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Evaluating the Marketing Principles of Google


  • Unit No: 6
  • Level: Post Graduate/University
  • Pages: 4 / Words 994
  • Paper Type: Assignment
  • Course Code:
  • Downloads: 61
Question :

Marketing refers to transfer of goods from producer to the end consumers with the motive of attracting customers so they will purchase their goods.  The present study is linked with Google Pixel in which 2 products are considered. The following factors are considered in the undermentioned report:

  • Determination of key trends at the market place and analysis of market area
  • Evaluation of competitor position at the market place
  • Analysing attitude and behaviour of their current customers.
  • Evaluating marketing mix of Google.
Answer :


Principles of marketing is the activity involved in the transfer of goods from the producer or seller to the consumer buyers. Main purpose of marketing is to promote the product and services of company in different markets. Main purpose of the present study is to create the market expansion of Google Pixel 2. The phone outcomes with 5.00 inch touchscreen display with a resolution and makes the proper changes and growth. Further, study will be explaining product description and market opportunities for the beneficial for the company structure. Besides, what are the challenges and issues faced by the Google while promoting the product also has been discussed in this business plan study.


Product/Service description

Google Pixel 2 is the world’s most innovative and creative creation by Google. Google smart phone was launched in November 2017. It is powered by 1.9GHz octa-cvore processor and it comes with 4 GB of RAM. Google smart phones are launched by Google company which is an American company specialised in internet related services and products. Google is famous for its advertising technologies, search and cloud computing as well as software and hardware. It includes various other channels like YouTube, Gmail and Google Search. This is the biggest internet company across world. This become the most challenging and better services.

Characteristics of Google Pixel 2:

  • Google Pixel is the single SIM (GSM) smartphone that accepts a Nano-Sim.
  • Connectivity option is available include Wi-Fi, GPS, Bluetooth, NFC, USB OTG & 3G and 4G.
  • It includes sensor on the phone include compass and Magnetometer, Accelerometer and Barometer features are also available in the phone services.
  • Google provides facilities also provides the services of cashback that helps customers for the better permanent growth.

Market analysis & key market trends

Smart phones are the most demanded and wanted electronic gadgets in current situation. Smart phones are the most needed and required essential for human beings. In current global market is expanding in rapid manner. In terms of value, the global smartphone market is projected to show healthy incremental opportunity during the forecasted period.

On the basis of market analysis, it has been concluded that due to increasing in disposable income, the chances of consumer spending on media, entertainment and smartphones, tablets and gaining consoles. Today's global smartphones market is segmented on the basis of operating system such as android, IOS, windows, etc. This would happen rapidly and also increasing the demand of new features.

On the basis of market analysis, it has been denoted and making good output results in terms of Google Pixel 2. In order to differentiate with other competitors products and services. Such as Apply Inc., Samsung Electronics Co., ltd. Huawei technologies Co., Ltd etc. these are the competitors and key holders of the Google Pixel 2.

Market analysis & competitor’s positioning

On the basis of market analysis, Google Pixel is the new addition of product and services by Google. Market of smart phones are already exist in the wide range of different varieties. It brings the new major goals and target market opportunities and growth. After the company announced slew of new products, including its flagship Pixel 2 smartphones. According, per the market analysis reviews of Google pixel is the another addition in smart phone sector where they get huge good reviews from the market in terms of high quality of camera and good quality of image. In order to accomplish the aim of making a new smart phone. Google hired about 2000 engineers from Taiwanese phone competitors positioning of Google pixel 2.

  • Apple Inc.

In order to current measurement Apple is taking the “white hot center” position in the competitive market which is very difficult position to get by any other competitor. White hot Center is the position where all customers are directly associated with the brand all time.

  • HTC

HTC mobile phones are majorly known for their long lasting battery, designing and liquid surface screen assurance. This makes customers more trustful and loyal with company. HTC adopts the customer centric approach to enhance the technology driven and increases user experience through its devices

  • Samsung Electronics Co.

Samsung is largely known for its large variety of features and long durability of access. Large number of population has been used Samsung company. This makes the bet approachable. And best approachable target goals. Samsung positioning in the market is spread in wide range of market.

  • Lenovo Group Limited

In terms of Lenovo Group company things are matched according to needs and wants to make the long term market and expanded in terms of positioning strategies. The main aim of the company is that to enhance the best approachable target goals. Apart from that, Lenovo has positioned based on product & value based positioning strategies.

Current customer & attitudes behaviour

Google pixel 2 majorly approached by prime level of customers and quality of work and major effective growth in order to meet the best growth market effectiveness.

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