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1.1 PESTLE Model for environment analysis
Vodafone PESTLE AnalysisPESTLE analysis is a strategic tool which help in analyse the macro environment of the organisation. Pestle stands for -Political, Economic, Social, Technological, Environmental and legal factor that impact the working of this company. Changes in the macro environment factors can have direct impact on not only the Vodafone group but also have effect on other players in communication also. This provide great detail about operating challenges Vodafone will face in current macro environment other than competitive forces.
Political Factors :-
These factors play a major role in determining factors which give effect on Vodafone long term profitability in certain country and market. This company is operating in Wireless communications which is located in many countries and bring out itself to different types of political environment and political system risks. These factors are related with political system and political instability of countries where this company wish to market its products. This will involve examination of system of government that other countries have adopted . This company can closely analyze the many factors before entering in market .These are related with political stability and importance of Wireless communications sector in the economy of country, Risk of military invasion, level of corruption which is related to level of regulation in technology sector and pricing regulation related with mechanism for technology.
Economic Factors :