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    Accounting For Business Decision Making

    Introduction

    Over the years, globalization increased the volatility and uncertainties in the external market, as now-a-days, firms are operate at international level which rises up the level of competition. In the corporations, top-managers have power and authority to devise different plans, strategies and policies in relation with proper and effective management of regular functioning. They use distinguish financial techniques and tools for making viable decisions like costing, budgeting, ratio analysis for the strategic financial evaluation, variance analysis and so forth. This report is prepared to guide that how different tools can be used to construct smarter plans and strategies for maximizing business performance and financial status.

    TASK 1 Financial Statement Analysis

    A. Calculation of ratios

    Ratio evaluation technique is the most often used way to analyze various aspects of company’s performance and financial position i.e. efficiency, solvency, liquidity and so on. It is a quantitative analysis method that is helpful to evaluate the relationship in various components of the financial statements; income statement and balance sheet as well.

    Profitability ratios:

    This ratio provides a quick indication to the mangers about the effectiveness of corporate functioning denoting that whether Senkyo Sdn Bhd has generated positive return or not on their sales. In 2015, GP an NP ratio dropped down to 48.73% and 11.83% shows that company needs to make cost-control and revenue maximization decisions through marketing, quality assurance techniques and others to improve net return (Jami and Bahar, 2016). ROSF and ROCE also came down to 30.93% & 18.77% which depicts that Senkyo Sdn. Bhd. generated less return  on shareholder equity & total capital employed.

    Liquidity ratios:

    In 2015, Senkyo Sdn. Bhd’s CR and QR goes up to 5.50 & 1.26 times, although improved ratio is good, still, CR exceed the standard of 2.00 which is a sign of ineffective utilization of resources. However, quick ratio is around target of 1.00 to 1.26 due to very high inventory balance, therefore, company’s manager needs to create decisions in relation with the optimum resource utilization (Goldmann, 2017).

    Efficiencyratios:

    Stock turnover ratio declined to 0.93, as a result, inventory holding days goes up to 391.07 which is a poor sign and reflects slow movement of stock into sales. However, receivable turnover ratio goes declined to 14.20 which in turn increase collection days from 16.21 to 25.70 indicates slow collection from debtors which affect cash management strategies in an adverse manner. Similarly, non-current assets turnover ratio came down from 6.76 to 5.07 times reflects ineffective use of assets (Chiaramonte and Casu, 2016). Firm must make strategic decisions for enhancing the resource utilization efficiency for the growth and success.

    Solvencyratios:

    Debt to equity ratio came down from 1.65 to 1.86 because firm repaid their shareholders fund to a great extent in comparison to the repayment of long-term borrowings. It indicates higher risk because of heavy debt uses and also it goes beyond the industrial standard of 0.50:1. Hence, first must minimize their debt use and maximize equity source for the effective capital structure decisions (Ratio analysis, 2016).

    B. Qualitative information for enhancing business performance

    Ratio analysis only helps to analyze quantitative information, however, corporations like Senkyo Sdn Bhd also needs to evaluate their qualitative performance in order to make viable decisions for the growth & success. In such regards, following information is helpful for taking better decisions, mentioned below:

    Customer satisfaction:

    Senkyo Sdn Bhd can examine the satisfaction level of their clients. It can be evaluated using customer compliant rate, satisfaction score and so on. Rising satisfaction of the customers is a good sign of delivery of quality services whereas ineffective services indicate negative performance (Yoke Mui, Ahmad and Nabavi, 2016).

    Technological advancement: 

    Using latest, new and upgraded technologies maximize competitive strength of the business. Therefore, business needs to make growth plans and strategies using latest techniques.

    Employee Satisfaction:

    Satisfied workers works at a high level of efficiency and serve top-quality services to the customers. It is because; they are extremely motivated, inspired and encouraged to give superior quality goods & services to the public.

    Environmental performance:

    Senkyo offer their services in the society, therefore, it is a social responsibility of the firm to minimize environmental hazards, like wastage and emission of harmful gases by following environmental policies, standards and rules.

    Task 2 Cost Volume Profit Analysis

    (A). Calculation of break-even point in dollar sales

    Cost volume profit (CVP) analysis is a tool of marginal costing which is used to examine the cost and profit relationship at different sales volume. Break-even point is the critical and most important aspect of CVP technique that is helpful to determine that level at where sales becomes equal to the cost at nil return (Bergo and et.al., 2016). In accordance with the stated scenario, Linen Fasterners Sdn Bhd prepares three kinds of clothing fasteners, Velcro, Metal and Nylon in Klang at different selling prices and variable cost. It is essential for the firm to identify the total sales volume at where its total generated revenues from the three items becomes equal to the amount of expenditures incurred (Santos Almada, de Souza and Laia, 2016).

    Break-even point (BEP) (In dollar) = Total Fixed cost/Profit volume ratio (PVR)

    PVR/Contribution to sales ratio = Total contribution/total sales*100

    Contribution = Total sales – Total variable cost

     

    Velcro

    Metal

    Nylon

    Total

    Sales (selling price * sales units)

    165000

    300000

    340000

    805000

    Variable cost (Variable cost per unit*total units)

    125000

    140000

    100000

    365000

    Contribution (sales-variable cost)

    40000

    160000

    240000

    440000

    PVR = 440,000/805,000*100

    PVR = 54.66%

    Calculation of Break-even point (BEP)

    Total fixed cost (TFC)

    400000

    PVR

    54.66%

    BEP ( In dollar value)

    (400,000/54.66%) = 731796.6

    Linen Fasterners Sdn Bhd must generate minimum sales of 731,796.6RM through offering the three products to achieve maximum capacity utilization efficiency and beyond this level, it will generate favourable return.

    (B). (i) Calculation of break-even point in units for each product

    Items

    Sales

    Variable cost

    Contribution margin

    Velcro

    1.65

    1.25

    0.4

    Metal

    1.5

    0.7

    0.8

    Nylon

    0.85

    0.25

    0.6

    Total

    4

    2.2

    1.8

     

    Calculation of fixed cost on each product

    Items

    Fixed cost on each product

    Common fixed cost

    Total fixed cost

    Contribution per unit (CPU)

    BEP units (TFC/CPU)

    Velcro

    20000

    240000

    260000

    0.4

    50000 units

    Metal

    80000

    240000

    320000

    0.8

    100000 units

    Nylon

    60000

    240000

    300000

    0.6

    100000 units

    Total

    160000

     

     

    1.8

    250000 units

     

    According to the results, it is examined that to achieve break-even point, Linen Fasterners has to sell 50,000, 100,000 and 100,000 units totalled to 250,000 units.

    (ii) Calculation of overall profit of a company at BEP sales

    Calculation of profitability

    Sales

    Units

    Sales price per unit

    Total sales

    Velcro

    50000

    1.65

    82500

    Metal

    100000

    1.5

    150000

    Nylon

    100000

    0.85

    85000

    Total sales

     

     

    317500

    Less: Variable cost

     

     

     

    Velcro

    50000

    1.25

    62500

    Metal

    100000

    0.7

    70000

    Nylon

    100000

    0.25

    25000

    Total variable cost

     

     

    157500

    Contribution

     

     

    160000

    Less: Total fixed cost

     

     

    160000

    Profit/loss

     

     

    0

    As already discussed, that BEP is the point where firm has zero return because of equal value of revenues and expenditures. It can be easily evident from the above statement as in this, at BEP units of sales in each item, profit is computed nil. If company sell more units then it will definitely generate return otherwise, will have loss (Dopson and Hayes, 2016).

    (iii) Calculation of overall profit or sales at drop the Velcro and Metal products

    Particulars

    Amount (RM)

    sales

    340000

    Less: variable cost

    100000

    Contribution

    240000

    less: Fixed cost

    300000

    Profit/loss

    -60000

    If Linen Fasteners sell only Nyoln items and abundant both the other goods, then, it will have business loss amounted to 60,000RM.  Therefore, it can be suggested to the decisions-makers not to drop the Velcro and Metal items and continue its production in future period.

    (iv) Preparation of segmented income statement

    Particulars

    Velcro (RM)

    Metal (RM)

    Nylon (RM)

    Total (RM)

    Sales

    165000

    300000

    340000

    805000

    Less: variable cost

    125000

    140000

    100000

    365000

    Contribution

    40000

    160000

    240000

    440000

    less: Fixed cost

    20000

    80000

    60000

    160000

    Product margin

    20000

    80000

    180000

    280000

    Less: common fixed cost

     

     

     

    240000

    Net profitability/loss

     

     

     

    40000

    As per the profitability statement, it becomes clear that firm will have a positive return of 40,000 RM at the current level of sales.

    Task 3 Short Term Decisions Making

    (A) Closing divisions decisions of Tiles

    Konstruck Sdn Bhd offers three kinds of products to the constructors that are blocks, bricks and tiles. Its income statement has been provided and as per this, operating income for the reported year is computed to 210,000RM. Out of three products, only blocks and bricks generated favorable return of 150,000RM and 230,000 RM whilst Tiles brought loss worth 45,000RM (Ahmad, 2016). This is the reason why managers are intending to disclose the production of Tiles as it will encourage saving by dismissal of line supervisor’s salary of 35,000RM and depreciation of 10,000RM totaled to 45,000RM. The viability of the decision can be examined here as follows:

    BEP at the total production

    BEP (RM) = Total Fixed Cost (TFC)/Profit Volume Ratio (PVR)

    = (125,000 + 245,000)/(580,000/1450,000)*100

    = 370,000/40%

    = 925,000RM

    BEP after discontinuance of Tiles

    = (125,000 + 190,000)/(570,000/1300,000)*100

    = 315,000/43.85%

    = 718,421RM

    As per the results, it become clear that if Konstruck Sdn Bhd’s managers eliminate Tiles from its production portfolio than, it will drive upward change in PVR from 40% to 43.85%. Moreover, BEP will come down from 925,000RM to 718,421RM. Lower BEP and high PVR indicates favorable position for the firm, therefore, it is clear Tiles product can be eliminated as it will drive good return to the business.

    More Resources: 

    (B). Qualitative factors required for decision-making purpose

    In removal of an item from the goods portfolio, companies not only need to consider only the quantitative factors i.e. cost, profit, sales etc, managers also have to pay focus on the qualitative factors before a decision on whether to keep or drop Tiles production, described hereunder:

    • In case, where Konstruck’s customers are extremely satisfied from the Tiles product and demand this in high volume, then, it becomes essential for the companies not to shut down the goods because it will drop down its consumer base. More importantly, if such buyers also purchase other goods like Bricks and blocks, then, it can be advised to the firm not to drop the Tiles production (Yoke Mui, Ahmad and Nabavi, 2016). Thus, the impact of discontinuing decisions on other products also must be examined by the management.
    • If in case, it is a possibility that in future, Tiles demand will go up, then, although, currently, firm is having loss, still, they must continue the production so as to get the benefits of larger sales value in the forthcoming years.
    • Before making a shut down decision, managers must evaluate that whether resources has been utilized optimally or not. It is because, it may be possible that only the ineffective utilization is the reason for loss incur, so, by putting necessary amendments in the policies and strategies, firm can make better decisions and convert loss into profit without and drop decisions.  

    (C). Impact of Tile’s shut down decisions on Blocks and Brick’s sales 

    As per the cited scenario, it is clearly mentioned that consumer buy all the items together, therefore, if Konstruck Sdn Bhd does not produce Tiles, then they will buy the remaining items elsewhere results in declining the Blocks sales and variable cost by 10% and Bricks by 8%.

    Particular

    Blocks

    Bricks

    Total

    Sales

    450

    736

    1186

    Less: variable cost

    225

    441.6

    666.6

    Contribution

    225

    294.4

    519.4

    Less: Direct fixed cost

     

     

     

        Advertising

    10

    10

    20

        Salaries

    37

    40

    77

        Depreciation

    53

    40

    93

         Total direct expenses

    100

    90

    190

    Product margin

    125

    204.4

    329.4

    Less: common fixed  expenses

     

     

    125

    Operating income

     

     

    204.4

     

    According to the computed results, it can be seen that if both the other products sales dropped down by 10% and 8%, then net operating income of the business will be 204,400RM which is below the current profitability of 210,000RM. Thus, it is considered better advise to not to shut down the production of Tiles and keep the Tile product line (Yoke Mui, Ahmad and Nabavi, 2016).

    TASK 4 Standard Costing And Various Analysis

    (A) Direct material variance

    Particulars

    Actual

    Standard

     

    Type A

    Type B

    Type A

    Type B

    Actual material qty (kg)

    5000

    10000

     

     

    Material consumed

    3700

    7800

    4240

    8480

    Actual material price

    0.53

    0.40

    0.5

    0.42

     

    Type of variance

    Formula

    Type of variance

    Material price variance (MPV)

    Actual quantity used *actual price - actual quantity*standard price

     

    Type A

    (3700*0.53)-(40*53*2*0.5)

     

     

    -159

    Adverse

    Type B

    (7800*0.40)-(8480*0.42)

     

     

    -441.6

    Adverse

     

     

     

    Material quantity variance (MQV)

    (Standard quantity-actual quantity)*standard price

     

    Type A

    (4240-3700)*0.50

     

     

    270

    Favorable

    Type B

    (8480-7800)*0.42

     

     

    285.6

    Favorable

    Material purchase price variance

    Actual quantity purchased*actual price - actual quantity*standard price

     

    Type A

    (5000*0.53)-(4240*0.50)

     

     

    530

    Favorable

    Type B

    (10000*0.40)-(8480*0.42)

     

     

    438.4

    Favorable

    (B) Direct labour variance

    Type of variance

    Formula

    Type of variance

    Labor rate variance (LRV)

    (Standard rate - actual rate)*actual hours

     

     

    (9-11.5)*165

     

     

    -412.5

    Adverse

     

     

     

    Labor efficiency variance  (LEV)

    (Standard hour-actual hour)*standard rate

     

     

    (240-165)*9

     

     

    675

    Favorable

    (C) Actual cost of client application

    Actual cost of client's application

    Particulars

     

    Amount

    Actual material cost

     

     

    Type A

    1961

     

    Type B

    3120

     

    Total material cost

     

    5081

    Labor cost

     

    1897.5

    Total cost

     

    6978.5

    As per the scenario, total bill was reported to 40 per application means totalled to (40*53*6) = 12,720RM whilst its cost derived to 6978.5. Thus, it is clear that project was successful that will drive positive return amount to 5741.5RM.

    (D) Analysis of the variance

    On the basis of the founded results, it is clear that on both the fertilisers, firm paid exceeded price worth 0.50 and 0.42/kg may be due to shortage of material in the market as a result, supplier charged high prices. In contrast, effective utilisation of material help to reduce the actual quantity of fertilisers to 3700 and 7800 kg respectively, as a result, favourable material quantity variance has been derived to 270 and 285.6. In addition, Cahaya Enterprise paid higher wages to the labours for spreading the fertilisers which caused negative LRV for Type A to 412.5. It indicates that firm must put several techniques for cost control to get positive results (Ritter, Schmidt and Vance, 2016). Customer complaints may be caused due to ineffective quality of fertilisers at high cost for weed control.

    (E) Should the fertiliser services must be continue or not

    As per the findings, it must be suggested to the firm to find out the suppliers who offer material at cheaper rates, so that, adverse MPV can be eliminated. Moreover, it must recruit the required labor force at cheaper wages rate to produce goods at less cost. Further, cost-curtailment decisions required to be taken to achieve success.

    Appendix

    Appendix: 1. Ratio analysis

     

     

    Senkyo Sdn bhd. (Amount in RM)

    Particulars

    Formula

    2014

    2015

    Profitability ratios

     

     

     

    Gross profit

     

    233000

    173000

    Net profits before tax

     

    85000

    42000

    revenues

     

    473000

    355000

    Gross profit margin

    (Gross profit/sales)*100

    49.26%

    48.73%

    Net profit margin before tax

    (Net profit before tax /sales)*100

    17.97%

    11.83%

    Operating profit

     

    100000

    52000

    Capital employed

    Total assets - current liabilities

    297000

    277000

    Net profit after taxes

     

    55000

    30000

    Shareholder equity

     

    112000

    97000

    Return on capital employed

    Operating profit/capital employed*100

    33.67%

    18.77%

    Return on shareholder equity

    (net profit/shareholders equity)*100

    49.11%

    30.93%

    Liquidity ratios

     

     

     

    Current assets

     

    289000

    253000

    current liabilities

     

    62000

    46000

    Inventory

     

    220000

    195000

    Current ratio

    (Current assets/current liabilities)

    4.66

    5.50

    Quick ratio/acid test ratio

    (Current assets-stock)/current liabilities

    1.11

    1.26

    Efficiency ratios

     

     

     

    Creditors

     

    62000

    46000

    Cost of sales

     

    240000

    182000

    Inventory

     

    220000

    195000

    Accounts receivables

     

    21000

    25000

    Non-current assets

     

    70000

    70000

    Inventory turnover ratio

    COGS/Inventory

    1.09

    0.93

    Days inventory outstanding (days)

    365/Inventory turnover ratio

    334.58

    391.07

    Receivable turnover ratio

    Sales/Accounting receivables

    22.52

    14.20

    Average collection period

    365/Accounts receivable turnover

    16.21

    25.70

    Non-current Assets turnover ratio

    (revenue/Non-current assets)

    6.76

    5.07

    Solvency/leverage ratios

     

     

     

    Long-term debts

     

    185000

    180000

    Shareholder equity

     

    112000

    97000

    Long-term debt to equity ratio

    (Long-term debt /shareholders equity)

    1.65

    1.86

    Conclusion

    Above research report concluded that Senkyo Sdn. Bhd needs to control their direct as well as indirect cost & effectively advertise their product and create a right pricing policy for sales maximization. Moreover, right mix of debt and equity will assist firm to manage their solvency position to repay their long-term borrowings on right time. Moreover, it has been inferred that Linen Fasterner’s managers must sell 50,000, 100,000 and 100,000 units totalled to 250,000 units. Further, Konstruck Sdn Bhd’s managers have been suggested to eliminate Tiles from its production portfolio to increase PVR from 40% to 43.85% and lower down the BEP from 925,000RM to 718,421RM. Lastly, it is founded that Cahaya Enterprise paid higher wages to labor and high material prices also which caused negative variance. Therefore, it has been suggested to contact suppliers who are ready to deliver material at less cost and recruit workers at less wages rate to attain the budgeted targets.

    References

    • Ahmad, R.L.R., 2016. THE IMPACT OF COST AND PROFIT EFFICIENCY ON OF REGIONAL BANK’S STOCK RETURN: A SURVEY ON BANK BJB.Journal of Management and Collaboration. 3(4). pp.16-39.
    • Bergo, G.S.Z. and et.al., 2016. Multiproduct Cost-Volume-Profit Model: A Resource Reallocation Approach for Decision Making. Journal of Cost Analysis and Parametrics. 9(3). pp.164-180.
    • Chiaramonte, L. and Casu, B., 2016. Capital and liquidity ratios and financial distress. Evidence from the European banking industry. The British Accounting Review.
    • Dopson, L.R. and Hayes, D.K., 2016. Managerial accounting for the hospitality industry. Wiley Global Education.
    • Goldmann, K., 2017. Financial Liquidity and Profitability Management in Practice of Polish Business. In Financial Environment and Business Development. Springer International Publishing. pp.103-112.
    • Jami, M. and Bahar, M.N., 2016. Analysis of Profitability Ratios to Evaluation of Performance of Indian Automobile Industry. Journal of Current Research in Science. 2(1). pp.747-839.
    • Ritter, N., Schmidt, C.M. and Vance, C., 2016. Short-run fuel price responses: At the pump and on the road. Energy Economics. 58(12). pp.67-76.

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