Unit 3 Develop organisational marketing objectives Level 5 CBC College


Developing marketing objective is being stated as must for every single organisation. With the help of this, it has been analysed that company can gain competitive advantages at marketplace and it also aid in attaining desired goals and objectives. This consist of various elements or factors which needs to be considered in an appropriate manner so that to sustain at both domestic and international level. Measurable, realistic, specific, achievable and time specific are some of the approaches that can be used by a firm in order to hit their targets. Report is being divided into two parts and enterprise which is being taken under this assignment i.e. A & A Coffee shop that is a specialised chain of roasted coffee products. Firm was found in the year of 1992 in New South Wales and in current it has 22 stores in almost five states of Australia. A & A Coffee shop has a good name in all over the nation but recently a downfall has been observed into the market share (Baker, 2014). Assessment is going to put light on various strategic directions that will help firm in gaining good position at marketplace. It will also help in reviewing marketing performance and opportunities which can be grabbed by organisation. Lastly, report will include proper formulation of aims and objectives in marketing so that to sustain in Australian market.

Assesment 1

P1. Financial Management techniques

Financial management technique



Common-Size Statements

Percentage or ratio based common sized balance sheet.

A & A's financial statement in terms of ratio.

Trend Ratios

Index numbers that are relevant to financial figure.

Company consider this when it requires to make alterations.

Funds Flow Analysis

This sort of analysis helps in getting into details of changes in financial position of a concern between two balance sheet dates (David, 2011).

A & A coffee shop uses this type of ratio to plan for long term achievements.

P2. Ten legislations



· Age discrimination act, 2004

· Crimes Act 1914

· Fair work regulation act 2009

· Australian consumer act 1986


· Anti-discrimination act 1975

· Cloud computing security

· Copyright act 1968

· FOI act 1982

· Web Publishing guide

· Electronic transaction act 1999

· To remove favouritism at workplace.


· Under section 39 an individual can get behind the bars.

· Records of employees should be kept safely.


· This act was taken under in order to stop fraudulent activities.

· To stop discrimination in firms.


· To reduce risks and to keep information safe.


· To stop duplication (Santos-Vijande, López-Sánchez and Trespalacios, 2012).

· In order to guide publication of Australian government.

· To make online presence.

· In order to stop hackers.

P3. Four regulatory bodies

Regulatory Body



· The Australian Competition and Consumer Commission

· Australian Taxation Office

· Foreign Investment Review Board (FIRB)

· Reserve bank of Australia (RBA)

Promote competition



Run federal taxation system


In order to pull eyes of alien investors


Run monitory in effective way

Competition and Consumer Act, 2010.


Tax act, 1961


Foreign Acquisitions and Takeovers Act, 1975


Reserve Bank Act, 1959

P4. Marketing evaluation concepts, methods, techniques can be used in market analysis

Marketing evaluation concepts, methods, techniques


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