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R/508/0486 - Present Marketing Mix Of ALDI And Compare It

University: Regent College London

  • Unit No: 2
  • Level: Undergraduate/College
  • Pages: 4 / Words 1074
  • Paper Type: Assignment
  • Course Code: R/508/0486
  • Downloads: 86
Question :

Recently recruited marketing manager of ALDI has to make a report by analyzing different elements of marketing. This kind of practices will assist organisation to make strategy to attain desired opportunities.

  • What are responsibilities of ALDI's marketing division?
  • Present marketing mix of ALDI and compare it with other firm.
  • Make and assess marketing plan of ALDI.
Answer :


Marketing is the department which helps to achieve targets in effective way. These days there are many changes which are taking place in business environment. So it is important to work as per it. This helps to achieve targets in specific way (Berkowitz, 2016). Due to change in factors which affect business then it is essential to motivate workers to give their best. Marketing means to create awareness in market about product, sales of company gets increases. There are policies which has to be taken in consideration which tells about demand of customer and through this they can perform activities in effective way. These days demand of customer are changing very frequently, so it is essential tom work as per market, so customer wants to avail regular services from brand. This report is based on ALDI which is big retail store in UK. It has various competitors accordingly, they have to perform activities. This report enhance knowledge abourt job responsibilities of marketing manager, interrelationship between various departmental functional units, application and role of marketing mix. There are important job responsibilities which has to be taken place in business.


P1 Key duties and responsibilities of marketing officers

There are many responsibilities which has to be done by marketing managers. It is important to know what can be done through which society need gets satisfied. As compared to initial days there is more work load over marketing managers, so they have to work after proper analysing. ALDI is the organisation where many workers are working to attain goals, so in case of any change in rules and regulations then they must be aware,so there will not discrepancies in actions. Marketing is basically works to create aware about use of policies through which society become aware of product and services served by ALDI (Blythe, 2012). In case manager wants to increase sales, then they have to design factors through which they can achieve targets in efficient manner. Some of the main roles and responsibilities which has to be followed by marketing manager are as follows-

Marketing Planning: This is the basic function which has to be done with the help of change in business policies. As there are many changes which helps to achieve targets in effective way. While dealing with changes in plans and policies, it is important to know what can be done through which actions does not get collapse. Through planning management of ALDI is are how to perform actions and how is it beneficial for growth of association.

Financing: Funds is the most important concept which is undertaken by marketing managers. If cost of services is more then profits may get affected. So it is essential to know sources through which association can get finance from sources and it must be selected from most effective source.

Promotion: Promotion of product means they have to know what can be done to make growth of sales is possible (Brassington and Pettitt, 2013). While ALDI is coming with some new product or services, then it is essential to frame promotional events through which it can be popularised in public. Measures like- free samples, discounts, discounted price, etc.

Selling: These days marketing manager has to perform activities of selling too. they basically work to give some knowledge to society and in case customer is ready to buy product then they have to sell it. This actually provides benefits to association in increasing profits.

Research and development: Research and development task is also performed by mangers. It is important because through this manger came ton know that can be done with the help of increase sales of company. There are various ways through which R&D is possible, so best method must be selected to get positive output.

Marketing planning process

this is one of the main important process which has to be followed by managers to attain what is held by organisation. There are policies which can be done in effective and efficient way. There are some steps which help to perform activities in efficient way, through which organisation is getting positive results. Marketing process is discussed as under-

  • initially there is requirement of process in which organisation has to analyse market. This helps to9 know where organisation lacks (Cavusgil and et. al., 2014).
  • After analysis there is requirement of knowing market targets, if ALDI wants to achieve. In this step organisation has to step their targets goals.
  • After fixing targets, manager has to plans how targets can be achieved. Techniques which help to know what can be done in business environment through which goals can be attained.
  • Setting marketing strategy helps to perform further actions of marketing mix. In marketing mix components which helps to perform actions in efficient way has to be attained.
  • In last step marketing controlling is done. This is most important factor which helps to know what can be done which is effective for make good image in market,. This controlling is done by managers and through this employees can perform activities in efficient way (Cooper, 2013).

(Source:- Marketing planning process, 2017)

M1 Roles and responsibilities of marketing manager in environment

There are many changes which are taking place in business. Responsibility is not only of marketing manager but also of external factors too. It is essential to set targets which are beneficial for society too. There are factors which has to undertaken these days by managers so there is no government interference (Jones and Rowley, 2011). While performing activities in effective way, there is changes in plans and policies through which they can achieve satisfy demand of customer. CSR activities are required to be done by manager so give and take activity will remain equal. Customers has to be motivated to give their best by saying that through growth of association, their personal goals can also satisfy. There is difference in employees personal and association's targets, manager has to bridge gap between both.

P2 Relation of roles and responsibilities with wider context of organisation

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