BMT7073 Research Project Level 5

Section 1: Introduction

Background

Business environment is the sum of total of all external and internal factors which create new methods of working and productive manner of growth. Business environment is generally influenced from two factors such as internal and external. To improve the business objectives and productivity level, company will require introducing new planning and promotional activities. Present research project will be based on the topic to determine the importance of advertising strategies in business operations. This research project will be explaining the overall scenario of the company’s business environment. To promote business products and services, organisations adopt promotional activities to make awareness about the brand products. For taking this research further, Hilton Hotel will be selected. Furthermore, it will explain about the business areas according to which company needs to perform in a productive manner. On that behalf, it is also very much necessary to keep all things in the best possible manner. The main purpose or objective of the is that to identify the effective advertising strategies and the advantages of these strategies in Hilton hotel and gives the importance of advertising strategies in Hilton hotel. It will more productive and target market goals which employees which clearly defines new objectives and target market goals. Along with that, this present report will be based on the impressive manner of growth which helps to sustain effective target market goals. It will more impacting and target market goals in order to meet the objectives and purpose of the results.

Present report based on determining the importance of advertising in terms of promotional activities of Hilton. Moreover, it will more effective for the company to get the best possible results.

Research objectives

  • To identify the effective advertising strategies.
  • To analyse the advantages of these strategies in Hilton Hotels.
  • To evaluate the importance of advertising strategies in Hilton Hotels.

Research aims

It is one of the most important element in the research activity because the whole research is based on only aim is to investigate or to determine the importance of advertising strategies in business operations a case study on Hilton Hotels.

Research question

  • How to identify the effective advertising strategies that can be used by the business?
  • What are the advantages that can be derive by the company whole using these strategies?
  • Why is advertising strategies important for Hilton Hotels?

Sectionm 2: Leterature Review

Issues are the major challenges and negative influencing factors which restrict the opportunity and advancing manner of growth moreover, it is the most advancing and impactive goals making task. To get over the negative issues. During the research researcher facing issues in the context of findings the fact. The major issues is time to set time in against of set targets are sometimes gives creates an issue during the work targets along with that it also creates some negative target goals. Besides, another issue facing by the researcher is funds issue. Funds are the most necessary and essential sources for accomplishment of goal activities. It also makes positive and impactful decision making approach. Moreover, another necessary factor which makes growth full factor. Every research required huge amount of funds to implement all necessary changes. It is very much required to full fill the research process. This is the issue through researcher facing issue and fails to perform some necessary part of the research. Along with that, in order to come out from the issues' researcher require to arrange funds from different other sources.

As per the view of Banerjee, 2017 To determine the advertising strategies in business operation is very much profitable and essential for the business growth. Hospitality industry is the most effective and fast growing sector in the world. They always focused on their customer values and total quality management to maintained the best possible action plan. It is the best goal making process is that to promote business product and services. As per the view of Cascio, 2018 The major objectives of advertisement are trial, continuity, brand switch and switching back. They all are the productive features or goals of advertising which makes good impression on the customers. Besides, advertisement includes high risk involvement due to lack of trust, penetration into US households, trapping a captive audience. This might be creating huge negative impact on the business activities. Hilton is the 7 star hotel they need to adopt best sourcing tools and techniques which makes part effective and challenging factors. It also makes great advantages and best sourcing factors. Advertisement must having continuity to stick existing customers and stay focused on the customers minds. Hilton itself is the big brand they don't require promoting their services in great context Moreover, this might be become challenge for the company. As per the view of Grant, 2016 Such as lack of advertisement might be forgetting the brand name of the organisation or might be less affecting for customers. It requires negative impact on the behaviour of company sales. It is the long term process of making good deals with customers by introducing new ideas and creativity and innovation tools. Another objective of advertising is switching back with the help of this approach company can get their customers back to his brands again. It also makes the good impact on the minds of customers by introducing best results. Moreover, it is the long term process which requires huge time and company task. It also makes the best productive nature of growth and factor affecting growth. In moreover situation growth is the best growing fact to make productive manner of growth.

Advertisement is the kind of mediator between customers and company. It requires some more challenging and productive situation to grab some more new opportunity. Another necessary growth for the company has been done only for company benefits. Researcher has identified why advertisement is so much required and important for the business operation. So according to the research of investigator they determined that advertising is necessary for customers, just image without any television how company or a big organisation promote their innovation ans services of the business. As per the view of Grayson and Hodges, 2017 Without having TV, radio, magazines or any other sources of communication how things will be communicating between others. Besides, advertising plays a very crucial role in the development of business operation. Business operation handle and responsible for carrying day to day activities it makes good things in order to handle those creations and effective source of income. It gives better services and better communication level. Besides, customers are rational they only attract towards this advertisement which are very much different from others. It gives positive activities which improves the best effective target market plans. Moreover, it is the another factor of target market plans which company require adopting. Along with that, with the help of advertisement customer will get to know about the product or services. As per the view of Heizer, 2016 This will be very much productive and impressive for the organisation to adopt best plans for the company growth. It will be very much productive and target market goals,

which are very much powerful and impacting on customers minds. With the help of advertisement people finds new product and services. This overall process gives high profit margin to business activities and gives better growth and opportunity. As per the view of Hess, Matt, Benlian and Wiesböck, 2016 business operation have responsible to adopt the best strategies for impressive advertisement goals. With the help of advertisement company can enhance their sales revenue, helps to analyse producers or the companies to know their competitors and plan accordingly to meet up the competition. On the other hand, due to negative advertisement concept or message it may gives negative impact on the customers which might be creating low sales for the company. Moreover, advertising is the important process to make productive and effective manner of growth. Another importance of advertising on business operation is that to enhance goodwill of the firm which is more effective for the company growth. It is the overall process to enhance goodwill through positive factor influence and enhance business sales. As per the view of Matteo and Dal Zotto, 2015 this may creating more advantage and creating new business activities. Hospitality industry more required to adopt innovation and luxurious services for their prime customers. Through they attract clients and business opportunity it also may enhance the growth factor and competing growth analyses. Along with this will be more challenging and impactful making process to implement all process.

As per the view of author Adverting also require so much fund for investment to attract more customer attraction Hilton requires making good impression in the market with the help of advertisement. It might be create new advertising growth which must be more impactful on the behaviour of company operations. This also create new expansion growth factor for the organization growth. Moreover, as per the view of McAlister and et.al., 2016 commands more advertising must be required in the organisation moreover, it is necessary for the company to provides advertisement in frequently such as Hilton hotel might adopt various types of channel of advertisement tool which might be required more influencing factors. Moreover, another factor is that to promote influencing factors which provides new opportunity for the development of organisational activities. Advertisement gives very positive factors which can be very much helpful for business operations. Besides, As per the view of Morecroft, 2015 it will more grateful and impactful factor. Along with that, it will more impactful and necessary process of working. Advertisement is the another positive factor which influence positive activities and new opportunity for the company. Moreover, as per the view of Moulaert and Swyngedouw, 2015 Advertisement also helps business to get innovation styles and customer attraction process through they improve more new development process. Overall, it gives power to business functions for further, development which helps to gain new business opportunities. Besides, more than advertisement people feels that things are more energetic and impacting on the behaviour of customers.

According to Murphy, 2015 advertisement also great for business operation to enhance the business growth in terms of society. A good advertisement message and content will help company to get more attraction of clients and build new relationship with other stakeholders. Further apart, advertisement creates new sales through business operation can work in more productive manner and maintained good working and quality management. It makes new management skills and wants to make good relationship building. According to Nyilasy, Gangadharbatla and Paladino, 2014 advertisement also create competition among other competitors which might be create challenges and issues between company business operations. It is very much required for the organisation which creates new management skills and target market goals. Business operation needs to adopt the best advertisement strategies and tolls to promote their own services. According to Pearson, 2016 less effective advertisement will give low impression on international clients. So it is very much required to maintained better opportunity and growth. Other competitors might hurt or influence adverse effects for the company growth but still company requires to adopt the best possible advertisement tool to meet the needs to organisation objectives. Moreover, another major impactful growth is that to promote the best possible action plans. According to Silbiger, 2016 the view of making the best possible action plan in terms of matter good things and productive for business growth.

According to the view of author advertisement are very much useful in different manner and most of the companies adopt different strategies of advertisement such as business of fear in which they customer buy a product and services by using fear factor. The main purpose of this strategy is that to enhance the product image in the global market. Besides, according to author this strategy also can reduce the fan following of the product. It also makes less producing task in terms of negative sense of manner. Besides, the main target of the advertisement is that appealing to emotion in which through promotion company promises with customer that they provide the best services or products. According to the best possible research adds are the major tool for Hilton to promote their best services as per the customer needs and wants. Besides, it also helps to promote productive services for their best product plans. Besides as per the according author advertisement is must be according to the needs and wants of the customer otherwise due to less attractiveness this is gives negative impression on customer minds. Another strategy used by the companies is star power through celebrity company promote their company brand. Besides, for that company needs to acquire best and popular celebrity for their brand otherwise it gives negative influence to company power. Along with that, advertisement is the benefited tool for big organisation which helps to compete with the best competitors. It also assists to promote services into advance manner to grab the customer attraction. Advertisement is the business essential. Moreover, another major product and services are most important and essential part of the organisation. Organisation also helps to influence best managerial practise which influence all factors of Hilton.

Section 3: Methodology

Research Methodology are of two types qualitative and quantitative. In qualitative whole research is based on quality of the data. Besides. In quantitative research collects facts and data figures to identify the actual position. Present report based on qualitative method in which investigator collect data to determine the importance of advertisement on business activities of Hilton Hotel (Rusdianto, 2016).

Research Design: Research design is the part of the research project which helps to researcher to finds the overall structure of the research. It also helps to contribute some other sense of activities which is essential for accomplishment of results. In research design there are various types of design taken by the researches for their research. Such as descriptive, experimental and exploratory research. For analysing the present report scholar has been taken descriptive research (Rao and Kumar, 2018). This research is used to describe characteristics and deep study of a particular study. They analyse to describing the facts of the study. It also helps to maintained best productive work and effective growth factors. This also helps to describe the all situation or essential particles. They take study and describing them into the best possible manner. For present study it will help to take the deep study of advertisement on business activities of Hilton. For presenting a better work this approach is very much significant to identify the effectiveness of digital technologies on organisational performance.

Data Sampling: Data sampling is the another element of research methodology which gives data on the behalf of some particular sample. It is the another matter of fact to attain best sample data according to the productive manner. Researcher has two choice to select data sampling weather they select probabilistic and non probabilistic sampling techniques (Phuong, 2016). In this present report researcher using probabilistic sampling technique to select the sample population. Under which they sample size of 40 respondents who are regularly taking services of firm in order to fulfilling the needs of wants of the Hilton.

Data Analysis: This is the most significant research methodology. However, data is the most required thing under the research project they provide all required data through research has been completed. Another major impacting goal of the research is that to enhance the quality of research. During the research investigator collects data on the basis of their sample size and for the topic on which they collect data through respondents. It makes things more convenient and possible action plan (Cham and Dung, 2015). At this possible stage scholar finally get all data through they conclude and make final result of research. Moreover, another major effective nature of goals are to just accomplish management target goals. Like investigator investigate that overall advertisement impact on business operation of Hilton Hotel. Under which they collect data from customers along with that, it must also requires adopting the best technique and data collection technique to influence new advantages. Moreover, it is the best influencing target market plan.

Ethical consideration: it is the another aspect of research while controlling the research analysis. It makes best results in order to make the best possible action plan. It is the most essential element of research which is has to be followed and taken under research (Meyer, 2015). There are many issues and hurdles has occurred during the research process. It is the responsibility of investigator to managing data or information has to be collected from legal sources and under the guidance of ethical consideration. It makes environment safe and secure according to the best possible manner. It is the duty of researcher to keep the all data confidential from others to ensure their won safety. It is called work ethics that should be followed by the responsible person. Ethical consideration helps to ensure protection and right way to perform the task. They also protect from the uncertain activities. Moreover, another major impactful factor which makes the best possible action plan. Moreover, during this research project investigator requires adopting the best possible action plan (Kenyon and van der Eng, 2017). Moreover, another major goals of the results to collect all data as per the required goals and objectives. Ethical consideration helps to guide what to do or what not do.

Section 4: Discussion and evaluation

Advertisement is the best strategies and objectives in terms of the best possible manner. Along with that, it is the best possible action plan according to take new opportunity and growth.

In order to take the research further investigator can also very much required to accomplish the overall activities and target market goals (Petri and Plummer, 2014). Investigator takes 40 customers of Hilton to get the actual data of their research in order to meet the research goals. There are two method to collecting data primary or secondary data. Primary data includes some techniques through investigator collects data such as questionnaire, personal interview, observation etc. besides, in secondary data, data has been collected from internet, journals, articles, magazines etc. Present research will be based on primary data with the help of questionnaire.

Questionnaire

1. How much you agree with this statement “Hilton services cannot survive in the market without advertisement”.

(a) Strongly disagree

(b) Disagree

(c) Agree

(d) Strongly agree

2. How much impact of advertising can be change the market growth of Hilton ?

(a) Strongly disagree

(b) Disagree

(c) Agree

(d) Strongly agree

3. Do you like the advertisement techniques of Hilton comparatively others.

(a) Yes

(b) No

4. What kind of advertisement platform company should adopt ?

(a) SEO

(b) Social media

(c) TV

(d) Magazines

5. How long the impact of Hilton advertisement does last on you ?

(a) less than a day

(b) One day

(c) One week

(d) One month

 

Theme 1: Agree with this statement “Hilton services cannot survive in the market without advertisement”.

1. How much you agree with this statement “Hilton services cannot survive in the market without advertisement”.

Particular

Respondent

Strongly disagree

10

Disagree

20

Agree

5

Strongly agree

5

 

Interpretation: As per the analysation of this question that Hilton services cannot survive in the market without advertisement. As per the according to 40 customers, 20 disagree customers suggests that without advertisement company can survive in the market. Hilton is the big brand in hospitality sector they always consider into the best brands of luxurious hotels, Besides, another 10 clients strongly disagree with the statement with the same reasons that without advertisement company can exist into the market. Out of that, some customers are their in the market who believes that company requires to adopt advertisement in order to stay connected with the customers. This helps Hilton to grow more in the market. Rest of the respondents strongly agree with the given statement.

Theme 2: Impact of advertising can be change the market growth of Hilton

2. How much impact of advertising can be change the market growth of Hilton ?

Particular

Respondent

Strongly disagree

5

Disagree

5

Agree

10

Strongly agree

20

Interpretation: On the basis of analysation that impact of advertising can be change the market growth of Hilton it may analysation to make the most important task of the organisation. 20 respondent strongly agree that advertisement can give more productivity and business expansion growth to business activities. Advertisement can give better scope of business services to get more customers. Out of 40, 10 customers agree with the same point. Besides, 5 customers suggests that strongly disagree that market growth is not based on the company advertisement. On the contrary, 5 of them are disagreed.

Theme 3: Advertisement techniques of Hilton comparatively others

3 Do you like the advertisement techniques of Hilton comparatively others.

Particular

Respondent

Yes

30

No

10

 

Interpretation: On the basis of this analysation that advertisement techniques of Hilton is best as compare to other hotel. As per the survey of customers they suggest that hotel advertisement is highly impressive and attractive towards the hotel services. As per the hotel services they provide the best advertisement through social media marketing, online marketing, TV etc. overall, promotional activities of Hilton is strongly high and productive for the organisation growth. Moreover, 30 customers are strongly agreed with the point that comparatively others Hilton has unique feature's tools of advertisement. Out of 40 respondent 10 clients suggests that no Hilton advertisement is not that much up to the mark as other hotels.

Theme 4: What kind of advertisement platform company should adopt

4. What kind of advertisement platform company should adopt ?

Particular

Respondent

SEO

10

Social media

20

TV

5

Magazines

5

Interpretation: As according to this question respondent gives their views on the basis of their own experiences. Like 20 customers suggests that social media is the best platform through company can adopt the best social media features to grab the best productive techniques to enhance their customer reach at international level. Along with that, it will be the great impact on the behaviour of managing task to implement the best possible action plan. On the other side, out of 10 respondent suggest that company needs to acquire search engine optimization is the best strategy to advertise the company services of accommodation or transport services. Moreover, another factor of the organisation is the to accomplish the necessary objectives and target goals. Out of 40 respondent 5 suggests that TV is the better option to make the best connection with the clients. Overall, it has been suggested from this question that social media is the better option to take the better opportunity for the organisation. It also makes the services at international level.

Theme 5: How long the impact of Hilton advertisement does last on you ?

5. How long the impact of Hilton advertisement does last on you ?

Particular

Respondent

less than a day

20

One day

10

One week

5

One month

5

  

Interpretation: As according to this question that how much advertisement is impactful on the organisation nature. As per the survey it has been cleared that 20 respondent would suggest less than day. Out of others 10 customers would suggest. On the other hand, 5 customers suggest that within a week they forget the advertisement of the company. In according to the survey it has been concluded that customers are more likely to see the advertisement of Hilton hotel. Advertisement gives the most impactful and advance results of the organisation which requires adopting the best effective technology. On the basis of conclusion it has been proved that, most of the members are only remember advertisement of the company is only for one day.

On the basis of customers overview it has been cleared that, organisation is the best outcome results and organisational objectives in order to meet the goals of organization nature. Moreover, it will be more enhancing and productive in terms of more productive outcomes. Along with that, customers are the major essential part of the organisation which makes period level of time. On the basis of long lasting effects company can also makes good impression on the minds of customer behaviour. Moreover, another objective of the organisation is the to promote the best possible action plan. Action plan is the most required and best possible manner. Along with that, Hilton needs to look upon the furthermore, activities which helps to enhance the majorly goals activity. Along with that, it will also very much helpful to take better opportunity growth.

Sectkion 5: Concusion and Recommendation

On the basis of collected data and overall research objectives it has been concluded that, advertisement is the best possible action plan. Along with that, it will more helpful to get the best possible action plan (Turró, Urbano and Peris-Ortiz, 2014). It has been concluded that, it is the best possible action plan to take business operation further. Besides, it will more grateful and productive manner of growth. Overall, present report based on to determining the importance of advertisement on business operation. It has been cleared that advertisement is highly required and effective for the company to take its business activities further. This helps company in many forms such as collecting customer attraction, high sales volume, usage of advancing high technology and creative according to the best possible manner. Besides, it has been suggested that all organisation will adopt high digital technology tools and techniques to promote their company product and services. It gives good impression on the behaviour of customer minds. Along with that, researcher investigate the impact and the importance of advertisement in terms of customer (Butler and et.al., 2016). They take suggestion from customers who receiving the services of Hilton that how much advertisement is productive for the company. Out of 40 respondents many of them are agreed on the part that yes advertisement is the best channel of promotion of services and medium to flow the all information related company. Besides, it also discussed some positive and negative aspects of advertisement impact in literature reviews. Besides, as per the overall observation it has been cleared that Hilton requires adopting advanced technologies to meet the company objectives. Along with that, it also requires to adopt the best possible action plan in order to meet the needs of organisation objectives.

During the whole research project investigator also facing high limitation on the research topic. They also facing high discrimination among the overall process. It also helps to influence positive activities for the better results of research project. It is the another impacting nature of work which influence positive activities (Anh, Ngoc and Tuong, 2017).

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Besides, during the overall research investigator also faces several kinds of issues to manage the data some issues are arranged funding from the research to full fill the needs or requirement of research. Likewise, another issue faced by the scholar was time issue, they fail to meet the time objectives to accomplish a particular task or plan. These are the some challenges they face during their time. In order to overcome, from the issues. It requires making a perfect plan and effective activity to accomplish the overall objectives and plans Hilton requires adopting some kinds of new digital technologies to meet the advertisement goal.

Original video content

It is the method or technique to grab the customer attraction towards the company activities or objectives. These days digital technology has been the most important and essential part of promotional activities. This influence the positive action plan in terms to get the best possible action plan (Anh, Ngoc and Tuong, 2017). Along with that, it is the first marketing activity through company can easily get the best content for its best advertisement goals. This new method of advertisement to promote services in the best possible manner.

Official website with SEO: it is the another strategy of advertisement which makes good activities and target market goals. In terms of making good skills and wants. Official website of the business gives better opportunity to business activities to express their all information on one page. All the big organisation having high quality of company website to attract the number of customers. These technologies enhance the quality or popularity of business in terms of offering new products and services. Hilton can easily grab the attraction of many customers by offering new services and take advertisement into more huge manner. Provides golden opportunity for customers to know about the product and services about the business. Official website is the another form of advertisement which always gives all related information to clients.

Multi platform support digital technology: this is very significant step to adopt multiple platform of digital technology to promote company services. This might be provides huge business to Hilton Hotel (Anh, Ngoc and Tuong, 2017). Such as Hilton can also need to adopt different modes of advertisement such as they must provides company related parties, functions, parties and other related information through many platforms such as through E-mails, messages, social media sites etc. all these strategies are very much cost effective and less time consuming process.

Customer services: it is the another best advertisement strategies for the companies. It is called mouth to mouth advertisement. Customer service is the essential process to meet the needs of customers by listening their queries. Customer service in hospitality sector is very much essential and required in the organisation. It will make good and strong relationship with client which enhance the environment to the organisation. It also helps to make the good impression on the behaviour of customers towards the company services. Moreover, it also enhances the better objectives and task (Anh, Ngoc and Tuong, 2017). Moreover, it is the best effective process to get the best response from good customer services. Hospitality sector requires the best productive sector and productive manner of growth. Moreover, another objective of the organisation is that to promote the best possible action plans in according to attract the customer attraction.

Create animated graphics: this is the widely great and best technology for making innovative advertisement. These days people loves to see graphics and get affected from the new styles of combination of technology. In order to enhance the more popularity in the market company can also adopt new concept of advertisement to attract international clients. This makes essential and very much required for meet the needs of current challenges. This also provides the best opportunity and growth for company.

On the basis of above section or conclusion company also needs to adopt the best possible action plan which is totally based on the behaviour of company growth. Moreover, it is the best approaching task to get the more attraction of customers. Advertisement has to be a continuous process in the business activities in order to grab the client attraction. Besides, Hilton also requires to the best possible action plan to impenetrable the promotional plan. Without promotion company could not achieve target market goals (Anh, Ngoc and Tuong, 2017). Along with that, it also helps to gain the new customer growth and idea marketing goals and objectives. Which makes company more productive and target growth. Hilton also requires adopting advertisement in order to meet the company objectives.

Section 6: Rreferences

  • Banerjee, S. B., 2017. Corporate environmentalism and the greening of strategic marketing: Implications for marketing theory and practice. InGreener Marketing(pp. 16-40). Routledge.
  • Cascio, W., 2018.Managing human resources. McGraw-Hill Education.
  • Grant, R. M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
  • Grayson, D. and Hodges, A., 2017.Corporate social opportunity!: Seven steps to make corporate social responsibility work for your business. Routledge.
  • Heizer, J., 2016.Operations Management, 11/e. Pearson Education India.
  • Hess, T., Matt, C., Benlian, A. and Wiesböck, F., 2016. Options for Formulating a Digital Transformation Strategy.MIS Quarterly Executive.15(2).
  • Matteo, S. and Dal Zotto, C., 2015. Native advertising, or how to stretch editorial to sponsored content within a transmedia branding era. InHandbook of media branding(pp. 169-185). Springer, Cham.
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