INTRODUCTION Marketing plays crucial role in travel and tourism sector in achieving stated goals. Present report deals with Thomas Cook which is engaged in travel industry and is planning for summer holidays 2018 to Morocco and Egypt. The core concepts and principles of marketing are explained ...

INTRODUCTION Overview of the Research Social media is the collective of online communications tools or channels dedicated to the community- based interaction, input, collaboration and content-sharing. This technique facilitate the sharing and creation of ideas, career interests, information and ...

INTRODUCTION Social media marketing is a type of process which is used to gain the attention of consumers through social media sites using internet. This method is very effective for any company to promote their products. It is also known as e-marketing or digital marketing. Present report will ...

INTRODUCTION The main marketing principles involves attaining customers, targeting market, growing network and building relationships; all supports a firm to attain and retain customers for long term period (do Amaral, 2013). In this case study, Whole food market is the chosen organisation which ...

INTRODUCTION Marketing can be stated as one of the vital aspects for the concern of business for mainly improving the level of production along with economical growth. There are certain aspects highly related to the products within the mentioned detail data in this kind of case. This report is ...

INTRODUCTION Marketing is considered as an effective tool which gives maximum support to an organisation irrespective of the size whether small, medium or large in achieving growth and success. There are different marketing tools such as E-marketing which need to be adopt in order to attract and ...