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According to the title which is strategic approach the presented report is describing all about the strategic approach which has been adopted by the company for achieving their objectives and goals by the way of website. For further discussion one company has been selected from” ‘The Sunday Times” and that company is 'The Regency Chess Company'. This company is one of the World's Finest Online Chess Shop in the entire globe. It is having 2nd rank in the list of 100 best companies (Werbach, 2009). The headquarter is in Alderlay Edge, UK. This report discuss that how this company has achieved their objectives through effective strategic approach. Further, emphasize is given on recommendations to attain more success.
The success of the business is dependent on the strategic approach. As far as the strategy is concern, then it should be more effective and having competitive advantage, so the business will achieve more success. In terms of best and high quality of chess, The Regency Chess Company is the biggest retailer in UK. There are nine types of products which they are providing, namely Chess pieces, Chess sets, Chess boards, Travel chess sets, Themed chess sets, Luxury staunton chess sets, Staunton chess sets, Isle of Lewis chess sets and Backgammon sets (Hagel and Brown, 2005). Almost all the products of this organization can be purchased online through its website. It is not easy to become best in the world. It is the game of effective strategic approach for achieving such hug
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