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Marketing is the blood and soul of an organisation that will cause the company to grow and develop in a better way. A good marketing will help in building good perception and generate good relationship with an organisation that will cause effective management of the operation followed by an enterprise. Other than this, a good marketing supports effective market penetration that helps in better rise in compatibility of the organization (Pike, 2015). For the report, Your destination has been taken as the organisation of context. It is a UK based transportation firm, which helps in suitable rise
in compatibility of the operation and functions performed. The main aim of the cited firm is to compete with the present market leader, National Express. The report laid emphasis on key duties and roles and responsibilities of a Marketing officer and operations performed by marketing department. Also, the contribution of these roles and responsibilities in achieving of the organisation objectives. Other than this, 7 P's approach of marketing mix of organisation with compare to National Express and a basic marketing plan has been presented for the expansion of company on a national level (Philip, 2014).
a) Explain the key duties and responsibilities for a Marketing Officer and a proposed structure and operations of the marketing department. (P1)
A marketing officer looks after better handling of the operation that will cause the organisation to sell and promote their products and services in a much effective and better way. A good marketing officer will look after the better management of functions that will support a effective handling of promotional activities that has been followed by an organisation. This will help in suitable management of the operation which will support in suitable rise in capability of the enterprise. At Your destination, they look after all the marketing related jobs and actions (Malhotra, 2015). Other than this, they will see through better management of operations that will cause the fucntions of firm to meet the operational requirements in a better way. Some major roles and responsibilities that have been taken in consideration and are been followed by a business organisation. They will help in suitable formatting of the operations that supports a good rise in compatibility of organisation. Some major roles and duties that have been followed by a marketing officer of Your Destination will be as follows:
- Expanses and plans: The Marketing officer will effectively look after better management of business operations to aid the enterprise for better financial sustainability. The effective planning will support better improvement of sales and generate revenues. It will also help an organisation to have a good control over the operations and meeting of targeted goals and handling offucntions in an effective and better way. The setting up of goals and making a strategic plan to fulfil them will help to gain a sustainable market share and meeting of targeted goals and operations. Besides this, they will help the marketing team to gain an effective market share and operational efficiency (Purvis, 2016).
- Brand Image and market placement: The marketing officer of Your Destination will see through better rise in operational capability of organisation that will support a good rise in capability and meeting of needs and demands of an enterprise. They will look after better building of brand image and placing the product or service provided by company like the cited transportation firm in proper manner, will help in good management of the market positioning and improvement of the revenue generation for the firm. This will help the firm to gain a competitive advantage.
- Expansion: the marketing manager will look after better management of expansion policies and measure which will help in suitable rise in compatibility and proper revenue generation of the policies and effective measures in the market. They will see through the effective generation of fund and financial policies that have been followed by organisation. This will follow an election campaign that will support a good rise in the market share of the firm and increase its overall revenue generation that supports a good growth and development of business operation that have been taken in consideration by the cited transportation firm (Mishra, 2016).
- Customer experience: marketing of goods and services is closely related to operations that are associated with the needs and demands that have been taken in consideration by the organisation. The marketing officer will see through the better management of operation that will help in suitable rise in capability and meeting of operations in a better way to increase the revenue generation with sustainability. A good experience will help the firm to gain a better satisfaction level that will cause a good rise in operational capability of organisation by meeting their needs and demands in a better way. A good customer satisfaction approach will help in suitable increase in operational capability and meeting of targeted goals that have been set by the cited transportation firm.
The marketing department of the organisation will be composed of wide range of operation that will help the enterprise to meet the functional requirements of the firm in a better way. This will help in raising the effectiveness and meeting of the targeted goals and gaining a good customer trust level (Moore, 2014).
Besides this, the firm will see through the better handling of the business operations that will help in suitable rise in compatibility and meeting of operational capability of organisation. The marketing department of the firm will see through the effective planning of promotional strategy and implement it for a campaign that will help in proper supporting of a market campaign and meeting of the operations of the user in a much effective and better way. A good and interactive marketing activity will help in suitable management of the operation that will help in effective increase in functional capability and meeting of customer needs and demand.
P2 roles and responsibilities that contribute to wider organisational objectives
Proper handling of the marketing operations will lay a big impact on an organisation in a deep and significant manner. This will help in suitable rise in compatibility and this will support in suitable rise in functional capability of organisations and the satisfaction level of their customer. Other than this, it will help in effective increasing of revenue formation, development of high quality product and services and gaining a good market share and competitive advantage over its rivals and competitors. They will help the firm to meet the operational capability that supports in suitable rise in capability of operations. Some major activities that will be affected by the role and responsibilities are as follows:
Finance: it involves the better handling of the operations that will help is good increase in capability that will support a good management of monetary resources that have been taken in consideration by the organisation. Marketing officer will see through the planning of a marketing plan that will help in suitable rise in operational capability that will help in effective management of operations that will give cited transportation firm a better and effective financial stability and operational capacity (Zgarrick And et.al., 2016). This will also help in effective management of available resources that have been consumed by Your destination that will support a good rise in compatibility and gaining of a good functional operations that will support a better management of business activities in a better way.
Human Resource: the better handling of roles and responsibilities by a marketing officer and marketing department will involve effective recruitment and management of business operation that will help in suitable handling of needs and demands of customers of transportation firm. To carry out the marketing campaign in a very effective way, Your destination will look after better management ofbusiness operation by recruiting ad placing knowledgeable and innovative work force that will work for better connectivity with the firm and thus help in meeting the need and demand of their clients and customers in a very innovative manner. Other than this, higher the Human Resource more will be the approach of company to their customers, catalysing their growth and development in a better way. Other than this, it will help in making the marketing plan of the organisation more effective and innovative (Moo