Unit 3 Marketing Essentials Level 4 Y/508/0487 HND Business

Introduction

Marketing is the blood and soul of an organisation that will cause the company to grow and develop in a better way. A good marketing will help in building of better perception and generate the good relationship with the organisation that will cause the better management of the operation followed by an enterprise. Other than this, a good marketing supports effective market penetration that help in better rise in compatibility of the business organization (Pike, 2015). For the report, Your destination is been taken as the organisation of context. It bis a UK based transportation firm that help in suitable rise in compatibility of the operation and function performed. The main aim of the cited firm is to compete with the at present market leader, National express. The report will lay emphasis on key duties and roles and responsibilities of a Marketing officer and the operations performed by marketing department. Also, the contribution of these roles and responsibilities in achieving of the organisation objectives. Other than this, the 7 P's approach of marketing mix of organisation with compare to national express and a basic marketing plan is been presented for the expansion of company on a national level (Philip, 2014).

Main body

Part 1

a) Explain the key duties and responsibilities for a Marketing Officer and a proposed structure and operations of the marketing department. (P1)

The marketing officer will look after the better handling of the operation that will cause the organisation to sell and promote their products and services in a much effective and better way. A good marketing officer will look after the better management of the operation that will support a good management of the marketing operations that are been followed by a business organisation. This will help in suitable management of the operation which will help in suitable rise in capability of the enterprise. At Your destination, they will look after all the marketing related jobs and actions (Malhotra, 2015). Other than this, they will see through the better management of operations that will cause the operations of the firm to meet the operational requirements in a better way. Some major roles and responsibilities that are been taken in consideration and are been followed by a business organisation. They will help in suitable formatting of the operations that supports a good rise in compatibility of organisation. Some major role and duties that are been followed by a marketing officer of Your Destination will be as follows:

  • Expanses and plans: The Marketing officer will effectively look after better management of business operation that will support the enterprise to have a good financial sustainability. The effective planning will support the better improvement of sales and generate the revenue. It will also help the organisation to have a good control over the operation and meeting of targeted goals and handling of operations in a much effective and better way. The setting up of goals and making a strategic plan to fulfil them will help the organisation to gain a good market share and meeting of targeted goals and operations. Besides this, they will help the marketing team of the firm to gain a good market share and operational efficiency (Purvis, 2016).
  • Brand Image and market placement: the marketing officer of Your Destination will see through the better rise in operational capability of organisation that will support a good rise in capability and meeting of needs and demand of the organisation. They will look after the better building of brand image and placing the product or service provided by the company like the cited transportation firm in proper manner, will help in good management of the market positioning and improvement of the revenue generation in the market. This will help the firm to gain a competitive advantage.
  • Expansion: the marketing manager will look after the better management of expansion policies and measure that will help in suitable rise in compatibility and p[roper revenue generation of the policies and effective measures in the market. They will see through the effective generation of fund and financial policies that are been followed by organisation. This will follow an election campaign that will support a good rise in the market share of the firm and increase its overall revenue generation that supports a good growth and development of business operation that are been taken in consideration by the cited transportation firm (Mishra, 2016).
  • Customer experience: marketing of goods and services is closely related to the operations that are associated with the needs and demands that are been taken in consideration by the organisation. The marketing officer will see through the better management of operation that will help in suitable rise in capability and meeting of operations in a better way to increase the revenue generation with sustainability. A good experience will help the firm to gain a better satisfaction level that will cause a good rise in operational capability of organisation by meeting their needs and demands in a better way. A good customer satisfaction approach will help in suitable rise in operational capability and meeting of targeted goals that are been set by the cited transportation firm.

The marketing department of the organisation will be composed of the wide range of operation that will help the enterprise to meet the functional requirements of the firm in a better way. This will help in raising the effectiveness and meeting of the targeted goals and gaining a good customer trust level (Moore, 2014).

Besides this, the firm will see through the better handling of the business operations that will help in suitable rise in compatibility and meeting of operational capability of organisation. The marketing department of the firm will see through the effective planning of marketing strategy and implement it for a campaign that will help in proper supporting of a marketing campaign and meeting of the operations of the user in a much effective and better way. A good and interactive marketing campaign will help in suitable management of the operation that will help in suitable rise in functional capability and meeting of customer needs and demand.

b) Explain how the roles and responsibilities will contribute to the wider organisational objectives.(P2)

The proper handling of the marketing operations will lay a big impact on the organisation in a deep and significant manner. This will help in suitable rise in compatibility and this will help in suitable rise in operational capability of organisations and the satisfaction level of their customer. Other than this, it will help in suitable increasing the revenue formation, development of high quality product and services and gaining a good market share and competitive advantage over its rivals and competitors. They will help the firm to meet the operational capability that will help in suitable rise in capability of operations. Some major activities that will be affected by the role and responsibilities are as follows:

Finance: it involves the better handling of the operations that will help is suitable rise in capability that will support a good management of monetary resources that are been taken in consideration by the organisation. Marketing officer will see through the planning of a marketing plan that will help in suitable rise in operational capability that will help in suitable management of operations that will give cited transportation firm a better and effective financial stability and operational capacity (Zgarrick And et.al., 2016). This will also help in effective management of available resources that are been consumed by Your destination that will support a good rise in compatibility and gaining of a good functional operations that will support a better management of business operations in a better way.

Human Resource: the better handling of roles and responsibilities by a marketing officer and the marketing department will involve the effective recruitment ad management of the business operation that will help in suitable handling of needs and demands of customers of transportation firm. To carry out the marketing campaign in a very effective way, Your destination will look after the better management of the business operation by recruiting ad placing the knowledgeable and innovative work force that will work for te better connectivity with the firm and thus help in meeting the need and demand of their clients and customers in a very effective way. Other than this, higher the human resource, more will be the approach of company to their customers, catalysing their growth and development in a better way. Other than this, it will help in making the marketing plan of the organisation more effective and innovative (Moo

Download Full Sample
Cite This Work To export references to this sample, select the desired referencing style below:
Copy to Clipboard
Copy to Clipboard
Global Assignment Help (2020) [Online]. Retrieved from: https://www.globalassignmenthelp.com.au/free-samples/unit-3-marketing-essentials
Copy to Clipboard
Global Assignment Help. ' ' (Global Assignment Help, 2020)https://www.globalassignmenthelp.com.au/free-samples/unit-3-marketing-essentials
Copy to Clipboard
Global Assignment Help. [Internet]. Global Assignment Help.(2020), Retrieved from: https://www.globalassignmenthelp.com.au/free-samples/unit-3-marketing-essentials
Copy to Clipboard
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing samples on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services, essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
AU$9

Delivered on-time or your money back

100+ Qualified Writers

For Best Marketing Assignment Help

View All Writers
FREE Tools

To Make Your Work Original

  • Plagiarism Checker

    Check your work against plagiarism & get a free Turnitin report!

    Check Plagiarism
  • Reference Generator

    Get citations & references in your document in the desired style!

    Generate References
Back To Top
Exciting Deals & offers on our AppInstall Now
Request Call Back
Request Call Back