INTRODUCTION The term digitalisation is increasing at fast pace in today's scenario and people are also interest to adapt it. A lots of changes has been made through digitalisation and world wide web; firms are able to effectively communicate their products to customers by using various channels....

INTRODUCTION Marketing is an essential thing of business to improve the sales that is fruitful for the profit. There are some fundamentals principles of marketing which will be underpin in the report along with the communication in digital world cause the digitization is one of the most important...

Introduction The advance of information technology and the digitisation of the information have revolutionised many sectors of work. ASDA is not any different from this trend. The use of digital information using the internet has vastly contributed to the development of any business. The...

Introduction Marketing is essential part of business, that supports firms in expanding firm and attracting more consumers towards the brand. Technological advancement has helped the entities in market their products and services through electronic medium. Facebook, Twitter etc. are various...

Introduction E-marketing is defined as an activity of utilising the web-based channels for promoting goods or services, communicating business objectives to customers and generating brand awareness in the market. Methods used in E-marketing are search engine, social media optimisation, displayed...

Chapter 1: Introduction Title The impact of digital marketing tactics in enhancing customer attraction and retention towards organisation; A study on Morrisons. 1.1 Project Introduction Digital technologies greatly influences the business operations of today's organisation. These technologies...