Introduction to Future Market Perspective
Travel and tourism sector plays an important role in the growth of the economy. Is is essential for the activities of the business in order to contribute high share in GDP and it also helps in the development of the nation. In this report, the selected service is holiday packages which is comprised the accommodation and transport which is sold together by a vendor which is known as tour operator. It also includes the services of airlines that is provided to the customers by the travel agents. The report also covers the future and culture of this product in near future. In order to evaluate the customers for this product and area for the expansion of the product in the country. Moreover, the growth of the brand at the starting time of the business. Thus, the new product has been launched in the market with the unique strategy. It also covers the different marketing strategies in order to attract large number of customer in context of new product. There are many sources used for the growth of the new product such as social media, different websites, promotional activities and other aspect by which the customers get attracted and so that it increases the customer base and hence the customers get attracted towards the product which is beneficial for the development of the product in the market.
History of Holiday Package
Holiday package is organised by the tour operators which was first arranged by Thomas Cook as they undertaken world wide tours as it accompanies two parties exploring Belgium, France and Germany. After some time they launched circular note of the travellers cheque and it becomes state-owned as a part of the British railways. They also launches the the trips and which includes flights also. They found new route in order to create awareness of tourism in the mind of people. They created 31 millions of passengers across the networks in 2005 from 2 million in 1995. Day by day there is increase in the value of the holiday packages as it also gives financial security to the customers. By 2012, they announces the increased profit and the resurgence of the holiday package after the change in its business strategy. Further, there is increase in the different kinds of facilities which are provided to the travellers which have been modified and as they manage the terms as per the requirement of the customers. Thus, the history of package holiday created a good mind set for the customers as they get attracted towards its help in order to introduce a new product or services in t