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Sample on Marketing Management


The manager of U mobile has to conduct proper market research so that he/she can identify needs and wants of consumers. As per the consumers’ needs, organisation can provide customised services which help in attaining maximum revenue as well as succour in enhancing growth in market at the time of high competition (Kotler and, 2015). The staff members of U mobile have to adopt appropriate strategy and approaches to support organisation’s growth. It is through application of SWOT and PEST analysis that the weaknesses and strengths can be identified. This in turn helps in the formation of appropriate marketing plan for introduction or launching of new products or services.

1. Company background

U mobile is a Malaysian mobile telecommunication service provider. It is the fastest growing full-fledged mobile operator who offers internet data, voice as well as messaging services to its consumers. The company to design innovative prepaid & post-paid plans along with the broadband connections (Hollensen, 2015). For doing the changes in U mobile, staff members have to adopt unconventional approach with segments as well as targets offer and deliver the products along with the services so that they can satisfy needs of the consumers. Moreover, they have to provide the products according to the lifestyle with a focus on the professional segments. U mobile has introduced different kinds of services in market.

U Mobile 

The company also adopts a unique sales strategy by employing an appropriate distribution channels to develop the brand image. The staff members have to involve more efforts and apply appropriate approaches which helps in achieving success within the industry. The company has to provide innovative services so that it can expand business operations (Sheth and Sisodia, 2015).

2. Situational analysis

The situational analysis can be done through adoption of PEST analysis (Möller and Parvinen, 2015). PEST analysis helps in analysing impact of external environmental factors. This in turn helps in deciding appropriate course of action for reaping the targets at the time of high competition in the market.

Political factor Economic factor
In United Kingdom, political conditions are highly stable in nature. The government has concrete plan to handle operations within telecom industry. The staff members have to imbibe appropriate rules and regulations along with laws so that they can attain the targets. For the telecom operators, government has to allow the foreign investors to infuse the funds (Nahavandi, 2016). Appropriate policies should be used by U mobile which helps in attaining the success and expanding the growth. The employees of U mobile have to provide the services in rural areas so that they can achieve the targets. U mobile having a licence so that they can deliver the products and services according to the interest of consumers. Interest rate, inflation as well as tax rates are considered to affect the industry related to telecommunication. Expenses affect pricing per plan which are offered to the consumers. Growth of U mobile is depended on the market as well as technological advancements. The organisation can create social media pages, advertisements on sites, and digital marketing campaigns to reach customers across the globe.
Social factor Technological factor
When taste and preferences of the consumers change then it will affect the changes in U mobile Along with this, the business unit needs to adopt the latest technology for providing best services to satisfy consumers’ needs. For improving the sales of services of U mobile internet is not essential (Mason, Kjellberg and Hagberg, 2015). They have to do effective communication as well as have to maintain social relations which help in attaining success. They have to provide best services which helps in maintaining brand image. They have to proper advertising so that consumers get proper information about services and by that they can attain the targets. Telecommunication has become a vastly important aspect of the daily life of the average person. It is seen that both needs and requirements for telecom services are achieving high level of growth. The employees of U mobile have to use upgraded and innovative technology to innovate and create new services and products to customers. The application of the best technology helps in organizations’ growth in long run. Along with this, it helps in gaining the market share for future (Torkzadeh and, 2016). For satisfying the needs of consumers, make best team so that they can produce the best products for customer, maintenance as well as repair which helps in attracting and satisfying the needs of customers. Technological factors always help in doing the changes in an environment of the company which also having a impact on telecommunication industry.

Social Factor

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