field. However, this is an area where formal education is not required but practical knowledge is needed.

Suppliers: 

Company make sure to satisfy the needs of the supplier in order to get quality raw material. It is necessary for the firm to maintain the quality because this is related with the skin.

Marketing:

In order to deliver the products and services of spa, the management can adopt various techniques of marketing like advertisement and promotion. It will assist the company to attract large number of customers.

Intermediaries:

Organization needs to have appropriate distribution channel so that the products of this brand can be distributed to the end users. The cited spa can directly sell out its products or it can further pass on to the retailers.

Competitors: 

The cited spa must evaluate its rivals so the firm will be able to offer better products than the competitors. The competitors of Feel fresh spa can be Chuan spa, Ushvani spa etc (Mullins, 2012).

To analyse the macro environment of the company, PESTLE analysis has adopted. The same is stated below.

Political:

The organization needs to make sure the political stability for the business. However, the management needs to take permission from the government as to implement the concept of organic products.

Environmental:

The motive of the stated spa is to offer the best herbal products to the customers. The firm needs to avoid those activities which affect the environment. In addition to it, use of products must be in a way that it does not leave negative impact.

Social:

Company requires considering social factors so that it can enhance the culture and social relations of customer. The services provided by the organization allow people to meet and interact with each other. Therefore, in term of society this can be beneficial.

Technical:

 The management of spa adopts the latest technology for conducting therapies. Whereas, the material used is organic but in an innovative manner. It assists the firm to offer mixture of both traditions and modern techniques.

Legal:

Company is required to adopt the health and safety regulations as their services are related with body. As a result, the management must keep in mind to adopt this regulation in favour of customers.

Strategic Planning Control

The established venture name Feel Fresh Spa will be providing services like dermal therapy, spa therapy and cosmic medication by using herbal products. The mission of this venture is to maintain good relations with customers and facilitate with quality services. On the other hand, the stated spa keeps the vision of providing good ambience and relaxing surrounding to the customers. In addition to it, offers practical knowledge to the staff in order to achieve their individual and company goals as well. The mentioned spa aims to maintain its ethical and legal values. The ventures work with the consideration of all the laws and regulation of UK which results in increasing the value of firm.

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To accomplish goal planning of the venture, the top management has set some SMART objective which offers an appropriate direction to the company.

Specific:

The objective of this spa is to provide quality services to the customers. In addition to it, the motive of the cited establishment is to gain competitive advantage.

Measurable:

This can be measured by increasing profit up to 10%

Attainable:

It can be attainable by identifying the needs and demands of the consumers. In context to it, this can be done by taking feedbacks from the customers.

Realistic:

The major focus will be on both men and women of the up to the age of 60 years.

Time:

To accomplish these goals, 1 to 2 years will be required.

In order to analyze the strength and weakness of the company, SWOT analysis has taken into consideration (Kwong, Thompson and Cheung, 2012 ).

Strengths:

The strength of cited venture is its location as it is situated in one of the area where large number of people comes across. In addition to it, the company offers quality services to the customer specially by considering herbs in its products. The operation of this venture is well managed which leads to attain goals effectively.

Weakness:

In this organization, the labour cost is higher which lower downs the profits. In addition to it, it is newly established business so expansion is required which results into enhancing the cost. Its competitors can be a major limitation as the entry is easy in this market.

Opportunities:

The major opportunity of this venture is its innovative products such as use of organic products. It can help the firm to increase its demand in market. In addition to it, the local economy is strong where the disposal income is higher.

Threats:

With the increasing competition, there is shortage of staff is identified where the employees are switching towards different organizations

In order to evaluate the future requirements of the company, current position of the venture is compared with the set standards. It will assist in analysing the gap or the requirements of the firm. Presently, Feel Fresh Spa aims at increasing its customer’s base and rendering quality services. Further, the motive of the firm is to establish its  branches in different parts of UK. In order to attain it, the management of the company needs to have effective workforce who can cope up with the company’s policies and procedure. In addition to it, this spa requires working on different factors like integrity, quality, ambience and trust of the customers. The staff of the cited spa needed to be trained to cope with the innovative changes that the firm needs to implement time to time. By focusing all the mentioned factors, the company can fill the gap between the present and future demands (Wentzensen and Wacholder, 2013).

Marketing Plan Objectives

Target market

“Feel fresh spa” is a start up business enterprises which has established with high amount of innovation in order to deliver its best services to all the society as their main aim is to offer wide range of services in order to relief all the stress levels of an individuals and encourage them to live free life by utilising kinds of products of this enterprise.

It adopts different attitude in selling all the products as all the goods and services of this venture is focused on organic products to meet all the obligations of the society and promotes sustainability by selling organic products. The therapies delivered at this place are suitable for all the age groups. It is suitable for all gender that is both male and female individuals above the age of 18 years as the teenagers are not supposed to exposed with the organic materials as their skin can't handle all the treatments and experimentation (Monks, T. and et.al., 2014. )

It targets all the customers from within the country or from outside the countries as this is unique concept as it assures that all the products doesn't get creates any negative impact on the skin of a person.

Marketing Plan

Feel fresh Spawill lay emphasize on the current business by launching and new and different technology based products in order to benefit all the customers instead of harming them by using the products. The motto of this organisation is to relief all the stress level of an individual which is generally at the high level due to the workplace responsibilities and increasing scope of the business. The beauty clinics can be converted into the form of saloons who relief all the problems without doing any kind of treatment or painful operations. The importance of the nature has increased as there are different organic things such as aloe Vera, eucalyptus which heal all the epidermis cells to repair all the dead skin of a person to give them a unique look.

Product strategy-

The different products provided by this enterprise includes dermal therapies such as micro dermabrasion, chemical peels, skin needling, intense pulse light, photo rejuvenation and epilation, spa therapies includes different traditional therapies, cosmetic medicines such as dermal fillers and Botox. The ways of all treatments was changes from painful methods to the relieving ways that is adding the touch of organic materials which everyone are unaware about all the things which have nutritional ingredients to change a person's look without actually harming them. It includes defining various measures to create a product as it is Ayurvedic products which will cure all the skin related problems such as Turmeric, Milk, orange peels and other organic materials which will inject into a person's skin to heal them (Bryman and Bell, 2015).

Price strategy-

Operating in this of enterprise will inducers the prices of all the products as relieving someone's pain will attract wide number of customers and they are ready to pay even a high amount. The prices adopted for these business is cost plus pro ice technique but the complexity factor is that for the initial business person the prices should be kept minimum in order to attract more customers towards the business in order to beauty all the existing competitors which arises in the same market. Being operating a successful enterprise the market share can be increases by cutting the existing market share of all the business who use chemicals which can harm an individual but this business is using only organic products.

Promotion Strategy- 

Advertisements is the best option to ware them all the customers that an enterprise exists in its city who provides al kinds of services which are available in affordable rates with organic materials. Offers and discounts are using for the first purchase which atrtract health conscious persons who care about their health and want to look good to please someone and showcase its personality to attract someone will definitely influence by these offers. In today's virtual world, outer goodness is most important than internal factors such as honesty, politeness and loyalty (Finch, 2013).

Place strategy- 

In this current scenario, manufacturing of the product is not enough until the product reach towards its actual destination that is at the door steps of the customers in the form of building e-commerce mediums where all the products are sell out by the owner at the electronic, medium to meet all their demands. Another thing which a owner can use is the distribution of its products with the help of agents who indirectly sell all the products of an enterprise by searching all over the market and sells all its products which is conducted with the help of door to door selling.

Operation Planning Control

The agent of this investment is Hilary & Associates of South Perth. The spa is situated at the excellent location which is easy to reach for the customers. It has space of 40 customers sitting at one time with good ambience. In addition to it, the venture needs to have good human resource plan. However, the success of this venture mainly depends on two factors i.e. quality services and its employees. It is required for the management of the company to have specialised HR team so that they can hire the best human resources for the Spa.

The company already have skilled and knowledgeable staff having ample of practical knowledge of variety of spa. It can assist the firm to implement the skills of staff effectively. As a result, the firm can achieve its goals and objectives in an efficacious manner. For continuous improvement, the management needs to conduct training programmes so that the staff may get updated knowledge. In addition to it, the organization is required to have a plan where it can implement funds in the  market research. It is the most useful tool for the firm to get updated with the recent trends. In context to it, the management of this venture requires analysing the products and services offered by the competitors. It will help the organization to make appropriate comparison with the services provided by them with the others. It can also assist the company to analyze the gap or deviations for which corrective measures can be taken (Bérard and et.al., 2013).

In order to monitor the operations of the company, there are certain elements that can be taken by the company such as feedbacks and benchmarking. Taking feedbacks from the customers helps the firm to know about their offered services. In addition to it, benchmarks can be set which can assist the management to evaluate the difference between actual and set standards. Top management of the company can also take feedbacks from its employees because they will know the actual position of the company. Considering all these . It will result into increasing the market share of the firm (Kirklin and et.al., 2013).

Cash Flow Projections

Year

0

1

2

3

4

5

(a) CAPITAL

 

 

 

 

 

 

FUNDING

10,00,000

 

 

 

 

 

 

 

 

 

 

 

 

Loan repaymts

 

 

 

 

 

 

(b) SALES FORECAST

 

 

 

 

 

 

Sales Value

 

2,00,000

2,20,000

2,42,000

2,66,200

2,92,820

(c) COST OF GOODS

 

1,00,000

1,10,000

1,21,000

1,33,100

1,46,410

(d) EXPENSES

 

 

 

 

 

 

Premises

30,000

30,000

30,000

30,000

30,000

 

Wages

 

40,000

41,200

42,436

43,709

45,020

General Expenses

 

55,000

56,650

58,350

60,100

61,903

Interest

 

 

 

 

 

 

Market survey

3,000

 

 

 

 

 

Preliminary expenses

7,000

 

 

 

 

 

Lease payments

5,000

5,000

5,000

5,000

5,000

 

Dividends

 

 

 

 

 

 

(e) FIXED ASSETS

 

capital cost

 

 

 

 

Building

 

 

 

 

 

 

Furniture

 

10,000

 

 

 

 

Vehicles

 

10,000

 

 

 

 

Plant and Machinery

 

15,000

 

 

 

 

total

 

35,000

 

 

 

 

 

(a) SALES FORECAST

 

 

 

 

 

 

Year

0

1

2

3

4

5

(a) Sales Value

 

2,00,000

2,20,000

2,42,000

2,66,200

2,92,820

(b) Cost of goods

 

1,00,000

1,10,000

1,21,000

1,33,100

1,46,410

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ALL  VALUES IN £s HEREAFTER

 

 

 

 

(2) CASHFLOW FORECAST

 

 

 

 

 

 

 

Preop

 

 

 

 

 

Year

0

1

2

3

4

5

 

 

 

 

 

 

 

CASH INFLOWS

 

 

 

 

 

 

Cash from Sales

 

2,00,000

2,20,000

2,42,000

2,66,200

2,92,820

 

 

 

 

 

 

 

Directors loans

0

 

 

 

 

 

Share capital

10,00,000

 

 

 

 

 

Other external finance/loans

 

 

 

 

 

 

Other cash inflows

 

 

 

 

 

 

 

 

 

 

 

 

 

TOTAL CASH INFLOW

10,00,000

2,00,000

2,20,000

2,42,000

2,66,200

2,92,820

 

 

 

 

 

 

 

CASH OUTFLOWS

 

 

 

 

 

 

 

 

 

 

 

 

 

Payments for materials

 

1,00,000

1,10,000

1,21,000

1,33,100

1,46,410

operating expenses (         )

0

 

 

 

 

 

Premises (rent, rates)

30,000

30,000

30,000

30,000

30,000

 

Wages and salaries

0

40,000

41,200

42,436

43,709

45,020

General expenses

0

55,000

56,650

58,350

60,100

61,903

Interest and bank charges payable

0

0

0

0

0

0

Lease payments

5,000

5,000

5,000

5,000

5,000

 

Corporation Tax

 

 

 

-15,713

-3,696

-1,427

Market survey costs

3,000

 

 

 

 

 

Other preliminary expenses

7,000

 

 

 

 

 

capital expenditure

 

 

 

 

 

 

Plant and other capital expenditure

0

 

 

 

 

 

financing repayments

 

 

 

 

 

 

Loan repayments

 

0

0

0

0

0

Dividends

 

 

0

0

0

0

TOTAL CASH OUTFLOWS

45,000

2,30,000

2,42,850

2,41,073

2,68,213

2,51,906

Cash flow summary

 

 

 

 

 

 

NET CASHFLOW FOR PERIOD

9,55,000

-30,000

-22,850

927

-2,013

40,914

OPENING CASH BALANCE

0

9,55,000

9,25,000

9,02,150

9,03,077

9,01,064

CLOSING CASH BALANCE

9,55,000

9,25,000

9,02,150

9,03,077

9,01,064

9,41,978

References

  • Barringer, B., 2012. Entrepreneurship: Successfully Launching New Ventures, (2012).
  • Bérard, B., and et.al., 2013. Systems and software verification: model-checking techniques and tools. Springer Science & Business Media.
  • Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.
  • Christoffersen, P.F., 2012. Elements of financial risk management. Academic Press.
  • Finch, B., 2013. How to write a business plan (Vol. 35). Kogan Page Publishers.
  • Hair, J.F., 2015. Essentials of business research methods. ME Sharpe.

 

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