The objective of this report is to analyse requirements of marketing department within an organisation in order to provide quality products and services to target customers. These kind of practices will assist in building direct relation with target customers.
- Analyse the role of marketing as well as its interrelationship with other departments of Aldi.
- Provide a comparison between different organisation with the help of marketing mix.
- Construct a strategic marketing plan of Aldi.
Marketing is the process which help in selling and promoting company products or services in the large market place. Marketing is the study of management operation for developing interpersonal relation. In this, it can be used for offering, bringing and framing the customers and also satisfy them towards effective goods and services of an organisation. The concept of marketing is considered as the procedure of administration where goods and services are shifted to the consumers who are satisfying their all requirements and needs. Along with this, it is method and techniques which help in conducting innovative activities and functions effectively. The process of management includes developing strong relation, adopting best and suitable strategies, determining demand of customers and face off the rivals for achieving desired goals and targets of the company (Berkowitz, 2016). Marketing includes four elements such as product, price, place and promotion. This report is based on ALDI which is multinational supermarket chain with around 10,000 stores in 18 countries. The production and development of new product of ALDI is to improves the technology and its system which can be framed on various prices that are totally depend on capacity of the customers.
P1 Roles and responsibilities of the marketing function of ALDI
The organisation concept has been shifted to the buyers with the assistance of marketing procedures. It is necessary evaluation of the management for exchanging effective relation. The marketing operation mainly deal with development, exchange, communication and delivering products to their potential buyers at market place. It is that analysis which is critical and major concept locality elements of an enterprise. Through the marketing activities and functions, ALDI willing to convince the major target customers regarding their unique and innovative type of products in better manner. Along with this, they will required to fulfilling all needs and demands of buyers while they are purchasing different types of goods and services (Brassington and Pettitt, 2013). In this stage, all the major rivals is encouraged and specific goods has been selling in the large market place. The main work of this firm is to make buyers capable for purchasing certain brand and its existence in the whole market area so they can easily earn huge amount of income and profitability. Marketing is that practice which provide help to the company for gaining attention of large number of buyers towards their services and products.
Marketing define to the awareness and promotion method for the organisation brands, products and services. In this, an enterprise need to divide huge amount of budget with the help of marketing campaign due to this, they require to determine the significance of such activity which can be capable for giving more profits. For this, they make sure that all the promotional and advertisement activities having unique and creative product which attracting more buyers. In addition to this, they required to evaluating and understanding the importance of different marketing functions and at this time, company need to be aware about their new commodities who are offering various services or facilities at the same department (Desai, 2013). All the marketing practices are developed by the company and it has increasing the demand and requirements of customers towards their unique services or products. The main motive of this company is to satisfying their customers regarding all goods. They need to sell their products but before, organisation need to carry out various marketing activities for convincing the buyers regarding their effective products and services.
With the alteration in time, trends are required to change so company mainly focus on buyers needs and demand. This can be declared that in current time period, marketing is became main focused origin to purchasing capability and bargaining power of customers has been increased. The marketing company main mission is to increasing the consumer and they are capable for improving their profit ratio. Thus, company require to adopt certain strategies and policies of marketing that are based on customers needs and requirements which help in achieving desired goals and targets.
ALDI is multinational supermarket chain that is situated in Germany. This is the retailing company that provides various types of goods and services to their customers at large market place (Dibb and Simkin, 2013). Along with this, all the major marketing activities and functions revolve around products elements of such goods where they are offering effective commodities to the potential buyers. There are various types of marketing activities and functions that ALDI required to perform and these are described as under:
Distribution – It is that type of element which provides details about innovative products and services which can be distribu