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Chapter 1: Introduction
1.1 Over view of the Research
The present research project is going to be described importance of digital tools and techniques for small business organisations. The main motive of every small business association is to obtain maximum competitive advantage through expand market area and functionality (Loebbecke and Picot, 2015). The research project is a brief study of importance of digitalisation by having specific objectives which are able to justify the overall problem. Along with this, literature review will be done in order to get opinions or viewpoints of different authors on area of study and determine appropriate solutions for the same. To conduct this research in an effective manner, there will be used qualitative research for getting appropriate or relevant data. In present scenario, small businesses are concerned to explore their working activities so as to create developing market occurrence. Sterling Telecom Ltd is one a small business organisations which offers voice and data services in local areas of UK. Other services may include, phone, Internet, television, and networking for businesses and homes. The pricing points for the different services vary widely and may be different for residences and businesses. The prime objective of Sterling Telecom Ltd., is to expand their business activities in different geographical areas through introducing new and innovative products at market place.
1.2 Significance of the study
The given investigation report is depend on the impact of digital tools and technologies on developing firms productivity or performance. Every business firms is centred on picking out new and innovative tools and methods in respect to attaining high market position. Digital technologies are very much effective in enhancing firms performance through applying appropriate tools and methods at right place (Tarutė and Gatautis, 2014). Small as well as big organisations are classified among various departments in order to establishing perfect coordination of work so that desired goals and objectives can be achieved in effective manner (Banai and Tulimieri, 2013). Major outcome of this research is to evaluate the effectiveness of new technologies through identifying various tools and techniques that are suitable for particular business firm.
Along with this, idea of digitalisation is to provide more and more benefits to workers in form of less work as new technologies allows people to work on computer. In this over dynamic environment, small businesses are tend to acquire innovative working procedures so as to do all tasks and activities in a systematic manner (Rayna and Striukova, 2014). Therefore, it can be said that technology is growing fast and becoming essential for all business organisations. In this manner, to be stay afloat at marketplace, small businesses have to become tech-savvy and hire staff that is well aware of the digital world.
1.3 Research Aim
The most common aim of every research is to create testable as well as measurable data by adding certain accumulation of human knowledge. So that research aims should be formulated in an appropriate manner as it is one of the most essential aspect of thesis. Thus, formulation of research aim is one of the imperative part of which involves in depth interviews (Lee and Olson, 2016). The aim of this research project is, “To ascertain the impact of digital technologies which supports growth and innovation in small business organisation”. A case study on Sterling Telecom Ltd.
1.4 Research Objectives
Research objectives divides research aim into various parts and evaluate each part separately. They are needed to be based upon SMART objectives whereas abbreviation stands of specific, measurable, achievable, realistic and timely. Basically, research objectives are used to determine scope, depth and whole directions of research project (Bhimani and Willcocks, 2014).
Some problem solving objectives are described as under:
- To identify the impact of digital technologies on working activities and processes
- To evaluate the significance of innovation in Sterling Telecom Ltd.
- To ascertain the role of digital technology in raising performance level and production of the company.
- Recommend various elements through which Sterling Telecom can gain competitive advantage.
1.5 Research Questions
In the section, research questions are prepared by considering research objectives, it supports to ascertain all elements which are required to conduct or organise work in a systematic manner. Some essential questions are described