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Introduction

The advance of information technology and the digitisation of the information have revolutionised many sectors of work. ASDA is not any different from this trend. The use of digital information using the internet has vastly contributed to the development of any business. The operational activities of the workforce were developed since the advancement of computational technology that can be used to the various operational sectors like human resource management, production, marketing as well as financing (Cearley Burke and Walker 2016). The progress of ASDA can be easily mapped by tracking its progress with the help of information technology. Promotion of the brand image in the social media can also be achieved which is helpful in the business expansion.

Part 1: Establish project aims, objectives and timeframes based on the chosen theme (P1, P2, P3)

Project definition and statement

This paper aims to represent the project to evaluate the utilisation of digital technology in the development of the business organisation. The company chosen for the research and project is ASDA. The impact of the digitisation of the information all across the globe has helped to enhance the transfer of information without any problem. The benefits of this technology have immensely for the expansion of business (Gulati and Soni 2015). The statement of the project is to find the impact of the digital technology on the activities within a business organisation.

The strategy of the project

The completion of a research project is incomplete without the incorporation of the plan which will devise the activity and provide structure. The utilisation of both primary and secondary data provides support by the research.

Project aim

The project aims to understand the influence of ASDA Company by digital technology

Project objectives

  • Studying the impact on ASDA Company regarding the digital technology utilisation.
  • Determination of the operational activity of the company via online computation.
  • To record the impact of digital technology and promoting the incapability of the company concerning the display of exercise implementation.

Project management plan by covering the costs, scope, quality, time, communication, resources and risks

Different types of activity conducted for the achievement of the project

The number of Time (in hours) necessary for conducting every activity for project achievement

The amount of financial support required to complete all the activities for implementation of the project (In Pound/hour)

The number of funds needed in total to carry out the activities required for finishing the project (In Pounds)

Method for collecting data from various primary data sources

30

25

750

Data analysis performance from the primary data sources

40

25

700

Costs of various kinds of stationeries for the primary data gathering

35

20

450

Preparation and publishing of the finalised results

30

15

450

Total

   

2350

Table 1: Diagrammatic representation of the cost management and time management

Source: Created by Author

Management of proper research based on the constant and renewable system is very crucial for the project where readers and researchers will utilise the service strategy for searching an alternative and absolute diagrammatic representation and learn about the topic from an analytical perspective.

Scope

The scope of the project depends on the relevance of the study and Research concerning the current trends and its impact on market studies. This particular paper will be of higher relevance since the change in the technology in the digital world has an impact on the business industry enormously and this project being the reflection of those trends and modernisation of development of business utilising digital technology (Nylén and Holmström 2015). The people will also give readers and researchers the idea about knowledge of business due to date discontinuation requirements as well as knowledge about the qualities of the fundamental knowledge required to complete a particular target properly. This paper will also. Out researchers and market, three students understand the difference between business organisations and their strategies that make them stand out in the hot of competitors. This allows the business organisations to make their niche in the market and retain a particular brand value. The companies try to expand their marketing strategies by utilising various kinds of digital services and information technology components with the help of well skilled professional technical assistance.

Included Scope

  • The included scope of this paper is to obtain a cheese ball results for the goal of the project within an estimated time frame effectively meeting expectations from the research as well as maintaining the quality of their products by using digital technology
  • The paper also aims to detect the impact of digital technology for business organisations and utilise that to their advantage.

Excluded scope

This project, however, does not include the study that would identify the different issues which come into play concerning the operational technicalities in information technology.

Success criteria

Business organisations like ASDA’s already have loyal customers generally have more advantage in the expansion of their business in the market (Ho et al. 2015). Utilization of Digital information only enhances the issues faced with regards to operational management and the further enhances the chances of grant in aid promotion. The criteria of success will be determined as to how the implementation of digital technology in a proper way will determine the future of the particular organisation is reflected in this paper

Resources

It is very crucial to properly enhance the success of the project by proper management of the resources required to achieve the expected goals. The important components of the management of resources are business analysis, assessment of resources as well as management application and hazard implications.

Communication planning

Purpose of the plan of communication

Incorporation of different people in the communication plan

Regularity of communication

Strategy development discussion

Interaction with a corporate researcher

 

Entire project

Higher chances of frequent recurrence manner

The method of direct verbal communication is the best-selected procedure of the project

 

Researcher

Collection of quantitative data

ASDA labour force

The project required constant communication to obtain the necessary data for the evaluation of the analysis studies and the systematic mapping of the growth of the company to ultimately reach the project goal.

 

Conduction of research survey

Involvement of the members of the project

Risk and issue identification techniques and thinking of solutions

The implementation of the workforce and collaboration of everyone included in the project

repeatedly communicating

 

The whole team of the project.

Table 2: Diagrammatic Representation of the plan of communication during the project

Source: Created by author

Risk Management Plan

Number of risks

Variation of risks

Assessing risk probability

Analyzing the Impact of probability of risk on company

Analyzing the Impact of risks on the project

Devising a particular strategy for the risk assessment

1

The possibility of risk associated with the lack of knowledge

Intermediate

Intermediate

Cannot be stated due to data insufficiency

Organizing efficient training programs for the team before carrying on with the research

2

Management of time efficiently to complete the project within estimated time frame

High

High

impediment of submission of the research project

Appropriate segregation and allocation of the task among the all group members.

3

Work overload of the participants

Intermediate

High

Unbiased data

Gathering of participant’s response and data via online survey or Google

Table 3: Diagrammatic representation of the plan for management of risk

Source: Created by Author

Project schedule: Gantt chart

Assorted actions

Day 1-7

Day 7-14

Day 14-21

Day 21-28

D

Selection of the topic for research

         

Preparation of goals, objectives and strategies

         

Selection of the suitable approach

         

Selection of data collection method and sample selection concerning the participants for the project

         

Development and arranging of questionnaire

         

Conducting the survey and collecting feedback from the respondents

         

Organizing interpersonal interview of the employees of M&S

         

Reviewing Manager’s feedback Collection of M&S

         

Analysis of collected data

         

Preparation the final documents

         

Final project submission and implementation

         

Table 4: Project schedule

Source: Created by Author

Work Breakdown structure:

Task 2: Perform small-scale research, information gathering and data collection to generate knowledge to support the project.

P4. Carry out small-scale research by applying qualitative and quantitative research methods appropriate for meeting project aims and objectives.

Research methodology

This sector determines the structure for the research of the project which allows the researcher to devise the strategy for the research as well as conduct secondary data to confirm the hypothesis.

Research Method

The method of conducting the research was by organising a session of interview with questionnaires backed up with evidence from secondary research.

Data Collection

The collection of data is very important for gathering evidence that either confirm or refute the research hypothesis (Lewis 2015). The types of data being collected are divided into two categories. The primary data being the experimental data that is the actual research being done by the researcher, by the second category of data collection that is secondary data. Secondary data is the form of literature evidence about the current topic of research which provides an idea for devising the strategy for evidence (Ingram et al. 2016).

Data Analysis

Analysis of both secondary as well as primary data is important for evaluating the ultimate result from the collected evidence (Ingram et al. 2016). The analytical techniques will help the researcher sort out the result to either confirm or refute the research hypothesis.

Data Sampling

It is very important to set a standard sample for conducting primary data collection. The research needs to be conducted on a particular number of samples, in these case respondents who will be taking part in the interview process.

Ethical consideration

It is essential to adhere to the legislative and governance rights of privacy while conducting research based on responses of human beings. In this project also it is required to maintain the privacy of the respondents and conduct unbiased primary data collection.

Project logbook:

Week No.

Date
Identified

Update on weekly research (including new ideas or change in project direction)

Risk identified or Problem encountered

Impact
(L,M,H)

Effect on Project

Risk Reduction Actions
Proposed & Actual

Tasks for next week

1

2nd June – 8th June.2018

Selecting the topic and objective identification.

 

 

 

.

Wrong identification of the topic can turn the project into the different direction.

 

 

 

 

 

 

 

High

The project will not be completed, and the result will not be achieved.

.

 

 

Exact topic selection is essential with proper objective identification.

 

 

Actions

A good topic can help to find the proper result and objectives is also need to be compatible with the topic.

 

 

2

9th June-15th June 2018

Strategy selection and time allocation

 

 

 

 

Completing all the responsibilities within time is important. Selection of the strategy is also beneficial for getting the proper result.

 

 

 

 

 

 

 

.

High

It can tend towards the failure of the project.

 

 

 

 

 

Time management is important and strategically carrying out the research can be futile.

 

 

 

 

Actions

For this straight and clear planning is needed.

 

 

 

 

3

16th June -22nd June 2018

Financial availability

Financial circulation is important for completing the project.

 

 

High

Financial scarcity can restrict the proper information gathering.

 

Financial support is important to get the desired result.

.

Action:

Proper allocation of money for each step is essential to get the proper outcome.

 

 

 

4

23rd June-29h June 2018

Data collection and interview organisation.

 

 

 

Wrong information can be obtained in an interview which misleads the whole concept.

 

 

 

 

 

 

 

high

Respondents can mislead the project.

 

 

The exact organisation is needed for questionnaires

 

 

Action:

Establishing good communication is also needed for getting the right response.

 

 

 

 

 

5

30th June-5th July 2018

Following ethical issues

 

 

.

hampering ethical issues can stop the project.

 

 

 

 

 

low

Disregarding ethical issues can bring the government interference which is the punishable offence,

 

 

 

 

Free participation of the respondents needs to be ensured, and data protection act is also important.

 

Action:

Studying ethical issues can facilitate the proper understanding.

 

 

 

 

Table 5: Project Logbook

Source: Created by author

Part 3 Present the project and communicate appropriate recommendations based on meaningful conclusions drawn from the evidence findings and analysis

P5 – Analyse research and data using appropriate tools and techniques for the chosen project

Observation of primary data

Q1: what is your age?

Response

Percentages of respondents

Total no of respondents

20-25

16%

100

26-31

28%

100

32-38

35%

100

Above 38

21%

100

Table 1: age

Fig 1: age

Analysis: according to the above fact among 100 respondents 16% are in 20-25 age groups, 28% are in 26-31 age groups, and 35% are in 32-38 age group. Rest 21% are in above 38 age groups.

Q2: what is your gender?

Response

Percentages of respondents

Total no of respondents

Male

53%

100

female

47%

100

Table2: gender

Fig 2: gender

Analysis: among 100 respondents 53% are male and rest 47% are female, and this combination implies the proper psychological response.

Q3: do you think that digital technology can enhance the business activity of the ASDA?

Response

Percentages of respondents

Total no of respondents

Agree

25%

100

Highly agree

38%

100

Disagree

27%

100

neutral

10%

100

Table 3: Enhancement by digital technology

Fig 3: enhancement by digital technology

Analysis: among 100 respondents all over 63% respondents believe that digital technology can enhance the growth of the ASDA and also help in the development of the internal capabilities but 27% disagreed with the fact, and 10% remain neutral.

Q4: do you think the business activity of the ASDA will be more flexible and strengthen by using digital technology?

Response

Percentages of respondents

Total no of respondents

Agree

21%

100

Highly agree

36%

100

Disagree

23%

100

neutral

20%

100

Table 4: flexibility and strengthening

Fig 4: flexibility and strengthening

Analysis: In the above fact all over 57% respondents believe that digital technology can flexibly strengthen the service of the ASDA but 23% disagreed with the fact and 20% remain neutral.

Q5: do you think that social media can enhance the marketing of the ASDA?

Response

Percentages of respondents

Total no of respondents

Agree

23%

100

Highly agree

40%

100

Disagree

17%

100

neutral

10%

100

Table 5: social media influence

Fig 5: social media influence

Analysis: according to the above fact 63% respondents believe that social media can enhance the marketing of the company but 17% disagreed with the fact, and ten remain neutral.

Q6: do you think the mobile application can gather more consumers for the company?

Response

Percentages of respondents

Total no of respondents

Agree

26%

100

Highly agree

35%

100

Disagree

28%

100

neutral

11%

100

Table 6: mobile application

Fig 6: mobile application

Analysis: 51% respondents believe that mobile application can gather the more consumers for the company, but 28% disagreed with the fact that mobile applications bring in more profitability for the company.

Q7: According to you how internal capabilities can be enhanced?

Response

Percentages of respondents

Total no of respondents

Using cloud computing

23%

100

Using big data

24%

100

Using database management

35%

100

Using other software

18%

100

Table 7: internal capabilities

Fig 7: internal capabilities

Analysis: Among 100 respondents 23% supported the cloud computing, 24% supported the big data, and 35% supported the implementation of the database management system. 18% supported the other software uses.

Q8: do you think proper training is needed for using the digital technology?

Response

Percentages of respondents

Total no of respondents

Agree

26%

100

Highly agree

37%

100

Disagree

27%

100

neutral

10%

100

Table 8: training

Fig 8: training

Analysis: according to 63% people proper training is mandatory for implementing the digital technology. However, 27% of the employees believe that they would not be requiring any training for dealing with the digital technology at the workplace.

Q9: do you think website development will be beneficial for gaining the brand value?

Response

Percentages of respondents

Total no of respondents

Agree

25%

100

Highly agree

38%

100

Disagree

25%

100

neutral

12%

100

Table 9: website development

Fig 9: website development

Analysis: development of the website can be beneficial is the fact that supported by the 63% respondents whereas 25 disagreed the fact and 12 remain neutral.

Q10: do you support the digital technology implementation?

Response

Percentages of respondents

Total no of respondents

Yes

89%

100

No

11%

100

Table 10: personal response

Fig 10: personal response

Analysis: 89% respondents supported the digital technology implementation personally, but 11 disagreed with the fact that the integration of digital technology would be helping the company in increasing its growth.

Qualitative data analysis

Q.1 According to you how do you feel that digital technology will Aid the company in any way?

Ans. The replies of the first and the second manager were near about same with a little deviation in some points. The first manager answered that in today's world it near about compulsory to implement digital technology in all the branches. Not only it saves time, but the workforce that is required to do a certain task is reduced by a considerable amount. The time a certain task takes to be completed can also be reduced. The second manager replied that the communication would get improved at an exponential percentage and the capital required for any plans or tasks will also decrease drastically. Digital and social media can be used in various ways, the name of the company can be promoted, and the services will reach new places. More and more people will know about the company and that too globally.

Q.2 Is competitive advantages can be achieved by using the digital media?

Ans. The first manager said that it is practically possible to gain an advantage by the use of digital media, as mentioned earlier with the help of social media the brand can be promoted and the brand name can reach to multiple corners of the world. Not only will social media help the brand name to reach to all the people, but this brand promotion will be very cost effective and budget friendly. The second manager said that social media could also help in keeping an eye on the competition. It is obvious that the competition will also digital media to promote their brand and market survey can be done by that as to what is the name reach of the competitors in the competitive market. What new strategies are the competitors applying in their marketing approach and how effective is it working. They can devise new and fresh strategies by that, and the union of all these points will help the organisation to gain a competitive edge over the competition if used properly.

Q.3 Do you think that mobile technology and social media can help the business and how?

Ans. The first manager said that mobile technology could help the brand to establish proper communication over the world and vice versa. It can communicate and strategise with various partners and groups to devise and discuss new business plans. The company can use various social media such as Facebook, Twitter, YouTube to promote their business. Even the option of paid promotion is also available. The company can use Facebook as a means of post promotion; it can regularly update as to what new services are being provided by the company and what is the progress of any given product or service. The second manager believes the same; the communication factor will get stronger. The audience or the targets customers can also interact with the company ask questions to give their valuable and constructive feedback. Further on top of that, it can also be taken care of as to what the competition is up to. The new partnership can be proposed globally. And a more efficient and universal network can be created with the help of social media. The manager also added not only the use of social media, but the company can create their application for all the popular mobile platforms such as Android, IOS, Windows, so that the company name can be promoted more extensively and properly. The application can be promoted over social media, and various options will be available to the targeted customers, and they can buy the product and services by the company without the involvement of the third party.

P6 Communicate appropriate recommendations as a result of research and data analysis to draw valid and meaningful conclusions.

From the above study, it can be concluded that the company can sure shot can get a profit out of the implementation of digital technology. The digital technology has a plethora of options that can be included and used. It can range from mobile telecommunications to the use of CCTV cameras for security and surveillance. The company can create their application and even website where they can offer their services without the touch of any third party.

Digital media and growth model:

The company can create their internet presence with the help of creating websites, applications and another form of digital platforms where the target audience can interact properly, and this will help the company to gain a considerable amount of momentum.

How vision and mission of the company can be met with the help of digital implementation through the innovation?

As ASDA is a retail company and it mainly deals with storing and retailing of certain products so the company can use digital technology as a means to do that without the interference of any third party.

Identification of the techniques or process through which employees can adapt the digitalisation process

Not only the use of digital technology but the implementation of it in the veins and branches of the company is also equally important. The company has to train their employees on the basis of the digital platform and the uses of it. It will make the company infrastructure more stable and strong.

P7: Reflect on the value of conducting the project and its usefulness to support sustainable organisational performance

The time that I spent with ASDA that helped me gain a lot of insight into me and boosted my carrier in various ways. Knowledge regarding digitalisation and various new technologies has also strengthened.

Competency

How I have developed in this area

What I need to do to develop further

Analytic Skills

The knowledge as to how to apply digital media in practice, and the analytical aspect of the retail market and how to merge that with digital media all these points have been grasped by me.

New methods and procedures of applying digital media with company’s already existing infrastructure.

Communication skills

I have improved my communication skills at an exponential rate, and that is visible in this project itself. Interviewing managers and other parties helped me a lot in this matter.

I need to work on my confidence more and increase my vocabulary to pose questions in a simple manner.

Strategic Thinking

The questions in this project have been set in such a way so the pattern is chronological and the respondents have no problem in understanding them. All the questions are interrelated and easy to understand and answer.

As I am talking to different people understanding their psychology and from what perspective are they giving the answer took me a while to understand I will improve upon that.

Research skills

The questionnaires set by me were relatable and covered all the important aspects of the aim. And answered all the questions on the implementation of digital technology in the brand.

The questions could have been more specific, and the number of questions could have been reduced by keeping the data intact. Will work upon that.

Conclusion

From the above research, it can be concluded that the implementation of digital technology can help the particular company in spectacular scenarios. The research methodology that has been used is minutely described and explained in this paper. The area of opportunities and self-retrospection has been detailed as well. Visit to get essay writing services

References

  • Cearley, D.W., Burke, B. and Walker, M.J., 2016. Top 10 Strategic Technology Trends for.
  • Gulati, R. and Soni, T., 2015. Digitization: A strategic key to business. Journal of Advances in Business Management, 1(2), pp.60-67.
  • Ho, A.C., Humayun, M.S., Dorn, J.D., Da Cruz, L., Dagnelie, G., Handa, J., Barale, P.O., Sahel, J.A., Stanga, P.E., Hafezi, F. and Safran, A.B., 2015. Long-term results from an epiretinal prosthesis to restore sight to the blind. Ophthalmology, 122(8), pp.1547-1554.
  • Ingram, J., Blair, P.S., Powell, J.E., Manns, S., Burden, H., Pontin, D., Redshaw, M., Beasant, L., Rose, C., Johnson, D. and Gaunt, D., 2016. Research methods.
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