Introduction to Marketing - New Product Launch in Market for Oxfam Shop


Marketing refers to the process which assist the organization to promote there products in the market so that customers can attain the knowledge about it and make mind to purchase them. Thus, for this, it is very important to develop with an efficient marketing plan so that it can gather with large number of potential customers (Armstrong and, 2014). In this report, the plan is been formulated to launch with a product of Oxfam in the market. Thus, under this efficient analysis is been made to evaluate the internal and external analysis so as to develop with the most effective plan for it.

Product Brief

In the present time, Oxfam company has decided to launch with the cosmetic product named Trendy band which is developed using the low cost raw material. It is economical in nature and provide with antique product to the customer. Further, it requires less manpower and there is no need to use heavy machines (Dann, 2010). Moreover, it is expected that the product will attract wide range of customers as it is of low cost and with antique design. Moreover, it is been developed evaluating the needs and requirements of the customers which assist the company to know exactly what to develop.


Oxfam decided to launch with the Trendy band so as to provide a latest design product to the customers. Moreover, it will also assist in enhancing with the sales volume of the company as people prefer to buy with low cost products. Thus, it will directly enhances with the profitability of the company to a greater extent (De Mooij, 2013). Further, the market share of the organization will also increase with the launch of this product. Thus, it is important for the company to develop with the product with high quality and at reasonable price so as to gather more customers.

Environmental Analysis


In the present time, retail industry is growing at a higher pace which means that the popularity is increasing among the people. Thus the growth rate of the industry has reached the heights. This is due to the reason that now days are very busy and prefer getting all the products under one roof (Jobber and Ellis-Chadwick, 2012). Oxfam is a non-profit organization whose main motive is to serve with the living to the poor people. It is dealing in the retail sector which are providing with wide range of products to the customers. They serve with antique products which enhances with there popularity in the market.


Oxfam is dealing in online retail industry which is serving with number of product of different varieties to the customers. Further, there core competitors are Amazon, eBay etc. which are also dealing in the similar nature of work (Sferle and, 2012). Thus, to attain competitive edge in the market it is important for the company to develop with some antique products so as to attract wide range of customers towards there organization. Further, they must ensure that the services provided to the people are up to date and serve with quality products to them.

Customer profile brief

Oxfam are mainly targeting the people who are from middle class families. It means that they include the economic sector which highly prefer low cost products. Thus, keeping this in mind they develop with the goods which are economical in nature and with high quality (Toften and Hammervoll, 2010). Further,  for providing with the best products they evaluate with the needs and requirements of the people and introduce with the goods accordingly. This will give high satisfaction to the customers.

Current strategies

Oxfam is a non-profit organization and mainly aims to provide a living to evert poor person who is not able to meet its basic necessities. They ensure that every individual is been valued as equal and are given with similar opportunities for working (Varey, 2010). Moreover, they provide employment to the poor people so that they can earn there living in an efficient manner. Further, the money earned by the sale of products is also been utilised for the development of the people who are under the poverty line.

SWOT Analysis

It is an efficient method which assist in analysing the internal environment so as to evaluate with the strengths, weaknesses, threats and opportunities of the company as this have a great influence on performing the operations of the company (von der Heidt and Quazi, 2013). Thus this approach assist in developing with the plans which will provide high assistance to the company to enhance with the sale and develop high brand image in t

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