Part 1 Written Assignment: 50%- project proposal (based on a case study) In this research proposal of not more than 3000 words and these will be based on a live business issue (case study, provided- see appendix 3). This broad outline must include project aim & objectives, rationale for the ...

Learning Outcomes LO1:  Determine the role of marketing and how it interrelates with other functional units of an organisation. LO2:  Differentiate the ways in which organisations use marketing mix elements (7Ps) to achieve overall objectives of business. LO3:   Create and analyse a basic ...

Learning Outcomes LO1 Evaluate the role of marketing and how it relates with other units of an organisation. Analyse  marketing function Use examples relating to your chosen organisation explain the roles and responsibilities of the marketing function Include  examples Evaluate how the ...

Learning outcomes LO1 Discuss the role of marketing and identify how marketing is related to the other departments of an business organisation Identify what  marketing function Explain the roles and responsibilities of a marketing function and use the various example in context of chosen ...