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6EC513 | Global Business Strategy & Analysis | Burberry Case Study

Brief :

Component 2: Coursework

Summary of Assessment method: A management report applying strategic concepts and frameworks to a real-life company and on given industry situation.


You are require to develop a management report analysing the given situation of a case study business that you can choose yourself. But it should not be a business you have used in the previous task. The respective report will carry out a strategic analysis and make strategic recommendations for the effective decision making in future of the business. You should use a variety of theoretical materials as well as a company/market/sector for completing the report.

The given template for your report should be at least be as follows, but you needs to reflect the given content of your report and make required changes in the template or the section as required:

  • Title page(title should be particular to the report)
  • contents page
  • Introduction
  • Brief Background to case study organisation
  • Internal and external Analysis
  • identification of company's strainable competitive benefits.
  • Strategic recommendations which is based on analysis and discussion of implementation issues
  • Conclusions
  • Reference list
  • Appendices

25% of the your mark will be for demonstration of entire critical analysis and structured, sensible argument.

Project Criteria:

  • Take evidence of skilful and critical application of the theoretical models/concepts in order to address the assessment task.
  • Use the maximum range of credible academic and professional sources in order to develop arguments.
  • Give evidence of wider reading.
  • Use of relevant and up-to-date information on the case study company.


  • Maximum word limit of 2500 words. You are required to 10% deviation from the word count.
  • Written in professional management report format.
  • This report must be perfectly referenced and cited with the use of Harvard Referencing system.
  • This report should be written in the third person.
  • Entire report must be properly structured and aligned with proper heading and subheading.
  • There must be proper line spacing which would be 1.5line spacing, Font size 12, Arial.

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