Unit 2 Foundation Business and Management Higher National Diploma in Hospitality Management

Introduction

The social media networking has become the most significant part of a business now a days as it provides a platform to them for having a direct interaction with its customers and ways to influence them for enhancing the product sales. This report is based over determining the influence of social networking website over product sale from the customer perspective. By performing secondary investigation over this it has been identified that the Cafe Nero mainly maintain its social networking site in order to grab the attention of people. But the major risk that social networking site have is that any negative comment over these sites have a direct influence over the customer base as well as sales of Caffe Nero.

Data Collection

Data collection is basically referring to the process of gathering and arranging the data in effective manner so that appropriate outcome can be extracted in order to accomplish the main objective behind the investigation. There are 20 respondents for this study. The primary data will be gathered with the help of questionnaire which is mentioned below:

 

Q1. According to you does the use of social media sites help in increasing the sales of Cafe Nero?

a) Agree

b) Disagree

Q2. What benefit does Cafe Nero get by making use of social sites that help in enhancing sales?

a) Direct customer interaction

b) Increase in brand awareness

c) Easy to access customer responses

Q3. What are the several actions that Cafe Nero can take using social media sites for improving its sales in marketplace?

a) Create valuable content

b) Discuss over consumer issues

c) Regularly upgrade information

Q4 As per your viewpoint what are the basic challenges that Cafe Nero may face while entering to social media platform?

a) Negative publicity

b) More competition

c) Unauthorized information may mislead

Q5 What strategies Cafe Nero can adopt for reducing the negative customer responses?

a) Listen to customer

b) Provide quick respond

c) Share positive experiences

 

Frequency table

Theme 1: The use of social media sites helps in increasing the sales of Cafe Nero

Q1. According to you does the use of social media sites help in increasing the sales of Cafe Nero?

Frequency

a) Agree

18

b) Disagree

2

 

Theme 2: Benefit Cafe Nero get by making use of social sites that help in enhancing sales

Q2. What benefit does Cafe Nero get by making use of social sites that help in enhancing sales?

Frequency

a) Direct customer interaction

10

b) Increase in brand awareness

5

c) Easy to access customer responses

5

 

Theme 3: The several actions that Cafe Nero can take using social media sites for improving its sales in marketplace

Q3. What are the several actions that Cafe Nero can take using social media sites for improving its sales in marketplace?

Frequency

a) Create valuab

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