Research Aim & Management Plan for Travelodge

Activity 1

1.1 Project Title

Effective talent management strategies in a selected travel and tourism organization.

Travelodge is private firm that operating in hospitality sector in United Kingdom, Spain and Ireland. It is one of the largest independent hotel with more than 570 hotels across United Kingdom. The main reason behind selecting Travelodge hotel is to determine the talent management strategies of this hotel and in what way it contribute towards tourism sector. The ambitious growth of Travelodge needs continuous hiring of the new team members when dealing with the labour shortages and challenges related to candidate attraction.

1.2 Project aims and objectives

Research aim:

To determine effective talent management strategies for maintaining efficiency of overall travel and tourism organization.” A study on Travelodge.

Research objectives:

• To evaluate the influence of effective talent management strategies within the company.
• To determine the appropriate talent management strategies for enhancing employees productivity.
• To identify the challenges which faced by Travelodge while managing talent within their functional activities.

Research Questions:

• What is the influence of effective talent management strategies within the company?
• What are the appropriate talent management strategies for enhancing employees productivity?
• What are the challenges faced by Travelodge while managing talent within their functional activities?

1.3 Project Management Plan

PMP is consider as an effective representation that utilized to provide guide to project manager in executing as well as controlling entire activities. Mainly, it also define a comprehensive baseline that includes how project activities can be done, who will be includes, what time it take, what resources will be required and many more (Mackey and Gass, 2015). All these are help in accomplishing whole research in effective manner  to attain best possible outcomes. It includes various elements which help manager in developing a successful project:  

• Scope: The overall scope of this project is wider as it provide vast information to the project manager towards the talent management and its effectiveness for organizational efficiency level. By this, Travelodge can easily improve their skilled and talented workforce. In context of researcher, this project provide the scope to undertake future research on the basis of similar theme. Through which they can easily analyse the accurate outcomes within the project.
• Risk: In context of company, major risk that faced by firm is lack of collaboration among workers, lack of communication that put negative impact on the efficiency level of organization. Whereas, project manager face issue related to allocating the required resources among the team members. Other than this, Travelodge company can face the risk related to technology, money and human resources. In order to overcome from the risk, company will require to implement the advanced technology, develop money management plan and also hire the talented staff which can able to perform the project activities in a better manner.
• Time: In PMP, it is crucial for researcher to clearly define the time scale in which project activities will be conducted. Through this, project manager complete the project and at the same time also improve its efficiency level. For completing project activities, manager required around one month.  
• Cost: It is crucial element in which investigator needs to maintain its overall quality and cost as well to successfully done the whole project (McCusker and Gunaydin, 2015). For undertaking this project, manager required approx £ 3000.
• Quality: It is significant aspect of project management in which research worker is responsible for undertaking entire activities in reliable and authentic way. By this, investigator make understandable figures that support in attaining positive and reliable outcomes (Mackenzie and et. al., 2012). In this regards, manager of company is responsible for offering best quality products to its customers in order to maintain positive relation with them. This will directly contributes in improving the chances of attaining reliable outcomes.
• Resources: This factor of PMP is crucial as it assist in completing the research in more successful manner. For undertaking project activities, it is important for manager to manage proper resources like advanced technology, human resource, finance, technical knowledge, internet connection etc.

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1.4 Work Break Down Structure

WBS is consider as an effective activity that help in completing entire project activities in well organised way. In this, it divided into small subdivision that will be effective in completing research in most effective manner. By this, entire task can be done appropriately and more successful way through which, researcher may reduce the possibilities or arising risk and conflicts within the project. In this regards, when project activities is more complex then by using work breakdown structure project manager can easily communicate and operate them properly (Miller and et. al ., 2012). It may support in completing each and every project activities in systematic way and along with more quality.

 (Source: Work break down structure)

Gantt chart - It also play a crucial role in managing project task activities in allotted time frame. It includes various activities like introduction, identifying aims and objectives, literature review and many more along with stipulated time duration.  Mainly, It represent in pictorial format wherein all the activities communicate in vertically form along with horizontally time frame. With the assistance of this, whole project done in systematic manner and specified time duration that may increase project reliability and make it more authentic. 

1.5 Methods of Material Resourcing

For completing whole research project, there are two type of techniques i.e. qualitative and quantitative. These technique or method can help investigator in collecting applicable data and information about the research theme and area.  In this regards, qualitative methods will be used in this project as it is more effective that help in executing investigation in more organized way. Furthermore, it is also based on the human behaviour in which, researcher gather information on the basis of human prospectives (Quinlan  and et.al ., 2019). So it will improve the reliability of entire research activities. By this, positive and more realistic data can be easily gathers that support in taking best decision.

Activity 2

2.1 Secondary Research

This section also show a important role in whole research because it includes secondary information that is collected with the use of internet sources (Riedl, Davis and Hevner, 2014). With the help of this, people can easily understand about what is talent management strategies and its contact on overall performance of organization and its workforce.

Influence of effective talent management strategies within the company

Talent management strategy is related to action plan that generally optimise the performance level of employees. It is related to optimizing the performance in wider sense. Talent management has become important to growth of business along with the economic progress that forcing company to be re- examine go they attract, sustain and engage the staff members. Management of talent is crucial for every business because it support in improving the productivity of manpower. Skilled and talented employees play a crucial role in performing predetermined goals and targets in effective manner. An befitting management of talent strategies is put optimistic effect on the company and its workers performance as well. With the assistance of this, firm also implement a flexible working environment In addition of this, when company implement talent management strategies within their functional activities then it change the entire process and culture (Khilji, Tarique and Schuler, 2015). In this, company get positive impact on employee behaviour and their performance as well. By this, company can meet all the needs that support in reaching their targets in stipulated time frame. Along with this, it also help in establishing positive relation with customers and employees as well. As it retain them for longer period of time.

Challenges which faced by Travelodge while managing talent within their functional activities        

It is significant activity for organisation to manage their talent more effectively so that they can attain their predetermined goals and objectives. In this regards, it is not easy to implement strategies of talent management as it create issue or challenges in front of organisation that put negative effect on the performance of employees. In this regards, there are some challenges that faced by company in managing their talent:

• Increase employee turnover: At the time of managing talent it is major issue that faced by firm that put negative impact on the employees performance. If company fail in managing talent at working area then firm can not able to retain them for longer period of time (Noe and et. al, 2017). Thus, it is essential for Travelodge to give amended training and development programs to workers that retain them for longer period of time. 

• Higher total compensation demands: The staff members feel pressurised to give the better  for themselves. They feel that they did not get the fair compensation then they would not hesitate to be speak up regarding condition. In context to this, staff members stated that the pay is more contribution factor to overall satisfaction of job. It develops complex situation for human resource manager in Travelodge because their main job is to satisfied the employees and sustain them for long time period.

2.2 Primary Empirical Research

Primary sources and information is gather by communicating with individual in order to analyse their opinion about the specified topic. In this regards, primary methods is one of the effective in which researcher gather data by developing an questionnaire as it will take more time but at the same time it provide reliable and relevant information (Kumar, 2019). By using this, investigator can easily draw a valid judgement. For undertaking this investigation, information will be collected through manager of Travelodge group by using random sampling technique. Furthermore, 40 respondents will be selected that provide specific information related to the research project.

 

2.3 Validity and reliability of Research Methods

In undertaking research, both validity and reliability are consider as an important aspect as it help investigator in collecting proper information towards the talent management strategies and its impact on the company performance. In this, questionnaire is prepared that help in gathering primary information. As selected respondents have enough knowledge and information towards the project theme as it is more reliable and valid as well (Green, Camilli and Elmore,  2012). With the help of this, researcher easily understand about the talent-management-strategies and its actual impact on the business organisation and employees productivity also.

 

Activity 3

3.1 Analyse research data using appropriate tools and techniques

It is one of the important section of undertaking research as it also provide assistance to investigator in presenting data in more detailed and systematic manner. In addition to this, Ms-Excel is also used by investigator as it is a software through which investigator make number of graphs as per the questions asked from selected respondents. With the help of this tool, researcher easily present quantitative data in limited period of time. Furthermore, frequency distribution analysis technique is also consider as an effective tool that used by investigator to analyse quantitative data in which researcher develop a frequency table that includes opinion of chosen respondents to present the data in an appropriate manner.

            Frequency distribution table

Question 1: Knowledge about Talent management.

Interpretation: Talent management is refers to the effective process that used to determine the vacant position within the company and also hire the right person for the suitable place. It also help in providing as well as developing better skills and knowledge by train them. This will help in rising the performance level of the workers and make them more cultivable. In this regards, 30 out of 40 people are aware about talent management as it support business organisation to improve their value and make them able to reach their set objectives in specify time frame. furthermore, 10 people are not aware or active towards the talent management.

Question 2: Talent management strategies is important for company in improving their overall efficiency level.

REFERENCES 

• Collings, D.G., Scullion, H. and Vaiman, V., 2015. Talent management: Progress and prospects.
• Khilji, S.E., Tarique, I. and Schuler, R.S., 2015. Incorporating the macro view in global talent management. Human Resource Management Review. 25(3). pp.236-248.
• Noe, R. A. and et. al, 2017. Human resource management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
• Khilji, S. E. and Schuler, R. S., 2017. Talent management in the global context. The Oxford Handbook of Talent Management, p.399.
• Green, J. L., Camilli, G. and Elmore, P. B. eds., 2012. Handbook of complementary methods in education research. Routledge.
• Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications Limited.
• Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design. Routledge.
• McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed methods and choice based on the research. Perfusion.  30(7).  pp.537-542.
• Miller, T.,and et. al ., 2012. Ethics in qualitative research. Sage.
• Quinlan, C. and et.al ., 2019. Business research methods. South Western Cengage.