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Introduction to Product Portfolio Management
A product portfolio consists of goods and services company have for their offerings. They consists the coverall collection of goods and services. It consists different varieties of products and services offerings. It mainly emphasis on different types of goods sold by any company to their customers.
Mark and Spencer is an multinational company established in the British(Eggers,2012.)They deals in the various products offerings mainly in clothes selling,luxury goods ,home products and the food items and also manages to deal with the branded clothes.
The report basically consists the product portfolio and the Mark and Spencer products offerings an focuses on the models and theories based on the portfolio.
Concept of Product Portfolio Management
Product portfolio consists of the combination of two or more products togetherly. It emphasis on the different products line offerings. Product portfolio management is considered as an authentic management process performed by the manager of an company. It leads to emphasis on framing of strategies and adaptation of the methods and implementation of the technologies which leads to innovation in the existing and the corer products. It consists the various different product lines and the variant services offered by a company to their consumers.
Management is required on the all levels for managing the product portfolio. Managers are required at an individual level for managing the products they are required for managing the different products line and for the top level management which are considers as the working factors and manages the portfolio completely. As the organisation comprises of different departments and aims only with the one target of efficiency in their organisation as same the product portfolio is aims at utilisation of their each and every product effectively and aims at utilisation of their products at an maximisation level.
Product portfolio analysis helps in finding the companies growth rate, profitability state and the income level. It sates the expansion level of the products and helps in the identification of the declined products which leads to introducing of the new products. The established companies deals with the huge range of product portfolio offers variety of products for there customers and have great expansion in their businesses and leads to the diversification in different range of products.
They offers their products ranges in the different cites and countries for the supplying of the goods to their customers in the different states and reaches(Klingebiel, and Rammer, 2014.).Proctor and gambler is an example of the mature firm with the different diversification of the products and offers more than 65 products for their customers. The firms which are smaller in size and having the small scale of portfolio range are leads to offering of products in small varieties leads to focus more on their main products for the operations and aims for their business growth by leading to more growth of their products in the markets. They leads to gaining profits against their service offerings.
The Apple company deals with the with the different electronic products. They deals in different electronic instruments mainly as iPhones, laptops,iPads and many more products they offer to their