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Business Management Plan of Volkswagen

Brief :

Topic- Global Business Strategy

A management report applying strategic management concepts and frameworks to a real-life organisation and/or industry situation (up to 2,500 words maximum)

Assesses Learning Outcomes:   2

You are asked to create a management report analysing the situation of a case study business, which you can choose yourself, but it should not be a business you have used in previous modules.  Your report should include strategic analysis and make strategic recommendations for the future direction of the business.  Use a variety of theoretical materials as well as company/market/sector data in order to complete the report.

Structure - 

  • Title Page (title should be specific to the report)
  • Contents Page
  • Introduction
  • Brief Background to Case Study Organisation
  • Internal and External Analysis (25%)
  • Identification of Company’s Sustainable Competitive Advantage (25%)
  • Strategic Recommendations Based on Analysis, and Discussion of Implementation Issues (25%)
  • Conclusion
  • Reference List
  • Appendices

Project criteria

  • Evaluation of analytical skills of working with data and problem solving.
  • Evidence of critical approaches
  • Skilful critical  application of theoretical models in order to address tasks.
  • Professional sources to develop arguments.
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