Marketing in a company can be defined as a process of advertising products or services in a wider area of marketplace. In this process, enterprises use various techniques to promote brands so that high attention of customers can be gained. Marketing managers perform various functions like conducting proper research in a particular market area so that demands of customers can be identified. In addition to this, they also used to search sources from where company can arrange funds as per requirement of carrying out business activities in a proper manner. In this manner, a report has been made on a firm of 'Young Destination'. This firm deals in transportation industry and through effective marketing techniques it is growing at rapid manner in UK. It has completed three years in London and Essex in a successful manner by providing transport facilities there (Rossi, Allenby and McCulloch, 2012). This report has made a discussion on different roles and responsibilities of marketing managers along with interrelationship of them with other departments. In addition to this, it has also revealed about usage of marketing mix technique by making a comparison with National Express which acquires a strong position in same field at marketplace.
P1 Different functions of marketing along with its various roles and responsibilities in a company
In general, marketing can be considered as a process of promoting, communicating as well as delivering high value to people in a particular marketplace. It also relates with determining need and demand of customers which help enterprises in serving products as per requirement of them. This would help in satisfying desires of consumers so that higher profitability can be generated in business. By using effective tools and techniques of marketing, a firm can improves its brand image at marketplace as well. In addition to this, nature of marketing can be defined in various ways like customer orientation, considered as art and science as well as works as a system or process (Mihart, 2012). Therefore, the main purpose behind operating various functions in a firm is to gain maximum profitability share in a market share. Some major concepts in marketing assignment which are developed to manage currently and future needs of customer. They are:-
Production Concept – It is a one important things which is more important for an organisation because by selling it firm get profits from market place. Marketing manager of the 'Your Destination' has organising research in order to analysis clients needs, demand, preferences, attitude, perception, things etc. about organisation product as well as services. It help to company produce goods accordingly so that they are satisfy customer’s effectively and achieve goals in limited time period.
Product Concept – After implemented of market research organisation want to modify existing product and services according to buyer demand. Tour destination has offer different type of travelling packages so that they are able to achieve goals effectively. A part from this, they get attention of large number of consumer toward company commodities as well as services. So that
Selling Concept – Marketing manager of 'Your Destination' has develop strategies and plan to sell product, services at market place effectively (Clow and James, 2013). For this, they are analysis what is competitors action of plan accordingly develop their own resulted compete high competition appropriately and achieve long run sustainability in the same industry.
Marketing Concept – Management of 'Your Destination' has develop promotions and advertisement plan so that they are create awareness about product and services among all consumers effectively. Through this, they are able to attract lar