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Global Business Expansion Plan of Tufwell Glass

Brief :

Part 1

Learning Outcomes

LO1 Evaluate the prime factor which impact globalisation.

LO2 Explore the strategic complexities that are related to operating in global environment.


You are hired as an advisor by the promoters of Tufwell Glass, a small manufacturer based in Crawley looking to expand in global markets. Company requires expert advice in globalisation and in the challenges that they face in globalisation and hence they hired you.  You can also choose your choice  organisation.

You are needed to investigate the key factors that impact globalization as well as  challenges this creates when operating globally.  Use PESTLE analysis.

Cover this in report;

  1. Evaluate the factors of cost, market, environment and competition that impact global commerce and trade. Analyze the impact of factors on global business environment in terms of benefit and limitations.
  2. Explain the complexities of strategic challenges faced by organization  when operating in  global environment. Use examples. Analyses challenges in context of risk nad diversification and supply chain flow.

Part 2

Learning Outcomes

LO3 Explain how  operating in global market affect an organisation structure, culture and functions.

LO4  Explain the influence of globalisation on organisation decision making and strategy. 


Tufwell Glass intends to discuss globalization agenda in its board meeting.  As an advisor you will also be attending the meeting as a special invitee to deliberate on the second part of your report. The deliberations shall mainly dwell on how globalization affects decision making and strategy within a global business.

In this, you may want to consider theory (McKinsey’s 7S model, Hofstede’s Dimensions of Culture etc) and factors that influence structures, culture and organizational functions in the given business.

Relate to the given organization and show how their strategy and decisions have been influenced by the factors.

Cover this in report:

  1. Explain the influences of globalization on organizational governance and leadership functions, culture and structure.
  2. Explain the impact of ethical and sustainable globalization on organization functions.
  3. Explain the ways of decision making can work effectively in global context.
  4. Determine the articulate the various routes to internationalization an organization adopt, include barriers.


Learning Outcomes




LO1 Evaluate the factors which drive globalisation

LO1 & 2

D1 Critically explain the global business environment, including the opportunities and challenges faced by organisations.

P1 Explain key factors of cost, market, environment and competition that drive global commerce and trade.

M1 Analyse the impact that  factors have upon the global business environment in terms of benefits and challenges.

LO2 Evaluate the strategic complexities associated with operating in a global environment

P2 Explain the complexity of strategic challenges faced by organisations when operating in global environment with specific examples.

M2 Analyse strategic challenges in context of risk and diversification strategies and the supply chain flow.

LO3 Explain how operating in a global market influences an organisation’s structure, culture and functions

LO 3 & 4 D2  Provide strategies that can be adopted by organisation operating in global business environment and recommend how  they should adopt their organisation structure and decision making.

P3 Explain the influences of globalisation on organisational governance and leadership, structure, culture and functions.

P4 Evaluate the impact of ethical and sustainable globalisation on organisational functions.

M3 Evaluate global market influences in application of theories and models relating to organisational structure and culture.

LO4 Determine the influence of globalisation on organisational decision making and strategy

P5 Evaluate the  ways decision making can work effectively in a global context.

P6 Determine various routes to internationalisation an organisation may adopt, including key barriers.

M4 Evaluate the key barriers in doing business internationally and make recommendations on how they can be overcome.

You can also check Strengths & Weakness of Cocoa Delights answer

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