Impact Of Digital Technology On Apple

University: UKCBC COLLEGE

  • Unit No: 11
  • Level: Post Graduate/University
  • Pages 12 / Words 3000
  • Paper Type: Assignment
  • Course Code: Hi6008
  • Downloads: 0
Organization Selected : Apple

Introduction

Technology has become integral part of every business enterprise especially for he enterprises that operate on an international level. Information technology (IT) play a major role and provide a great support to management to handle business activities (Mouza and et. al., 2014). In order to implement digital technology several benefits communicate in better way with customers, suppliers and employees. For satisfy the needs of those people, research has been carried to identify and better understand the needs of customers. Technology support in order to store large number of data to take right decision about business activities. Further, various companies use technology to develop and maintain good relationship with customers. One of the major benefit of technology is that it encourage innovation and at the same time ensure its implementation in an effective manner. Overall effective use of technology smooths business process which help in attain desired outcome. Further this help in serve customers in an effective way and retain them for a long time period. Effective implementation of information technology decrease the cost of business activity and affect every employee working at various level of firm. Information technology help ensure transfer of information and increase effective of communication process. Information technology is very essential for enhance operational efficiency.

Aim and objectives

"To analyses the Impact of digital technology in the work place setting" A case study on Apple.

Objectives of research

Research objectives are known as the outcomes for which an investigator use various tools and methods. Major objectives of this research are as follows:

  • To determine the benefits of implementing digital technologies at work place
  • To explore significant outcomes of digital technology in business environment
  • To measure the impact of digital technologies on organizational performance of Apple

Literature review

In today's business environment, digital technology consist important functioning for business as this provide competitive advantage to firm and impact on productivity of organisation. It is very essential for organisation to first understand the major determinants IT.

Bartram, El-Bizri and Gittens (2016), said that implementation of technology at workplace speeds up the business activity and save lot of time of companies. Technology provide both short and long term benefits to organisation. Adoption of IT is known as one of the crucial decision for productivity, competitive and growth of an enterprise in today's competitive business environment. Technology has changed the world totally and without it the world would be different. This is used in business to execute commercial activities in an effective manner. This support enterprises with expansion to accomplish business objectives which increase profits of firm. One of the important feature regarding business technology make the process of distribution more fast and provide various other benefits to entity. Technology is used to maintain an optimum level of inventory which decrease cost of business. Communication, customer relationship management, inventory management band management information system are the major areas in which technology help.

Communication play a significant role in develop and maintain good relationship with suppliers, employees and customers and technology is use by business firms to communicate with these individuals with help of e-mail, video chatting and various social network channels. For survive in business environment for a long time period, it is very important firms to increase stock level in positive way and meet with customers demand. Technology support the system known as to increase effective results, with advance system which help enterprises in identify the right time to order new inventory for meet customer's demand. Information is known as one of the most valuable source of an enterprise to increase effective results and take right decision. All this help in maximise return on investment.

As per the point of view of Colbert Yee and George (2016), today various firms use IT for deliver best results and maintain relationship with customers which help to perform long term relationship. Store huge amount of information and effective communication are the major advantages of information technology. Technology is use by large number of enterprises with the single aim to achieve growth. Effective use of technology increase profits and enhance productivity of company.

Evangelista, Guerrieri and Meliciani (2014), concluded that technology refers to the use of various tools that assist to collect and develop appropriate information. Anything which considered to develop digital technology implemented with software, hardware, internet and individuals that are involved in order to use of technology is all come under this concept. Today almost every enterprise has maintain a separate department for maintain networks, computers, and technical parts of business such as collect information, store data, transfer the data and use the same for take business decision. Technology support firm in manufacture and offer better products to customers as per their specific needs and requirements which results in customer satisfaction.

As per the point views of Kowalski and et. al., (2014), Information technology encourage innovation at workplace which ensure its success and growth. Implement innovation with help of information technology is known as the simple formula for success of any kind of business. IT fosters the process of business innovation. Growth of success of every enterprise depend on some specific factors. Carry out analysis and select appropriate technology for carry out business process is known as one of the major factors. Important feature of digital technology is to gather more and relevant information towards business aim. Business firms also used it to examine relevant information for achieve set goals and objectives. Further this provide various tools for solve complex problems which ensure long term sustainability of firm. Recently, digital marketing considered important role as a tool for carry out promotion of firm's products and services at global level. Further, cloud computing help in transfer huge amount of data form one place to another which support firm in collect relevant information for take better business decision.

Lamberton and Stephen (2016), said that most of the important consideration is also expanded that increases significant results of every enterprise as through this firm communicate with its target audience to target them and accomplish results with standard products and services. Technology help in carry out various marketing activities in an effective manner which increase customer base of firm. Digital marketing provide various platforms to promote product and service which help to attract several numbers of people towards the company. Without help of technology a firm can not attain its long term sustainability.

Merriam and Tisdell (2015), summarised that Information technologism support manager in enhance efficiency and effectiveness of business activities. Further this improve decision making process and ensure long term survival of entity in business environment. For attain success, information technology is use as one of the most significant element to succeed.

For execute business activities in an effective manner, it is very essential for manager to have a huge understanding about implementation and management of information system. With effective use of technology Apple can carry out effective promotion of its products and services and can increase its market share. Technology not only increase profits of firm but at the same time save time and cost of company. With help of cloud computing, manager can share huge amount of data from one place to another and can increase effectiveness of business process. Another feature of digital technology also expanded towards different communication channels to firm for market its products and services among target customers. Further this help in create and maintain good relationship with consumers and this enhance customer's loyalty. Technology use by enterprise impact on every employee working at various level of firm. Overall effective implementation of technology should take place at workplace as this foster business process and at the same time encourage innovation which help firm in respect to promote products and services towards several customers.

Research Methodology

Methods and process use of researcher are highlighted in this section. This tool also assists to attain more significant outcomes which affect the final outcomes of research. Proper and right method require to be choose by investigator for draw meaningful conclusion. Further right method support in execute research in appropriate manner.

Basically research methodologies are divided into two main categories known as qualitative and quantitative research. Under quantitative research figures and numerical information is collect and analyse by researcher for draw conclusion. In this type of research various statistical measures are taken by investigator to examine numerical data. In case of qualitative research, attitude, perception and behaviour of respondents is analyse by researcher for draw meaningful conclusion. There is one benefit to implement qualitative research is that it make appropriate support researcher in collect huge amount of information about the research topic and issue which help in find an effective solution. Qualitative research is use in this research.

From whole population researcher choose some individuals for answer research questions. Those individuals are known as respondents and sample for carry out research. Right technique of data sampling require to be choose by researcher for select the sample as this on final results to operate systematic work in significant manner. Sample size has been taken in this present research is that for collect more information about various areas.

Various sources has been implemented to collect data that are related with the main topic of research. With the help of major sources such as primary and secondary, popular sources of data collection. Under secondary source of data collection researcher use already available information for better understand the research issue. One of the main feature of this source of data collection is that it is time and cost saving (Richey and Klei, 2014). This method does not provide relevant information collected that related with appropriate research. In case of primary source of data collection, tools such as questionnaire, survey, observation and interview are use by investigator for collect data. This is one of the effective method of data collection and is used in various type of research. One of the main feature of this is that it support investigator in collect relevant data related with the main topic of research but at the same time this method is very time consuming and costly.

During carry out research, investigator face various problems such as time and budget but all should be managed in an effective manner for draw valid conclusions. In the present research, personal data kept secure to maintain effectiveness and confidential and do not reveal the same.

Expected Outcomes

Overall, it is clear that technology play a significant role in today's business environment. This not only increase effectiveness of business activities but provide various long term benefits. Analysis of all available tools and techniques require to be carry out firm before implement a single one work place. For use technology in an effective way, it is very essential for manager to develop a written plan consists various activities. This provide direction to employees and guide manager in use technology in an effective way. For get all benefits, firms require to implement technology in an effective manner for achieve its set goals and objectives. Technology enhance both profits and productivity of entity which ensure its long term survival. Further this help firm in serve its customers in an effective way and provide opportunity to better satisfy their needs and requirements. Further it save time and cost of entity and increase efficiency of production process. One of the major feature of technology is that it increase effectiveness of marketing function which help in attract large number of customers and at the same increase sale of company's product. Technology support in develop and maintain good relations with consumers. All this provide an opportunity to firm to serve million individuals and help in generate more revenues as compare to its rivals. Overall technology largely affect the activities carry out at workplace.

Timelines and activities

Activities

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

Week 11

Defining research proposal

                     

Defining background or rationale for study

                     

Literature review

                     

Deciding aims and objectives

                     

Finalizing aims and objectives

                     

Devising the questionnaire

                     

Gathering data

                     

Examining the data

                     

Finding

                     

Recommendation and further areas to be consider

                     

Final Submission

                     

LO 2

P3. Primary and secondary research

Introduction

Digital technology consist most important role in smartphone industry because it helps to develop more creativity and business development. It helps to support industry to develop most important consideration to manage work of chosen business. In order to play major role, it can be stated that main benefit to implement technology aids in communication to handle business services. In order to satisfy customer demand and requirements, it can be stated that business need to assess their wants (Coiro and et.al., 2014). In order to communicate better work performances, it can be interpreted that customers, suppliers, employees, etc. all have benefits with digital technological tools and techniques. Furthermore, overall effectiveness will be generated to attain the desired results. Effective implementation of information technology assists to expand enterprise at different levels.

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METHODOLOGY

With respect to attain desired outcomes, there are different methods considered that carry to perform several functions and operations. Researcher has responsibility to focus on norms and standards that made to conduct research. It reduces negative impact from the business to focus on collaborative work performances (VanPatten and Williams, 2014). Following are different tools has been used to conduct effective research:

  • Research philosophy: Research philosophy is most important element of present research in which data interpretation included in systematic manner. With this regard, term also encompasses with different kinds of philosophies. Main aim to implement it is that process of transforming identified in two terms such as interpretivism and positivism. In the present research, researcher used interpretivism research philosophy that help to focus and maintain positive results with isolated positive behaviour (King and Mackey, 2016).
  • Research design: Research design assists to conduct study which help to define effective results with using different elements such as descriptive, correlation, experimental, etc. All these elements helps to focus on research issue or problem and make solution which consider relation with valid alternative (Anney, 2014). Present study based on descriptive research design that assists to conduct necessary and adequate testing of hypothesis. It also conducts proper functioning with analysis different activities.
  • Research approach: Overall decision to conduct research is based on approach which taken by researcher. In this regard, inductive, deductive and abductive three types of research philosophies exist in front of researcher so that logical information collected to find effective results (Silverman, 2016). In the present research, deductive approach has been used to know about generalised information.
  • Data collection: Along with this, data collection consider important role in business to focus and maintain effective results in research. With the help of different methods it could be ascertained that specific results will be gain (Gray and Malins, 2016). Primary and secondary, two types of information majorly collected to perform several functions and operations in research. Primary data collected from questionnaire which help to design survey. In addition to this, secondary information collected from books, journals, articles, online information, etc. All these consideration helps to focus on maintain fruitful results (Svantesson, Senorski and Samuelsson, 2017).
  • Data analysis: In order to analysis effective results, data analysis consider more important role in the business. With the help of thematic analysis, it can be stated that systematic work performance will be develop successfully. As results, data analysis consider important role in research (Clarke and Fujimura, 2014).
  • Sampling: There are two kinds of sampling method such as probabilistic and non-probabilistic. In the present research, sampling consider process to select units such as people and enterprise. With the help of probabilistic sampling researcher consider simple random sampling that helps to find innovative results at workplace (Research Methodology: Approaches & Techniques, 2018). There are 20 employees has been selected as sample size to find useful information in research.

P4. Appropriate analytical tools to assess research with findings and data

Questionnaire

Name:

Age:

Gender:

1. How often Apple company access internet for their purpose?

  • Several times in a day
  • Once in a day
  • 4 to 6 days in a week
  • Once in a week

2. Does implementation of digital technology helps in workplace setting positively?

  • Yes
  • No
  • Cannot say

3. Does digital technology implementation in workplace setting increase profitability and productivity of the company?

  • Yes
  • No
  • Cannot say

4. Target audience of the chosen business is.

  • 15 to 20 years of customers
  • 20 to 30 years of customers
  • 30 to 40 years of customers
  • More than 40 years of customers

5. Which perspective undertaken with implementation of digital technology?

  • Technical specifications features
  • Creative and innovative design
  • Effective brand
  • Less price

6. Does digital technology increase effectiveness of Apple company?

  • Yes
  • No
  • Cannot say

7. How digital technology successfully implemented in workplace setting of Apple?

  • With social media
  • With internet tools
  • With technical assistant

8. Does Apple increases effectiveness with following features in workplace setting?

  • Online payment (complete transaction and payment online)
  • Integration with social media (Facebook, Twitter and google)
  • Media (Interactive and videos)

9. What are the benefits must be implemented to gain positive results with using digital technology in workplace setting?

  • Reduce cost of operations in Apple
  • Increase ability to respond to customer
  • Keeping pace with competitors
  • Employee satisfaction
  • Improvement in service quality

10. With the help of digital technology implementation, which is main benefit consider in Apple for their workplace setting

  • Greater information sharing
  • Data collection, storage and maintenance
  • No changes

Theme 1: Apple company access internet for their purpose several times in a day

1. How often Apple company access internet for their purpose?

Respondents

Several times in a day

15

Once in a day

2

4 to 6 days in a week

2

Once in a week

1

Theme 2: Implementation of digital technology assists in workplace setting in positive manner

2. Does implementation of digital technology helps in workplace setting positively?

Respondents

Yes

16

No

2

Cannot say

2

Theme 3: Digital technology implementation at workplace setting increases profitability and productivity in the enterprise

3. Does digital technology implementation in workplace setting increase profitability and productivity of the company?

Respondents

Yes

17

No

2

Cannot say

1

Theme 4: Target audience of the selected business is 15 to 20 years age group

4. Target audience of the chosen business is.

Respondents

15 to 20 years of customers

17

20 to 30 years of customers

1

30 to 40 years of customers

1

More than 40 years of customers

1

Theme 5: Effective brand is the perspective which undertaken to implement digital technology

5. Which perspective undertaken with implementation of digital technology?

Respondents

Technical specifications features

2

Creative and innovative design

2

Effective brand

15

Less price

1

Theme 6: Digital technology increases effectiveness of Apple company

6.Does digital technology increase effectiveness of Apple company?

Respondents

Yes

16

No

2

Cannot say

2

Theme 7: With the help of social media digital technology successfully implemented in workplace setting of Apple

7. How digital technology successfully implemented in workplace setting of Apple?

Respondents

With social media

17

With internet tools

2

With technical assistant

1

Theme 8: Online payment mode increases effectiveness within the organisation

8. Does Apple increases effectiveness with following features in workplace setting?

Respondents

Online payment (complete transaction and payment online)

18

Integration with social media (Facebook, Twitter and google)

1

Media (Interactive and videos)

1

Theme 9: Improvement in service quality is main benefit with implementation of digital technology in Apple company

9. What are the benefits must be implemented to gain positive results with using digital technology in workplace setting?

Respondents

Reduce cost of operations in Apple

0

Increase ability to respond to customer

1

Keeping pace with competitors

1

Employee satisfaction

1

Improvement in service quality

17

Theme 10: Greater information sharing is main consideration in workplace setting of Apple

10. With the help of digital technology implementation, which is main benefit consider in Apple for their workplace setting

Respondents

Greater information sharing

18

Data collection, storage and maintenance

1

No changes

1

LO 3

P5. Communicate appropriate research outcomes in appropriate manner

Theme 1: Apple company access internet for their purpose several times in a day

Interpretation: With consideration of present graph, it can be stated that there are 15 employees said that several times in a day Apple access internet to accomplish their purposes. Furthermore, there are 2 employees said that once in a day chosen business develop their significant advantages. There are another 2 staff members that said that 4 to 6 weeks internet is access to accomplish purpose. Remaining 1 person said that once in a week internet is access to accomplish their aims and objectives.

Theme 2: Implementation of digital technology assists in workplace setting in positive manner

Interpretation: In the present graph, it can be summarised that there are 16 respondents said that implementation of digital technology on workplace setting impact positively. Furthermore, there are 2 respondents said that it never impact positively on the desired results in business. Remaining 2 employees stated that it cannot be interpreted that it cannot be stated that digital technology implementation impact positively or not in the chosen business environment.

Theme 3: Digital technology implementation at workplace setting increases profitability and productivity in the enterprise

Interpretation: In order to carry present data analysis, it can be stated that there are 17 respondents said that digital technology implementation in workplace setting increases profitability and productivity in positive context. Furthermore, there are 2 respondents said that it cannot be interpreted that digital technology implementation at workplace setting increase productivity and profitability in appropriate manner. Remaining 1 person said that it cannot be interpreted that it is useful or not for the chosen enterprise.

Theme 4: Target audience of the selected business is 15 to 20 years age group

Interpretation: In the above graph, it can be stated that there are 17 respondents said that target audience of the chosen business is 15 to 20 years of customers. Furthermore, there is one person said that target audience of the Apple company is 20 to 30 years of respondents. However, another respondent said that there more than 40 years age group of people targeted in the business.

Theme 5: Effective brand is the perspective which undertaken to implement digital technology

Interpretation: In the present graph, it can be interpreted that 15 respondents have view that effective brand must be undertaken to implement digital technology at workplace. There are 2 respondents have views that technical specifications features more powerful consideration which can be implemented with digital technology at workplace. On the other hand, 1 respondent has view that less price of product and services helps to increase innovative results in Apple enterprise.

Theme 6: Digital technology increases effectiveness of Apple company

Interpretation: From the above graph, it can be stated that there are 16 respondents have views that digital technology implementation in the chosen business increases their effectiveness. Furthermore, there are 2 respondents have views that it never create effectiveness in the chosen business to promote their outcomes in positive consideration. Remaining 2 employees said that it cannot be interpreted that digital technology increase effectiveness or not in the enterprise to gain more desired results.

Theme 7: With the help of social media digital technology successfully implemented in workplace setting of Apple

Interpretation: In the present graph, it can be interpreted that there are 17 respondents said that with the help of social media digital technology successfully implemented in workplace setting of Apple. Furthermore, there are several internet tools also considered innovative results to increase significant advantages in selected enterprise. As a result, Apple company able to communicate their several benefits in systematic manner. Remaining one person said that with technical assistant digital technology can be improve in desired perspective.

Theme 8: Online payment mode increases effectiveness within the organisation

Interpretation: In the present graph, it can be analysis that 18 respondents have views that online payment is major perspective that increases effectiveness with innovative features. In workplace setting, it assists to maintain more creativity to attract several numbers of customers. Furthermore, there is one candidate said that integration with social media perspective helps to gain innovative results and outcomes in desired manner. There are different tools implemented in this way such as Facebook, twitter and google.

Theme 9: Improvement in service quality is main benefit with implementation of digital technology in Apple company

Interpretation: With the help of above graph, it can be summarised that Apple company should implement digital technology to increase their service quality. This is because, large number of customers have focus on quality. As a result, it increases desired results accomplishment to gain profitability and effectiveness as well. There is one candidate said that digital technology implementation requires for increasing ability to respond towards customers. One more person said that employee satisfaction is major concern in the chosen enterprise with implementation of digital technology. As a result, it develops more creative results in positive perspective.

Theme 10: Greater information sharing is main consideration in workplace setting of Apple

Interpretation: In the present graph, it can be stated that there are 18 respondents have views that in workplace setting of Apple greater information could be share easily with using digital technology. In this perspective, effectiveness also develop to gain more desired results. There is one more person said that greater information sharing is more important perspective in data collection, storage and maintenance. Get Thesis help at the lowest price from Australian experts.

LO 4

P6. Reflective on effectiveness of research methods applied for outcomes

RECOMMENDATIONS

In order to increase performance of Apple, they should come up with innovations and creativity. It will help to ascertained profitability and significant amount in the business. Apple consider current access with their ability to use and provide several opportunities within the market. As per analysis, it can be stated that it gives insights to take actions and maximise growth that based on company strength and opportunities. Following are certain recommendations could be provide to maintain more effective growth and perform advantages as well:

  • Create more distribution network: With respect to deal with creative work performances, it can be stated that Apple has several opportunities to develop their significant advantages. In this regard, company should create network expansion which increases significant opportunities that exploit enterprise. Opportunities also influence with strategic direction in the business organisation (Singh and Hess, 2017). In several areas, Apple unable to reach so that the chosen business should increase their distribution network.
  • Increase sales with implement more features and customer attraction: Furthermore, it is also important to focus on more sales with implement more effective features. In this regard, they need to keep their functions and operations with using discount and other things. It will consider positive impact on customer to understand their needs and requirements. As per customer demand and requirements, Apple should deal with customers.
  • Implement rapid innovations: With respect to provide recommendation, it can be stated that Apple must focus on innovations activities. It will help to focus and maintain more effective advantages at workplace. In this consideration, more competitive advantages to attain significant results. Continuous innovations ensure that chosen enterprise compete with other competitors (VanPatten and Williams, 2014).

In respect to carry above report, I had understand several things to operate functioning. Furthermore, I learned about respondents views towards effective work performances. It assists to gather more effective information in present research successfully. On the basis of recommendation, it can be stated that researcher able to communicate several kinds of information in successful manner.

For More Visit: Evaluation of Growth for Business Planning- Colourgen

P7. Alternative research methodology

In respect to focus on the above graph, it can be concluded that digital technology is most important element of smartphone industry. It carries several functions and operations to promote business products and services. As per the systematic reviews of different people, it can be interpreted that smartphone industry will get success with using more advance results at workplace. With the help of social media activities, chosen business will perform their operations in systematic manner. As per further respondents, it can be summarised that Apple consist more desired results with using digital technology in business environment. As per the other people views, there are so many elements exist that helps to promote products and services of Apple in large market areas.

According to the certain respondents, internet tools consider most important role with business development. Apple is most famous smartphone industry so that it consider products and services that helps to attain desired results. It is branded so that it would be beneficial to undertake more creative work performances. On the basis of technical assistant, it can be stated that smartphone industry will undertake their activities and tasks to make innovations.

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