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The actively managing organizational knowledge can bring stimulation change in the culture of organization and fosters innovation by flow of idea sharing. Role of communication is very significant in managing the knowledge and information in the organization. Thus, motivation and communication strategies are very important at the workplace. It is thus imperative to create an environment in the organization which gives an impression of careful business planning, manpower retention and flexibility.
With the help of this business report, the understanding has been developed to assess the need of information and knowledge. This is to create an understanding in the internal and external decision making of an organization (Goldsmith and et.al., 2009). The strategies have been depicted to involve stakeholders in the decision making. The process of communication has been very significantly compared and analyzed in context with the Omega Airlines. This is is a domestic airline which is based on Texas and is known for its obscenity spouting flight crew and foul-mouthed services. With the help of Tesco, an analysis has been made in understanding the system that is related to the information and knowledge needs.
Some major decisions has to be taken for global growth and are of great significance. The given case study depicts the scenario of current trends of market and existing international competition. With the emerging tendency of companies, the emphasis has been made in developing methods to avoid the mis-communication. However, the efforts have been made in understanding the local laws and regulation of governing body. Following are some decisions that are taken into consideration for emerging globally which are as follows:
The need of information and knowledge is required to ensure an effective decision taking for the process of global growth which has been highlighted. In this complex, competitive and dynamic environment,an efficient manager is identified with the best of decision taking skills There are many ways by which an organization can make a good decision (Pynnonen, Hallikas and Savolainen, 2008). Firstly, for a business where decisions are taken in favor of global growth and expansion, company needs to take their competitors in consideration. It is vital because to operate in foreign boundaries, competing against other companies is made to occupy the better place. Secondly, there is need to manage the knowledge and information with the growing and changing business world. Finally, the information about consumers and market is essential to acquire and reap future benefits.
The internal and external sources for gathering information is the most critical aspect for any organization for entering into the global business. The reliability and relevance of information which is collected is equally important.
Internal information can be collected from the daily activities of organization. It is inclusive of data from all departments such as sales, storage, purchase, financial etc (Demiris and et.al., 2008). The organization can make a SWOT analysis to know about the internal strengths, weaknesses, threats and opportunities.
External information can also be evaluated and analyzed with the help of PESTLE analysis, Porter five forces model analysis, market research, competitor analysis etc. The customers, suppliers and society can be taken for effective feedback and recommendations. This is to make the effective improvement which is required in the job process.
With respect to suitability and reliability for global growth, accessing information is very much significant. It is because with the help of collected information, the anticipated profits can be estimated. This gives better entry modes and reliability of inputs for international business growth.
The justification of recommendations for improvement in decision-making process for the global growth is required for future in order to attain the set objectives in efficient manner. However, the evaluation and analysis gives an overview to expand the business in international market as it is significant to laid effective investment decisions (Kotlarsky, Van Fenema and Willcocks, 2008). The investment should be planned with an objective of growth in revenue and manpower decisions. It is recommendable to develop an aim for improving the productivity or efficiency. Moreover, it is suggestible that efficient communication strategy should be used. There should be development in methods and strategies to enhance the structure of organization at global level.
The stakeholders play a significant role in decision-making process in the business. Hence, it is equally important to identify the stakeholders to expand their business at an international level. The personnel which are included in the stakeholders for global market are inclusive of employees, customers, suppliers, owners, creditors, international government etc (Dawes, Cresswell and Pardo, 2009). The roles played by them are used to meet the purpose of organizational growth.
Engagement of employee is significant to encourage the team work and to serve information in the organization. They are the main sources of communication and information in the enterprise. Suppliers are handled with good and open relationship so that strong and sustainable chain for communication flow can be maintained. Society is significant in the communication and information process (Newell and et.al., 2009). They are the one who are the ultimate receivers of what organization is working for. With the help of stakeholder's engagement, decision-making can become rigid and sustainable to serve long term strategy at the global level.
Contacting the identified stakeholders and building business relationship with them is very crucial for every entrepreneur at the global level. With the business responsibility, there is emerging need to take various activities to reflect the engagement of understanding stakeholders.
As for example, in Britain, there is UK Trade and Investment organization which is a body that is responsible for presenting organized forum for the business enterprises. Any firm that expands business in UK can contact with its various stakeholders with the help of this body.
Involving the stakeholders in the decision-making process is significant so as to make the agreement decisions with the help of effective process. Following are the ways by which stakeholders can be involved as follows:
The strategies for improvement in decision-making process for global growth are as follows:
According to the case study, the existing communication process has been identified. Communication process is defined on the basis of organizational structure. It is a process to exchange the information and sharing of messages in an enterprise (Yates and Paquette, 2011). With respect to the given case study, organizational structure at Omega Airlines have been defined. Communication process of this service industry have been defined as follows:
There are different communication process are also available for the Omega Airlines. According to the case study, to send the message to the Ballard, she uses upward communication to report to Vice President, Kent. He, then summons the meeting and called Ballard by using downward communication (Demiris and et.al., 2008). Thus, it has been showed that two mode of communication process have been used at Omega Airlines and are:
Downward Communication which refers to flow of communication from top level to low level. In the given case, the Kent summons Ballard to communicate. However, it was message from Randell which she would have been delivered to Ballard directly. But, the organization did not allow vertical communication.
Upward Communication: Randell had sent message to the Ballard by using written memo. But, when there was no response from his side, she reported top his head, Davis. It shows that upward communication is also used at Omega Airlines.
Apart from these two modes, Diagonal or multi-directional communication can be used (Ramos, Augusto and Shapiro, 2008). This is effective as it leads to foster feedback at all levels. It helps to enhance motivation and involvement of people.
On comparing and acknowledging all the methods of communication process at Omega Airlines, the analysis have been made. On examining the current strategies used at this organization, efforts have been used to implement better ideas. There should implement Organizational Process Development (OPD) (Yates and Paquette, 2011). It is a tool used for knowing number of staff doing appropriate jobs. This is executed to regulate the effective flow of communication in this airline business.
Recently, the communication strategy which is followed has been made to improve the services for delayed departure by Randell. It has been evident from, case study, that Ballard had able to fail from his responsibility and was busy in reporting Randell. Thus, Standard Operating Procedure (SOP) should be used so that employees become aware about new responsibilities. This is significant and shows that every function is integrated and communication is essential throughout. With this two appropriate strategies, SOP and OPD the airlines services can be improved more appropriately with coordinating staffs efforts.
Communication exist due to maker person persuade or take initiative as a part of its working in an organization. The method to foster successful communication is to integrate it with the organizational systems with the support of effective communication planning. Communication planning is the essence of decision making. The objective behind the same is to focus, search opportunities, optimizing situations and monitor efforts (Chipiga and Senokosova, 2009). Omega Airlines has implemented diagonal or multi-directional communication as a process with the use of strategies namely SOP and OPD in its existing system. However, there is need to being some improvements to ensure greater integration of systems for effective communication. Following are the ways to implement integration of systems of communication as follows:
Omega Airlines always consider improvements in its communication strategies. It is a tool to share, transmit and convey ideas to other. Thus, emphasis have been made in using following techniques to improve the communication skills:
Tesco is leading retailer organization of UK and is identified with the effective management of its information and knowledge process management. The main objective of the company is to give importance to its customers need. Hence, process of information has been collected through various methods for better outcome (How Tesco use Information Systems to their advantage. 2013). Tesco collects data to give information thorough Tesco Club and loyalty Program.
Point of sale information system is used for accessing information regarding customers. Further, System life cycle is also used for formatting information and managing business functions. The company make use of software packages such as Eco-software monitoring for data screening.
The process of collection, formatting, storage and dissemination of information and knowledge are improved at Tesco by automation. This is computerized method of working to speed up work performance of the employees (Tesco Information System, 2014). The rationalization method can be used where Tesco align its procedures of operations to develop efficiency and knowledge information systems. Further, the process can be improved by using IT levers, designing the prototype of data used in new process, measuring the current existing processes and paradigm shift. This is a practice which is adopted to transform the old working of the Tesco with the new e-business functions and operations.
The selection of right tool for the process of collection, formatting, storage and dissemination of information and knowledge is essential (Balmforth, 2013). All the three methods namely computerized, rationalization and IT levers mentioned above are relevant in following ways:
Tesco has developed strategies in accessing knowledge and information system. The Information Communication Technology (ICT) helps to improve the access system. The process of storage, retrieval and transmission of data are related to ICT. It also helps to share the knowledge and information with its identified stakeholders.
Further, this retail organization make use of websites, information database, workshops, news letter to access information (The Communication Process & The Elements of Communication, 2012). This is an initiative that helps to give benefits of cost efficiency, develops customer delivery, market growth, stakeholder's solution etc.
The growth of Tesco is reflected from its increase in number of super and hyper markets. The use of Communication strategy and information system helps to accomplish goals and missions of Tesco.
This is a report prepared with an intention to understand the significance of communication management. With the help of given scenario, a learning for emerging and developing in global market have been understood. It has been analyzed that networking is very crucial in developing decision making process in the organization at all levels. With the help of given case study on Omega Airlines, understanding various theories and techniques for present and improved communication strategies have been made. It has been through analysis that helps to develop new communication process for Atlanta Airlines. Lastly, understanding has been ripened to analyze the improved methods in information and knowledge at Tesco.
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