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Introduction Of Situation Analysis
Feel fresh spa is located near Euston street, London NW3 2Ar, United Kingdom. It provides various services such as body treatments, massage, spa therapies etc. The main motive of the cited spa is to facilitate the customers by using organic products where the major focus is on herbs. It will assist the customers to get chemical free services and products at this place. The opening hours of the spa are 9:30 to 7 PM all over week except Sundays. In order to enter into the market, it is essential to analyze the market situation so that desired results can be achieved. With the evaluation, an organization can identify the pros and cons of the market. In addition to it, practical business situation can be evaluated with the help of macro and micro factors. In order to identify the micro factors, COSMIC analysis is taken into consideration. It can aid the management of spa to examine the business from all the corners. The stated analysis is mentioned below (Barringer, 2012).
The customers of the spa will be both men and women with the age of 20 to 60 years. The team of this establishment majorly focus over organic products where the products are available as per the needs of individual. The organization also considers the needs of men to offer the best product. Customer analysis will provide assistance to the stated spa to attain the needs of customers.
The cited company has number of elements that are connected with the operations of the spa such as employees, managers and other stakeholders. On the other hand, staffs of the firm are full of skilled and knowledgeable people. It is identified that the employees of this company does not carry formal qualifications but they have good practical background of this field. However, this is an area where formal education is not required but practical knowledge is needed.
Company make sure to satisfy the needs of the supplier in order to get quality raw material. It is necessary for the firm to maintain the quality because this is related with the skin.
In order to deliver the products and services of spa, the management can adopt various techniques of marketing like advertisement and promotion. It will assist the company to attract large number of