The purpose of this research is to evaluate the influence of social media and mobile technologies that allows an organisation to build relationship on global scale. In this regard researcher can implement several data collection practices to gather appropriate information.
- Discuss background and introduction of the research.
- Provide appropriate information for this research by considering literature.
- State research methods and techniques in the methodology section by evaluating appropriate technique.
- Design a proposed timeline over the research activities.
Overview of the Research
In this modern era social media plays an effective role in gaining attention of customers at market place. Social media can be considered as the most effective source of developing awareness among the people about the product and services of firm (Bizirgianni and Dionysopoulou, 2013). Social media is widely used source which helps in capturing the wide area of market through promoting brands and its products at global area. In today's business scenario organisations are widely concern on implementing cognizance among population in regards to the offered products and services of firm through applying analogue tools and practical application at market place. Products and services are the representative of firm as organisation are significantly focused on offering variety of products as to accomplishing the basic desires of people at market place. Arcadia Group Ltd. Is a chosen company for this particular project, it is a British multinational merchandising institution which is headquartered is in London, United Kingdom. The company deals in high street clothing retailers Burton, Dorothy Perkins, Evans, Miss Selfridge, Topman, Top shop, Wallis and the out of town chain outfit, which sells lines through the other group chains. The major purpose of firm is to providing satisfactory services to their significant buyers in regard to achieving higher profitability and revenue.
Background of the Research
Social media turns as the most applied tools which has a huge influence on business activities. Mobile technology is also considered as the most essential tool as it helps the firm as well as customers in providing various benefits in marketing activities. In this recent period of time people are very much focussed on using integer tools and application as to devising their life more easy and cosy, the use of social media is effective in implementing an effective relationship among people at global level (Brynjolfsson and McAfee, 2012). Social media provide a wide area to establish an effective relationship with people as to developing good and friendly relationship. Arcadia Group Ltd. Is a British multinational company which deals in variety of high quality products and services. The company was supported by Lithuanian immigrant Montague Burton in Chesterfield in the year of 1903 as a small cross tailoring company. The major subsidiaries of firm is Top Shop, Topman, Miss Selfridge, Burton, Evans, Dorothy Perkins, Wallis. The company has more than 2500 outlets in United Kingdom. The company is concern on applying social media tools as to creating consciousness among the people about the substance goods and services of firm at market place. The present research is depend on the importance of social media in grabbing the attention of customers towards the firm or its offered products and services. Customers are effective for increasing the sales and growth of firm at market place (Brynjolfsson and McAfee, 2014). The leading focused area of organisation is to gaining attention of buyers towards the firm or its offered goods and services tin respect to attaining high growth and profitability. As a large business enterprises Arcadia Group Ltd. Is concern on developing the performance of firm through using the tool of social media as it is effective in promoting goods and services in reasonable prices. Mobile technologies are also effective in attaining growth through providing various online services to their potential buyers.
Significance of the Research
The investigation into intellectual is supported on the impact of social media and mobile technologies which allows an organisation to build relationship on global scale. It is basic for every little and additionally subst