Introduction The advance of information technology and the digitisation of the information have revolutionised many sectors of work. ASDA is not any different from this trend. The use of digital information using the internet has vastly contributed to the development of any business. The...

Introduction Marketing is essential part of business, that supports firms in expanding firm and attracting more consumers towards the brand. Technological advancement has helped the entities in market their products and services through electronic medium. Facebook, Twitter etc. are various...

Introduction E-marketing is defined as an activity of utilising the web-based channels for promoting goods or services, communicating business objectives to customers and generating brand awareness in the market. Methods used in E-marketing are search engine, social media optimisation, displayed...

Chapter 1: Introduction Title The impact of digital marketing tactics in enhancing customer attraction and retention towards organisation; A study on Morrisons. 1.1 Project Introduction Digital technologies greatly influences the business operations of today's organisation. These technologies...

Introduction Digital Marketing refers to all those marketing efforts that effectively use various digital channels to attract, retain and connect with organisations' current and potential customers. In such internet-driven business environment, it is essential that companies develop effective...

Introduction Of investigate the extent to which people make use of mobile security measures  The social networking site is a digital platform that is most commonly used for the purpose of sharing messages and making relations with different people. The relations are made on the basis of...