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R6011758 Unit 20 Managing a Successful Business Project

18 Pages 4473 Words 782 Downloads

Introduction

Digitalisation is one of the main and important tools for the organisation to capture large number of the customers towards business services and products. It is also essential in maximising the profitability and effectiveness of business in limited time period. It assist in the achievement of long term growth and success. It is best techniques which is follow by each and every enterprise with aim to increase their sales and profit. It is a integration of advanced technology into each and every day of life. In present report, chosen organisation is ZOCDOC, it is a small online medical care that employing 450 workers. Main aim and objectives of this assignment is to identifying importance of digitalisation to the individual and organisation. This report is divided into various parts which are cover important data about digital technology and innovation (Schermerhorn and et. al., 2014). Project aims and objectives are determined in this study. Work Break-down structure and Gantt chart both are essential tool for the company to identify their performance. Project management plan also described in this study which includes different parts of projects such as scope, time, communication and many other. There are mainly two type of research such as qualitative and quantitative which is used by an enterprise to recognise customers preference about innovation and advance technology.

Task 1

P1 Objectives and Aims

Digitalisation provides different number of techniques and tools which are applied by all enterprise with aim to maximise their turnover and profit. In the current environment, advanced technology are playing an essential and critical role in business development. There are different activities which are use by ZOCDOC such as Promotion, accounting and marketing. With the help of this methods they easily introduce their all technology, products and services. Project is one of the main and important element of the each and every organisation to plan an effective strategy which is beneficial for them to maximise their profitability and productivity. ZOCDOC is a small enterprise which offers different kind of medicine and medical facility (George and Bock, 2011). In this they tries to apply different online sites which assist in introduction of patients decease. So that they can design and plan an effective project and strategy to produce drug to the service users.

In this they also provide various facilities to the regular customers such as discount, home delivery and many other essential services. If business entity will apply advanced technology they they can attain success and growth in marketplace. Currently, referred organisation is started with an innovation to render easy treatment to the users. So, to company implement such plan successfully, ZOCDOC mainly focusses on Digitalisation. These tools assist in delivering improvement in business operations. So that they can easily attract large number of the buyers in medical industry. In marketplace, there are so many digital technologies are existing such as production studio, Read analytics, cloud technology, Ambient knowledge and so on. All these technologies are beneficial for the organisation to decrease employees workload as they work with full dedication and efforts (Onetti and et. al., 2012). Thus, they are capable to achieve long and short term goals and objectives in limited time duration. It also support in encouraging the business reputation and goodwill in marketplace. Since ZOCDOC, it is a online business which is already present in application form, so that they are existing with a new ides in which different number of person who are enrolled in company own app will obtain necessary information automatically in order to come up for daily basis check-up.

Topic:- Effect of Digitalisation in supporting small business innovation and growth.

Aim: “To recognise the effect of digitalisation in bringing innovation and development in small business entity”.

Objectives:

  • To evaluate the effect of digitalisation in company.
  • To recognise the requirement for applying advanced technology in business operation.
  • To analysis the effectiveness and efficiency of digitalisation on company activities transformation.
  • Recommend different aspects by which organisation can attain higher competitive advantages in medical marketplace.

Research Question:

  1. What are the different factors that will assist in evaluating digitalisation impact in company?
  2. What are the requirements of company in applying digitalisation in business operation?
  3. How to analysis the effectiveness and efficiency of advanced technology on company activities transformation?
  4. Provide recommendation and conclusion in which enterprise can attain higher competitive advantages in medical market?

P2 The project management plan

Project management plan is an essential and main part of the all organisation in order to plan, design, control and manage all projects essentially. It help in the achievement of long term goals and success which turn in higher growth. This plan includes different activities and functions that will taking an effective place during entire process. It is needed by the ZOCDOC to identify cost, scope, communication, quality and time of projects. In this role of project manager is to easily recognise all aspects in a proper and accurate manner (Vahlne and Johanson, 2017). All these factors are determined as below:

Cost: It is essential part of the project management, in this role of such managers is to identify cost of new application and technology which is applying to provide online medical services to the customers. Innovation is not easy for the organisation to develop digitalisation in their medical institution.

Time: Time is consider one of the major part of the project managers which is essential for the company to identify time duration in completing projects (Parida, Westerberg and Frishammar, 2012). In this, entire activities is given a specific time duration which are needed to finish all procedure within the time period only. This will assist the administrator to complete entire project on particular time.

Scope: Project scope in the medical sector is very higher as compare to another industry. It is beneficial for the company to open their innovative technology in the new marketplace. Thus it will assist in attracting large number of customers about digital technology. It is also beneficial in attaining long term success and growth by rising productivity and profitability of company.

Risk: It is major element which are present in planning of projects. Since ZOCDOC bringing in innovation ad new ideas which are taking maximum risk. It is not good for the company to accomplish their all projects in successful manner (Dunning, 2013). But t is essential for them to yield such kind of risk, in this manager is capable to attain long term growth and success.

Communication: It is also essential and important part of the project management which is useful for the medical institution. With the help of this project manager provide all necessary information and data to the regular customers who are actually needed. So it is define as project scope which valuable for the enterprise to accomplish their predetermined goals and objectives.

Quality Control: In this business entity give essential facility on an online technology or platform which is important for them to render all services in an accurate manner. ZOCDOC apply some tools of quality control such as ISO 9000. It is one of the main and beneficial for the company to increase their profitability and productivity ration in limited time duration (Corsaro and et. al., 2012.).

P3 Gantt Chart and a Work Break down Structure

Work breakdown structure- This is also known as system engineering, project management , contract breakdown. It divide the work into smaller components. This is hierarchical vector algebra of entire scope work which is carried by a project team to accomplish the project objectives .It is a way to divide large project into smaller parts so that work done faster and more efficiently (Chen, Chiang and Storey, 2012). The goal of Work break-down structure is to make task more controllable. Breaking fallen into littler lump means work can be done at the same time by various group members leading to better productiveness. Project manager usage this approach for changing project executing. This also help in estimating cost,risk and time. This tool is used by the ZOCDOC in order to divide all activities and functions to different departments.

(Source: Work Breakdown Structure, 2018)

Gantt chart- This is given by Henry Gantt. It is written creation of a project program. It is kind of bar chart that show opening and ending time of various components of project which includes resources,tasks and dependencies. Which is widely used in chart management. This chart displace as horizontal bar chart which represent project timeline that include task schedule ,start and end duration and date of each task (Horbach, Rammer and Rennings, 2012). It also show how much time is needed for completion of task. This help in scheduling, managing and monitoring specific tasks .This also aid in detecting bottlenecks and help to identifies tasks that may have been excluded from project. It is important for the ZOCDOC to analysis project duration and activity time to complete all tasks in an appropriate manner.

 

 

Work Break-down structure and Gantt Chart both essential and beneficial tool for the ZOCDOC to maximise their sales and turnover in given time duration. This will also assist to maximise their productivity and profitability level in minimum period (Amit and Zott, 2012). In this business divide their all functions and activities in a proper manner and improve their performance essentially.

Task 2

P4 Carry out research program with aid of qualitative and quantitative research methods

Research is crucial for the all business to analysis needs and wants of the customers related the digital technology. While organising research, investigator play vital role to do their all activities and functions properly. There are two type of research such as primary and secondary but ZOCDOC only apply primary research (Introducing Research Methods, 2017). The reason of applying this methods is to gather relevant and accurate information in less time period.

Primary: Primary information are relevant and accurate for the company to maximise their sales and revenues (Dewan and Ren, 2011). With the use this research, company easily collect all information in a proper manner. Some examples of this research such as interviews, survey, ethnographic and observation methods. It is useful for the firm to increase customers attraction about digitalisation.

Secondary: In this all information are already existing in marketplace. So it is also essential for the organisation to collect appropriate information in proper manner. It is also used by ZOCDOC in order to understand competitor strategy appropriately.

There are another two approach of conducting research which are determined as below:

Qualitative: It is also essential methods which are used by the company in order to analysis important information in an accurate manner (Inauen and Schenker-Wicki, 2011). This approach highly essential to gather relevant data in a systematic manner.

Quantitative: It is the systematic approach which is apply by the all enterprise in order to gather necessary and useful data appropriately. It is the experiments of entire use of stranded format which gives appropriate data about the clients decease, problems and many other.

 

QUESTIONNAIRE

Name:

Age:

Gender:

Q1. Innovative feature and aspects favourable and essential for Company?

a) Yes

b) No

Q2. Different type of advanced technology render them long time period advantages?

a) Yes

b) No

Q3. What type of response will be featured by organization after delivering new improvement?

a) Positive

b) Negative

Q4. Does Company really required to introduce?

a) Yes

b) No

Q5. Does the clients who are applying traditional methods to acquire activated would displace to this innovative aspects of acquiring medical services?

a) Agree

b) Disagree

Q6. Does the organisation has adequate initiatives for delivering in this digital technology ?

a) Yes

b) No

Q7. Will the enterprise be capable to develop maximum number of clients by presenting innovative attribute in business utilization?

a) Yes

b) No

Q8. In which kind of operational system and digitalisation will this be utilized ?

a) Android

b) IOS

c) other web application

d) All of the above

Q9. As per the current environment, which approach should be desirable for doing enterprise operation?

a) Traditional marketing approach

b) Online marketing method

Q10. Any kind of thought for utilizing digital technology accurately?

Task 3

P5 Analysing the research and data by applying appropriate techniques and tools

 

Q1. Is this innovative feature favourable and essential for Company?

Frequency

a) Yes

16

b) No

4

 

Theme 1: Favourability and essential of Innovative feature

Interpretation : From the above mentioned graph that shown the Favourability of innovative features for the business organisation. In this 16 respondents are say yes and 4 are doesn't agree about this concepts.

Q2. Will this type of advanced technology render them long term advantages?

 

Yes

15

No

5

  

Theme 2: Rendering long term welfare

Interpretation : From the above mentioned graph that determine the digitalisation and innovation is one of the main part of the company to achieve long term benefits and advantages in limited time duration. In this 15 respondents are agree regarding this concepts and rest of the population are d not agree about this way.

Q3. What type of response will be featured by organization after delivering new development?

Frequency

a) Positive

18

b) Negative

2

  

Theme 3: Activeness faced by organization

Interpretation : Under this statement, reaction of the company is more important and necessary for the company to attain objectives in allotted time period. In this, digitalisation play important role in identifying the customer response in two ways such as positive and negative. In this 18 respondent reaction are positive and 2 % of population are do not agree about this agreement.

Q4. Does Company really required to innovate?

Frequency

a) Yes

11

b) No

9

 

Theme 4: Necessity to innovate

Interpretation : From the above mentioned graph that shown necessity for the innovation in business operation and activities. It is essential for the company to maximise their sales and revenues in given time period. In this 11% Population are agree regarding the innovation is more essential for the company and rest of the people are not agree about this.

Q5. Does the clients who are applying traditional methods to acquire activated would displace to this innovative aspects of acquiring medical services?

Frequency

a) Agree

10

b) Disagree

10

 

Theme 5: Shift towards approach of treatment

Interpretation : From this graph that determined about the types of two ways such as traditional and modern. In this Modern approach are apply by 10 % of populations and rest of the respondents are use traditional methods. So in this response of the people are equal which is beneficial for them to maximise their sales and turnover in limited time duration.

Q6. Does the organisation has adequate initiatives for delivering in this digital technology?

Frequency

a) Yes

14

b) No

6

 

Theme 6: Accessibility of initiatives to do this modification

Interpretation : From the above mentioned graph that determined about the effective resources are essential and beneficial for the organisation to increase their sales. Company has accurate resources which is beneficial for the digital technology and innovation in the business operation. In this 14 % respondents are say yes and 6 % of population are not agree regarding this way. So it is beneficial for the organisation to maximise the profitability and productivity in certain time duration.

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Q7. Will the enterprise be capable to develop maximum number of clients by presenting innovative feature in business application?

Frequency

a) Yes

18

b) No

2

 

Theme 7: Attracting large number of the customers

Interpretation : From the above mentioned report, that can be determined about digital technology is more essential and significant for the organisation in order to attract large number of the customers towards digitalisation. In this 18 respondents are agree and 2 % of population are disagree regarding this matter.

Q8. In which kind of operational system and digitalisation will this be utilized ?

Frequency

a) Android

3

b) IOS

3

c) other web application

3

d) All of the above

11

 

Theme 8: Kind of operating method

Interpretation :From the above shown graph that determined the types of operating approach which are used by the company in order to increase their turnover. Company use different methods such as Android, IOS, Web application and many other. In this reaction of the respondents are not same. All these techniques are support the business entity to develop innovation and digitalisation which assist in the future development of enterprise.

Q9. As per the modern world, which approach should be desirable for doing business operation?

Frequency

a) Traditional marketing

8

b) Online marketing

12

 

Theme 9: Approach of marketing

Interpretation : From the above mentioned that determined the different approaches of marketing. This are essential and beneficial for the organisation to maximise their sales and profit. There are two methods such as online and traditional marketing which is appropriate for the organisation to increase their growth and success in marketplace. Traditional marketing approach are apply by the 8 % population and 12% respondents are use online marketing. Both are highly beneficial for maximisation of growth and development in marketplace.

P6 Recommendation for implementing the digitalisation

Digitalisation is one of the main and essential tool which is follow by each and every enterprise in order to increase sales and turnover (Bock and et. al., 2012). To implement digital technology in business operation and activities, company should try to plan an effective policy and strategy. So that it assist in the higher growth and success in marketplace. ZOCDOC is a online medical industry that serve different facilities and medicine to the clients who are actually needed. So in this they highly required to establish effective plan and policy which help them to maximise turnover and sales. Along with them, market is dynamic due to changes in customers needs, preference, tastes, variation in technologies and many other differences. So ZOCDOC initiates innovative and creative plans as per the wants and demands of clients. This assist the organisation in enhancing their business process, operation and workers can work with full dedication. So it renders large number of advantages and benefits to the enterprise.

Therefore, ZOCDOC is used cloud computing in an appropriate manner. It is refers as an activity for sharing and storing the information in the computer. In this administration of the business entity can share necessary data from individual network to another network. So hence, it takes minimum time period of top authority in order access useful records and download any kind of document from such digitalisation like cloud (Huizingh, 2011). It is essential and beneficial for the managers to saves times and money. This type of technology support in developing the network in all over the nation. Through this, business can run and operate their business activities, operations and functions in more successfully as well as also increasing the employees skills. Such kind of information and data cannot be stolen which is beneficial for the enterprise in protecting information from other challengers. By exchanging the data or content that assist the business in implementing effective network. So that medical industry can run and operate with success over longer time duration.

Task 4

P7 Reflective report

Research is identify as a complex part where maximum money, efforts and time are highly needed in order to organise effective investigation. In during I have different role and responsibility to recognise basic needs and demands of the customers regarding digitalisation. It is very important for me to successfully measure how many time project will be finished in appropriate way. There are different factors which assist me do analysis proper research such as scheduling, legal, technological and economic. So it is essential and significant for me to take care entire activities and functions to run business operations in an effective manner. During the researching time, I have different duties to understand what type of information are highly needed (Kesharwani and Singh Bisht, 2012). There are different issues and problems which are faced by me in reason when applying personal interviews, questionnaire, survey approach and so on.

In personal interview, peoples are not interested to render the best answer of given questions. So it is essential for the organisation to correct their all projects as per the requirement of customers. Questionnaire approach also develop some issues which is faced by me for example: Educate people who don't understand proper meaning of the question. Thus all issues which are reduce business performance and productivity, in this I will try to manage all activities and functions of company. Further I will provide effective training and development to the employees who are working in the organisation. So that they are learned many more and give their full dedication in easily conducting research.

Conclusion

As per the above mentioned report, it can be concluded that digital technology is beneficial for the organisation to attract large number customers towards digitalisation. There are different techniques which are apply by the organisation to achieve long term goals and objectives. These tools are Work Break-down Structure, Gantt Chart, Project management plan and many other techniques. All these are highly essential and important for the organisation analysis employees performance and productivity in an appropriate manner. Company apply primary and secondary research to collect appropriate information about advanced technology.

References

  • Esigiaghgm, J. and et. al., 2014. Management Foundations and Applications (2nd Asia-1 Pacific Edition). John Wiley & Sons. George, G. and Bock, Ai., 2011.
  • The business model in practice and its implications fo entrepreneurship research. Entrepreneurship theory and practice. 
  • Esigiaghgm, J. and et. al., 2014. Management Foundations and Applications (2nd Asia-1 Pacific Edition). John Wiley & Sons. George, G. and Bock, Ai., 2011. 35(1). pp.83-111
  • . Onetti, A. and et. al., 2012. Internationalization, innovation and entrepreneurship: busines models for new technology-based rums. Journal of Management & Governance.
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