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    Unit 6 Finance in Hospitality Level 5 Bucks university

    Introduction

    In the present era, companies lay high level of emphasis on financial management aspects which in turn contributes in the attainment of organizational goals and objectives. Effective financial management enables a firm to employ funds in productive activities and thereby helps in achieving goals.

    The present report is based on the case scenario of AB which in turn provides deeper an insight about sources that can be used for meeting monetary requirements. Further, report also entails how budgetary control tools assist in making control over expenses. It will also shed light on the financial position and performanceof business unit through ratio analysis.

    Task 1

    A) Identifying sources of funding for business and evaluating methods in generating income

    There are various methods of raising funds which can be used by business in order to achieve benefits in future course of action. The sources of finance are as follows-

    1. Family and Friends-

    It is a source of finance that can be taken from friends and family and as such, business may achieve daily operations quite effectually. It can be raised by organisation because trust prevails and is one of the safest forms for generating finance. The main reason behind this is that business does not have to pledge goods and thus, funds can be easily generated.

    1. Angel investors-

    Angel investors provide funds to organisation which is quite helpful for accomplishing operational activities in an effective way. They provide finance and in return ownership is taken in the business by them. In simpler words, some part of shares is imparted to such investors in relation to amount of loan provided. Thus, ownership is provided with respect to funds initiated to organisation (Jones and et.al., 2016.).

    1. Loans from bank-

    It is another common source of raising finance by taking loans from banks. In addressing this, company has to repay principal amount along with interest accrued on the same. Moreover, solvency position of firm should be high so that it may be able to repay loan without any difficulty and as a result, funds can be effectively utilised.

    1. Retained Earnings-

    Profits are attained by organisation in a particular financial year by accomplishing stated targets in the best possible way. In relation to this, some part of profit is shared among shareholders and remaining part is retained in the business to effectively attain operational tasks. It can be used by firm as it is good source of internal finance for meeting daily activities. Moreover, no liability to repay amount is found as it is generated from internal earnings of business.

    There are various sources of generating income which will be helpful for Astors Belgravia to attain income with much ease. The hotel has exotic food and spacious rooms which attracts most of the customers in effective way. One of the main methods to generate extra income is that consumers may be provided with attractive offers in relation to the food which will be mailed to their respective mail ids. This provides effective sales to business as customers are imparted with new offers and mailing method is cost-effective as well. Thus, prospective customers will be lured towards fresh offers and discounts and as a result, technology has provided new ways to do business and attain sales (Kallmuenzer and Peters, 2018).

    Another method is organising contests which is useful technique to promote products in the best possible manner. By this way, customers are attracted towards business by organising contests, relationship with regular and new consumers may be broaden with much ease. Social media is also important way of promoting organisation and as such, income can be generated in effectual way. Astors Belgravia may be benefited as there are various websites where people are connected to each other and as such, discounts can be offered by hotel on such social media websites and thus, sales will be injected as customers will be lured to buy items quite effectively. Thus, these are some of the methods which could be helpful for t hotel to attain income in effectual manner.

    Task 2

    A) Elements of cost and profit and selling prices for organisation

    There are various types of cost such as material, labour and cost of overheads. In the hotel, these costs play essential role in assessing profit and selling prices in the best possible manner. It can be bifurcated that material cost which remain as a part of food. For instance, ingredients mixed in flour for making food such as bread. Hence, direct cost is incurred in making products. Moreover, materials cost are food, beverages, tobacco and related costs which are included in overall expenditures of material (Kasemsap and et.al., 2018). On the other hand, labour costs are included as well to determine selling prices. Salaries, overtime expenditures and wages are termed as labour expenses. Depreciation, advertisement provided to people is indirect expenses. While, overheads are marketing, maintenance, administration costs incurred.

    In relation to this, total cost arrived by adding material, labour and overheads and as such; it is included in the selling price of item. On the other hand, fixed and variable expenses are provided as well. As the name suggests, fixed expenditures are to be incurred whatever be it sales or production. While, variable expenses are incurred as per level of volume which means that if production will be less, costs will be adjusted in accordance to the production level. Hence, these are included in the selling price of goods. Hence, gross profit can be computed by taking purchase price and total costs. For example, if purchase price = 90, Kitchen percentage = 170, gross profit will be 170 - 90 = 80. The gross profit can be calculated in terms of percentage such as Gross profit * 100 / Kitchen percentage. Therefore, substituting the formula, = 80 * 100 / 170 = 47. Thus, gross profit is 47, cost is 90, then accordingly, selling price can be get = 47 + 90 = 137

    B) Methods of controlling stock and cash and cost and benefit of any two methods in organisation

    There are various important methods of controlling stock which are mentioned above:

    • Economic Order Quantity: It is analysed as standard formula which has used to arrive at a proper balance between too much or very little stock. It is can be quite complex calculation so that it may be find easier for company to utilise the software of stock. The model of EOQ is considered as important for every business and for hospitality industry as well. This method of inventory control helps in the holding and ordering costs which has been analysed as not much quality and not less quantity of inventory. This is also considered as standard formula and it considered as cost effective method as well for ordering quantities of stock. Further, through arriving at EOQ, the major and standard quantities have ordered by the enterprise and such wastage has not been found.
    • Just In Time Approach: It is considered as the management study that aligns various raw material orders from the suppliers directly with schedules of production. Organizations employs this inventory strategy in order to increase efficiency and decrease wastage through receiving products only as they are needed within process of production and thereby reducing the cost of inventory. In this context, this approach will be effectively useful for restaurant because this approach will help in decreasing the wastage and spoilage of resources within organization. Further, the closing stock is required to be analysed by management in order to make products in estimated resources and without any wastage. This aids to accomplish the continuous growing requirement of customers and tends to reduce the unnecessary wastage of important as well as valuable stock.

    In addition to this, there are some important methods of controlling cash that has been found and listed below:

    • Balancing: For controlling the cash, there is major requirement of balancing every business transaction which has been occurred within business. In this context, when the cash will be received by organization, they should provide cash receipts to customers in order to maintain record of sales on daily basis. It helps in removal of issues in calculation of sales turnover and shortage of cash. There should be a perfect balancing of the transaction of cash within registers and software because it helps the restaurant in taking and maintain record of each and every cash receipts along with the cash withdrawal. This method will tend to reduce cost of business enterprise and helps in achievement of high profitability in hospitality sector as compared to competitors.
    • Securing cash: It is considered as most important method that is used for securing the cash which involves installation of cameras in the premises mainly as the cash collection counter so that all transaction would get recorded and manager should review all footage cash counter once within a week. Further, other security systems must be installed within enterprise to control the cash collected from selling of products and services to customers.
    • Routine reconciliation: It is also a method of checking the cash transaction which involves development of reconciliation statement to match actual cash with the expected cash. Effective reconciliation of bank accounts will provide support to restaurant business in effectively controlling the cash. This will tend to provide clarification to the restaurant and no discrepancies have been happened.

    However, through approach management of restaurant will be able to management their stock and achieve high profitability through maximization of cost. These methods will provide support in increasing business opportunities at workplace. Further, it can be said that effective management of hotel will tend to raise the business operations of enterprise in hospitality sector. High financial capabilities will also provide support to the organization in management of business activities.

    More Resources:

    Task 3

    A) Trial balance and assessing source and evaluating business accounts

    Particulars

    Debit

    Credit

    Capital

     

    104

    Cost of distribution

       

    Administration costs

       

    Bank Balance

    50

     

    Cash and Cash Equivalent (CCE)

    4

     

    Bank Borrowings

     

    50

    Furniture and Fixtures

    150

     

    Accumulated Depreciation on Furniture and Fixtures

     

    45

    Receivables

    10

     

    Payables

     

    15

     

    214

    214

    The trial balance is one of the important statements which are prepared to effectively carry out differences if any observed in books of prime entry or ledger accounts. In simpler words, arithmetical accuracy can be judged with the help of preparation of trial balance. Ledger accounts are termed as impersonal accounts. The structure of trial balance can be evaluated of Astors Belgravia listed in the above trial balance.

    • Current assets are Bank balance, CCE and receivables
    • Fixed assets are Furniture and Fixtures and accumulated depreciation on the same
    • Non-current liabilities is Bank borrowings highlighted in trial balance
    • Current liabilities are Capital and payables

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    Balance sheet till 31st December 2017

    Amount

    Current Assets

     

    Deposit In Banks

    19000

    Cash In Hand

    20000

    Receivables

    34000

    Total Current Assets (CA)

    73000

    Furniture And Fixtures

    18800

    Buildings

    294500

    Fleet Of Vehicles

    35880

    Tax

    5000

    Total Assets

    427180

    Liabilities And Shareholders' Equity

     

    Liabilities

     

    Current Liabilities (CL)

     

    Payables

    8300

    Wages To Be Paid

    35000

    Interest Payables

    4500

    Total Liabilities

    47800

    Shareholders' Equity

     

    Capital

    331580

    Total Liabilities And Shareholders' Equity

    427180

    The balance sheet is prepared of the hotel for the period of 31st December 2017 and it shows the assets and liabilities in the best possible manner.

    B) Purpose and process of budgetary control and analysing budget variances

    The main objective behind control over budget is to ensure planning of effective ways in which budgeted output will be effectively measured from actual output.

    From the above extent, it has been analysed that the restaurant will be able to manage wastage up to great extent and will result in maximization of higher profits from t business with ease. In addition to this, the cost of capital has been identified as effectively and this will lead to rise in profitability of business enterprise with ease (Jones, Hillier and Comfort, 2016).

    Moreover, the capital cost can be forecasted in an easiest way through budgetary control. Further, this will help an enterprise to be effective and appropriate in possible ways. The main objective of budgetary control has been that if there is presence of important deviations among the actual and the budgeted output. This will aid the management of restaurant in corrective actions in order to eradicate such as important deviations that hinders the business performance (Dopson and Hayes, 2016).

    Process of budgetary control is also mentioned which is utilized by organization to control the financial resources such as:

    Establishment of plan and target performance: In this stage, plan must be created by organisation to control the financial resources which specified clear expenses that needs to be incurred by organisation on activities.

    Recording actual performance: At this stage, managers of analyse the actual expenses which is incurred on performing the activities.

    Comparison: In this stage, Actual financial performance will be compared with the estimated or target performance of organisation.

    Measurement: It is also important stage at which different between the standard and actual budget have been calculated and reason for completion of those variances have been analysed. This will provide support to organisation in identification of ways through which estimated objectives have been achieved.

    Implementation: After identification effective measures, managers needs to implement them remove those difference in order to estimated objectives. All activities must be accomplished within a specified budget in order to resolve issues.

    Below give is the process of budgetary control that needs to be utilised by managers to accomplished business objectives.

    Budget Committee: This has been made by organization for execution and development of budget. This important budget has been prepared after referring the departmental heads. Collective decision would be made by organization for its sales (Dopson and Hayes, 2016).

    Budget Centres: these are also considered as different departments which the budget for the appropriate period has been effectively prepared. This centre has been considered as vital for an organization to perform effectively. This will provide support within allocation of budget for controlling cost. It is necessary as it controls cost. The allocation of funds to each department is done with ease.

    Manual of Budget: it is related with roles and responsibilities of various important personnel executive. The has been appointed by managers in order to make changes within the budget which has been prepared to specify the relationship between

    Officer: This is generally done by him in accordance with the demand of situation. Deviations are analysed and corrective actions are being taken. The budget is prepared for hotel and variances analysis can be applied by using such technique in effective way.

    Particulars

    Budgeted Figures

    Actual Figures

    Customers in the hotel

    20000

    15000

     

    £0.00

    £0.00

    Sales revenue

    2000

    1700

    Cost of Goods Sold

    1500

    1390

    Gross profit

    500

    310

    Administrative costs

    200

    210

    Selling and distribution expenses

    150

    90

    The variances can be calculated from the above listed budgeted and actual figures and taking each and every element. Variances are computed below-

    1. Sales revenue variance = Budgeted value – Actual value

    = 2000 – 1700

    = 300

    1. Cost of Goods Sold = Actual sales value – Budgeted sales value

    = 1390 - 1500

    = -110

    1. Gross profit = Actual value - Budgeted value

    = 310 - 500

    = -190

    1. Administrative costs = Actual costs - Budgeted costs

    = 210 – 200

    = 10

    1. Selling and distribution costs = Actual costs - Budgeted costs

    = 90 – 150

    = -60

    It is recommended to the management of hotel that it needs to initiate control upon expenditures in order to earn good quantum of revenue. This is evident from the fact that selling and distribution expenses have increased up to a high extent. Cost of Goods Sold also needs to control so that profits may be maximised quite effectively.

    Task 4

    A) Calculation of financial ratios for the firm

    Particulars

    Formula

    2017

    Gross profit ratio

    Gross profit / revenue * 100

    73.08%

    Operating profit ratio

    Operating profit / revenue * 100

    50.00%

    Current ratio

    Current assets / Current Liabilities

    7.6 : 1

    Average receivables period

    Ending receivables / Cost of Goods Sold / Number of days

    21.06 days

    Average payables period

    Ending payables/ Cost of goods sold / Number of days

    10.53 days

    Debt Equity ratio

    Firm's debt / Stockholders' Equity

    0.20%

    B) Recommendations to perform in future

    It can be interpreted from above ratios that Astors Bulgravia needs to improve upon debt equity ratio as it should be increased up to 0.40 % which is suggested by market experts and needs to maximise as there should be perfect mix of debt and equity so that firm may be able to finance its activities by utilising debt and equity in optimum manner. On the other hand, company should improve upon current ratio as it is 7.6: 1 which more than ideal ratio of 2: 1. This shows that business is not effectively using its current assets to carry operational activities (Avilova, Ermakov and Gozalova, 2014). It is recommended to utilise current assets for carrying daily tasks. Apart from ratios, it is recommended that hotel should implement well-mannered strategies so that profitability aspect of company may be enhanced in a better way. Furthermore, it should use social media tool to establish relationship with customers by offering discounts.

    Task 5

    A) Categorising costs as variable, fixed and semi-variable of firm

    Number Of Beds In Hotel

    600

    Selling price

    £40 per person

    Cost of wages

    £400.00

    Other costs

    £40.00

    Salaries

    £80.00

    Rent for the hotel

    £1,000.00

    Electricity bill

    £500.00

    Telephone expenses

    £1,000.00

    The various costs can be bifurcated on the basis of above statement.

    Fixed costs – Rent for the hotel

    Variable costs - Cost of wages, other costs, selling price of bed per person, salaries

    Semi-variable costs - Electricity bill and Telephone expenses

    B) Calculation of per product contributions and relationship between Cost Profit and Volume

    Marginal Costing

     

    Sales

    24000

    Less: Variable Costs

     

    Cost Of Wages

    400

    Cost Of Printing

    40

    Salaries

    80

     

    520

    Less Semi Variable Costs

     

    Electricity Bill

    500

    Telephone Expenses

    1000

    Contribution

    1500

    Less Fixed Costs

     

    Rent For The Hotel

    1000

    Net Profit

    500


    In relationship of cost profit and volume, P/V ratio can be calculated below-

    P/V ratio = Contribution / Sales

    = 1500 / 24000

    = 0.06 %

    C) Use and significance of Break-Even analysis for decision making

    The break-even analysis is not used that shows the point at which neither loss nor profit is attained by company. This implies that if firm sales go below break-even point, then losses will incur and it is required those sales should not go below such point. It can be assessed from the break-even chart which shows break-even point is attained at 2500 activity level and cost is 50. Thus, at this point neither profit is garnered nor loss is incurred (Claveria, Monte and Torra, 2015).

    There is immense significance of break-even analysis in taking short-term decisions (Aisha. 2018 ). One of the main reasons is that cost-volume and profit is studied in depth at levels of output. Strategies can be implemented to reduce cost and attain more production, thereby, garnering more profits quite effectually. Profits may be easily planned with the help of break-even analysis and thus, organisation is benefited by relying on such analysis to take short-term decisions.

    Conclusion

    By summing up this report, it has been concluded that bank loans andpersonal savings are the most effectual sources which helps in getting funds. Further, it has been articulated that budgetary control tools are highly prominent in identifyingdeviations and taking corrective actions within suitable time frame. When the cash will be received by organization, they should provide cash receipts to customers in order to maintain record of sales on daily basis. It helps in removal of issues in calculation of sales turnover and shortage of cash.

    References

    • Jones, P. and et.al., 2016. Sustainability in the hospitality industry: some personal reflections on corporate challenges and research agendas.International Journal of Contemporary Hospitality Management,28(1), pp.36-67.
    • Kallmuenzer, A. and Peters, M., 2018. Innovativeness and control mechanisms in tourism and hospitality family firms: A comparative study.International Journal of Hospitality Management,70, pp.66-74.
    • Kasemsap, K. and et.al, 2018. Facilitating customer relationship management in modern business. InEncyclopedia of Information Science and Technology, Fourth Edition(pp. 1594-1604). IGI Global.
    • Avilova, N. L., Ermakov, A. S. and Gozalova, M. R., 2014. An analysis of the international customer attraction experience in the hospitality industry.World Applied Sciences Journal,30(MCTT)), pp.84-86.
    • Claveria, O., Monte, E. and Torra, S., 2015. A new forecasting approach for the hospitality industry.International Journal of Contemporary Hospitality Management,27(7), pp.1520-1538.

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