Unit 3 Human Resource Management Regent College Level 4


Human resource is the most important tool for the success of the entity. They are having very significance role in the business (Badawy, 2007). They are the most prominent part for the organisation. AO world PLC is a UK based corporate entity and is operating trade activities in the retail field. There are large numbers of employees working with it so it is essential for the company to manage the human resource activities. In this report role of human resource management, types of flexibility models, discrimination and equal opportunity concepts are described. The purpose of the report is to find out and address all the relevant data about human resource practices and its significance in the current business scenario.

Task 1


Human Resources management is a wider term and it is very important for the management to opt the best suitable strategies for managing the employees in a company. The guest Model of HRM is related with the managing and administration activities in the organisation. There are two dimensions as per this model the first is hard and the another is soft. David Guest has explained two models such as hard and soft. As far as soft HRM is concerned it is related with the movement of the employees so it has a great significance on the human resources. It basically deals with the utilization of the talent and perspective of the  theory of the HRM. It can be said that the high commitment of the work system is the part of this approach. This concept is interrelated with the flexibility and adaptability (Jackson, Schuler and Werner, 2011).  

As far as Hard approach of human resource management is concerned it is based on the quantitative, calculative and strategic approach of the management. So the strategic policies of the organisation and strategic objectives are considered under the hard approach of the human resource management. So there are two approaches of the human resource management hard and soft so these are concepts which can be considered under the guest model. There are six dimensions as per this theory HRM strategy, practices outcomes and behaviour outcomes, financial outcomes, performance outcomes and human resource outcomes (Badawy, 2008).

Guest model of HRM is the most important factor to determine the role of the human resources in the business. It is essential to manage the employees at the work place so that the workings can be done in more smooth manner. So the guest model of HRM is based on the management of the human resource in the company. As employees of the entity are the most important element of the corporation. The success of the company is relied on the shoulder of the workers so it is essential to manage the employees at work place.


Personnel management is a great concept in it the individual management is done. Mr. storey has given the description about the personnel management. There are some areas on which the focus is given. There are two companies which are focusing on different approaches of HRM, the distinction about these corporates is described as under:

Personnel and IR (Shine Communications)

HRM (AO World PLC)

In this approach procedures are considered so that the trade activities can be done.

In this approach business need is considered.

This approach is about monitoring the business activities.

This concept is about nurturing the business.

It is Pluralistic approach.

It is Unitarianism approach.

The conflicts under this concept is institutionalized.

On the other hand in this approach the conflicts are De-emphasised.


The key relationships are related with the labour management.

In this approach the relations are managed with the customers.


The leadership styles which is opted under this concept is transactional (Byham-Gray,  2010).

On the other hand in this approach the transformational leadership styles is opted.


Key managers are personnel and IR specialist.

In this concept the key managers are general, business and line managers.


In it the negotiation skills as a prized management is used.

In this concept the facilitation approach of the prized management is used.


In it separately marginal task are done.

It is a integrated approach as per the perspective of doing the task.


There are many job categories.

There are few job categories.


It has the control access to the courses.

It has the training and development schedule of learning companies.


The flow of the communication is restricted.

In this the flow of the communication is increased.

Thus, in above mentioned way the difference as per the elements of the Storey's definition in the personnel management and human resource m

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