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The objective of this report is to analyze the influence and impact of e-marketing over the productivity and sale of business. These practice will help in building direct relationship of fir with their target customers.
- Critically analyze the literature over the given business scenario and theme.
- Construct research question and objectives over the given theme of this project.
- Provide a conclusion by addressing the problem posted in research objective and question.
LO1 Analyse and critically assessing the literature in a specific business of E-Marketing
The topic related to E-marketing in increased sales has been critically analysed with proper literature review from authentic sources such as different research papers, books and journals. E- marketing is very essential in the present scenario as it is and medium to be a competitive advantage in the market because it frames pre qualified sales lead and the inbound website traffic gives data which is very valuable and target market provides the chance for gathering email addresses for generating more database (Communication skills, 2018).
LO2 Formulating the research objective of E-Marketing
The research project has specifies various objectives such as :
- To increase the role of E-Marketing in UK retail sector.
- To increase the revenue through E-marketing in UK retail sector.
- To generate more sales and presence of E-Marketing with respect to retail sector.
LO3 Conclusion which has been addressed by the research objectives
According to E turban and et.al, 2018 in the research paper of marketing and advertising in E-commerce has given significance of E-Marketing in increasing sales of UK in retail sector. While marketing on internet, many constraints can be broken or overcome with the perspective of distance. It will be creating ability for convenience reach and products can be sold in any part of the country without setting any infrastructure or physical outlet. It will help in widening the target market. There will be fewer costs through internet if its promotion has been performed via internet instead of physical outlet. According to this researcher, internet helps in creating ability for personalizing the offer to any consumer for building the best profile of buying history and any preferences. E-Marketing helps in creating relationships with every customer and helps in increasing the customer retention level.
LO4 Competencies in independent learning
Independent learning is a competitive structure elements which is once associated with the elements of parent which are deleted permanently. Independent learning or self directed learning have many competencies such as pro active learners who initiate to learn more than compare to passive learners. It is determined as natural approach to adult learning which has been given as the nature of psychological development of adults. There is presence of essential component in modern society as lifelong learning (Independent learning