Business Communication


Business Communication refers to the phenomena which is used to effectively acquire and share information within a company (Addams and Allred., 2015). The agenda of business communication for an organisation is to ensure commercial benefit for a firm. The following is a reflective report which is based on communication within Senco. It reflects the communication within the organisation, skills relevant to business and communication successes and challenges faced throughout the module.

Reflective Report

During the time working for this module, I realised that business communication is very crucial for an organisation. The module was quite an effective learning experience of how communication could effectively solve problems of an organisation in a healthy manner (Putman and et. al., 2015). However, my experiences were quite useful when it came to enhance my learning and knowledge about various aspects related with business communication. To reflect my experience effectively, I would use Gibbs Reflective Cycle Model to project my learnings in an appropriate manner.


As a trainee manager for Senco, it was very important for me and my team members for determine importance of effective communication within the firm. My team members along with me worked towards evaluating the scenario of the company's communication channels, methods and ways in which information was being exchanged. There were various types of communication used in the company to establish internal and external exchange of information like verbal and written communication which covered wide communication varieties within them. As trainee managers,

we were required certain skills to communicate vertically and horizontally. The most important of them were precision and clarity in speaking and effective and active listening. These skills help to share appropriate information in an authenticate and systematic manner, without which, communication will not be established well within the organisation and it would lead to ambiguity in duties and alterations in important information.

Senco also required its employees to efficiently follow 7 C's of Communication which are Completeness, Correctness, Courtesy, Concreteness, Clarity, Consideration and Conciseness. All these principles are crucial for carrying out internal and external communication. During the module, I also got a chance to evaluate my learning style within the organisation which effectively could satisfy the demands of the learning situation. To effectively achieve this purpose, VARK Theory is utilised which stands for Visual, Auditory, Reading/Writing and Kinesthetic.


My responses throughout the module was quite moderate. There were times when there was a serious need felt for effective communication within the firm. Senco was experiencing staff turnover which is a major cause of concern for any organisation looking to strengthen its operations in the marketplace (Jeon and et. al., 2015). We, as employees, throughout the module faced certain challenges as well as successes while communicating with each other and establish a well communication channel within the company. My aim was to fulfil the unmet requirement of the company and improve the information sharing process as per the needed standards. My aim was to enhance my communication skills and improve my learning process to contribute in the betterment of organisational situation.

During the module, me and my team members felt that Senco could use various methods of improving communication. One of the most important thought about the firm was that encoding and decoding process of messages must be done effectively and accurately. In addition, each and every personnel must be included in the communication process as according to us effective communication must be result-oriented and a two-way aspect. In addition, I felt social media could be used as an effective strategy for the company to share information with employees and customers. Moreover, table boards could be used in supermarkets and customer feedback might be acquired better with face-to-face communication.

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