Introduction Brand administration is the effective merchandising techniques which is mainly utilised for examining their actual position, target customised, point of views and image of brand, etc. with the help of this, an organisation required to manage and maintain good image among customers as...

Introduction Retail fashion industry is well grooming enterprise in present environment. In order to make it well and effective it is essential to understand the customer in market. In order to make it well known in market it is important to interpret the need and demand of current customers....