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Research Methods For Conducting Primary and Secondary Investigation | M&S

University: ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT

  • Unit No: 11
  • Level: High school
  • Pages: 23 / Words 5691
  • Paper Type: Assignment
  • Course Code:
  • Downloads: 11
Question :

In this respective project, there are various questions which are described below:

  • Create a research proposal as per the given issue.
  • Explore the research methods for conducting primary and secondary analysis.
  • Use appropriate methods with cost, access and its ethical consideration.
  • Perform data analysis
  • Give the research outcome in an appropriate manner.
  • Give reflection on the effectiveness of the chosen method.
  • Explain alternative research methodology for the research project.
Answer :

INTRODUCTION

The assessment will study topic globalization which has created boom for the people across the globe. It enables wide range of growth and development opportunities. The study will outline research proposal which will comprise aim, objectives, literature review and time of entire project. On the other hand, assessment will outline use of different research methods and data analysis on the basis of which findings will be drawn by scholar. Thus, it will discuss about alternative research methods which could have been used by researcher.

P2 Examining research methods for conducting primary and secondary investigation

An appropriate research methods are been taken in the consideration by the firm that will support the proper placing of the business activities and operations that supports a good rise in the effectiveness of the business operations and activities. This will support a good rise in business operations and activities that will support the proper growth and development of the business activities and operations in much suitable manner. This will help the organization to enhance their performance and support a good rise in carrying out of the business activities and action plans in much suitable manner (Beck, 2018). The research or data assessment measures that are been taken in consideration by a retail enterprise this measure will also help the organization to enhance the quality of operations and action plans that are been taken in consideration in much suitable and significant manner. This will help a retail firm to have a good rise in business actions and planning of the strategies (Giddens, 2018). A good planning of the research methods includes all the practical implications of the restrictive measures that are been taken in consideration by the firm. This will also support the proper management of the retail business and its effective handling. The research methodology for the different business operations is based on the inclusion of different components or factors that are been taken in consideration by the firm. This suggests the suitable placing of the business activities and operations in much suitable and effective manner. This will also help the firm to enhance the firm to place a suitable framework and placing of the business activities and operations. It involves the following components:

  • Research Type: the proper assessment of the typology will help the firm to carry out the effective research process in much effective and suitable way (Boyden, 2015). It will also suggest the proper management of the business activities and action plans that will support the proper rise in the understanding of the research topics and operations in much effective and suitable manner. The adoption of a proper research type will prove to be effective and suitable for an organization as well as the researcher to create a platform that will support the proper management of the operations that catalyze the business actions and thus will support the proper management of retail business activities and operations in much suitable manner (Fukuyama, 2014). The research typology includes two sub categories, Qualitative and Quantitative approaches. For the present research report, the qualitative approach is been chosen by the researcher that will support a good growth and placing of the research operations by the firm.
  • Research Approach: the proper placing of the research approach will help the firm to enhance the quality of business operations and activities this will help the organization to enhance the quality of business activities and operations in much suitable and effective manner. This will also help the organization to identify the suitable measures and guide the researcher to undertake the suitable steps to carry out the research or data assessment process in much effective way. This measure is also beneficial to carry out the business activities in much suitable and effective way. This includes the two types of approaches, inductive and deductive (Yúdice, 2018). The inductive approach will help the firm to carry out the research process or activity on the basis of the available evidences while in the deductive approach, the research deduce or take hypothesis related to the data in order to carry forward the research activity and operation. For the present research activity, inductive research approach is been taken in consideration by the scholar or data interpreter. This will help him to carry out the research process in much suitable and effective way based on the suitable and effective management of the available data that will support the proper management of the business activities and operations in an effective way.
  • Research design: The proper adoption of the research design is the major factor of the growth for an organization. A proper and effective research design will also support a positive research design will help the researcher to arrange, analyze and present the data in much effective and suitable manner (Manyika and et.al., 2016). Besides this, it suggests the effective growth of the business activities and operations in much suitable way. For the present report, descriptive research design is been taken in the consideration that will support the proper representation of data in much effective and suitable manner.
  • Research philosophy: the proper placing of the research philosophy will help the fir to enhance the quality of operations in much effective and significant manner. This suggest the proper management of the business activities and thus will place the proper research methods in much effective manner (Scheuerman, 2017). The adoption and implementation of the proper research philosophy will assist the scholar or researcher to carry out the business activities and operations in much suitable and effective manner. For the present research or data interpretation measures that are been taken in the consideration by the organization, interpretevism philosophy is been taken in consideration.
  • Data Collection: The proper data collection measure is been taken in the consideration by a data researcher or interpreter in order to generate a good ad positive level of perception or policies that will help the organization to enhance the quality or extent of the effectiveness of the chosen topic and the research to be performed. This measure is taken in consideration by the firm in order to carry out the proper management of the business activities and operations (Ritzer, 2016). This will support a good rise in the understanding about globalization measures. For the current report, the primary data collection will be held using the close ended questionnaire.
  • Data analysis: Once the data collection measures are been performed, the proper data analysis or interpretation process is been taken in the consideration this would have been the proper placing of the research and globalization process is been taken in the consideration (Hirst, Thompson and Bromley, 2015). A good data analysis will help in the proper management of the development related to the globalization process. For the current report, thematic data analysis process is been taken in consideration by the researcher.
  • Sampling: For a research process, a proper data sampling is very necessary. This is been carried out in the organization that will support the proper management of the business activities and operations. It will assist the organization to enhance the quality of output and extent of the research process (Hawkesworth, 2018). For the current research activity, random data sampling is been chosen to include the 20 employees of the firm as respondents.

P3 Appropriate methods with cost, access and ethical consideration

The current process will cover the effective placing of the primary data collection measure that are been taken in the consideration by the organization in order to carry out the proper placing of the business activities and operations in much effective and suitable manner (Baylis, Smith, S. and Owens, 2017). This will help the firm to enhance the quality of business operations and activity. As the research process that will be carried out by the organization will help the firm to enhance the quality of operations, this will be said that the proper management of the business activities and action plans in much suitable manner. As for the present research process, the primary data interpretation is been taken in consideration, which will help the organization to enhance the quality of operations and thus will support the firm to have a good amount of data operations and activities in much suitable manner (Schmukler and Abraham, 2017). The primary research process will involve the proper management of the data including its collection, assessment and interpretation process that will support the good growth of perception towards globalization. It will have certain considerations which are as follows:

Costs: In order to carry out the research process in much effective way, the proper costing and financial consideration of the research process is required to be taken in consideration by the researcher that will support the effective placing of the business operations and activities that will support the suitable execution of the research process and activities in much suitable and effective manner. Besides this, the cost estimation will help the firm to plan the research activities with proper assessment of the expenses and investments that are required to be placed within the organization (Coleman, 2016).

Access: the accessibility is very necessary top carry out the proper management of the operations that will support the good rise in the action plans that will support the proper management that will support the effective assessment of the research process (Kraidy, 2017). For this, the respondents that are been chosen will be contacted in order to taken into consideration by the firm. This will improve the overall growth of the business organization in much effective way.

Ethical considerations: the firm will look after the proper and effective ethical consideration in order to carry out the business activities in an effective manner. This will also support a good rise in the ethics and other obligations that will support the proper management of the business activities (Stromquist and Monkman, 2014). The ethics related to the research activities will help the firm to carry out the business activities in much suitable management. The researcher will see through the proper management of the different ethics that will suggest the proper handling of the business activities in much suitable and effective manner.

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Secondary investigation

LR

The globalization measures plays a very deep and crucial role in the placing of the business activities that will support a proper placing of a retail firm in the market. Looking at the boom in technologies and this will help in the proper growth and development in much suitable and significant manner. As per the views of Kraidy (2017), the proper placing of the research methods and action plans have improved the overall placing and conduction g of the research process within an organization in much suitable and effective manner. A proper forming of the different approaches and action plans that will support a good rise in the business operations and thus will support a good placing of the business operations in much suitable and effective way. This will also support a good placing of the business operations related to globalization. This will help the firm to carry out the business activities in much suitable manner. On the other hand, according to the research on globalization, Boyden (2015), stated that the e commerce operations that are been taken in consideration by the firm that will support a good rise in the customer satisfaction level. This will support a good placing of the business activities and action plan that supports a good placing of the operations. In much suitable and effective manner. The globalization activities will support the proper placing of the business activities will support the effective rise in the operations that will support the proper handling of the business operations in much suitable manner. This will also help in the proper rise in the firm caliber to carry out the retail operations.

On the basis of the findings of Fukuyama (2014), this can be said that the effective execution of the globalization measures will support a good management of the business activities and action plan that will support a good handling of the business operations and will lead to the rise in customer satisfaction. The proper and effective implication of global expansion measures by an organization in any industrial sector. This will help the organization to carry out the business activities in much suitable and effective planning in order to make the company comply this global trends. It is a very innovative and a need of time approach. As many companies and sectors are globalizing, retail sector has to join in to maintain the extent of the data operations and activities that will support the proper management that will support a good rise in the customer satisfaction level and thus will lead to the proper management of business activities in much suitable manner. On the other hand, Yúdice (2018) says that the globalization will support the proper placing of the business activities and operations that will support the proper management of business actions. The process or approach of globalization is susceptible to many restrictions and other environmental factors that can impact the overall operations and activities of the organization. These factor is required to be looked after by a retail firm for effective placing and management of globalization approach in much effective and suitable manner.

Primary data investigation

Questionnaire

Name:

Mobile number:

Are you aware about the globalisation measures?

  • Yes
  • No

Do you know the implications of globalisation measures?

  • Yes
  • No

Are you aware of the globalisation measures that are been undertaken by a retail business or e commerce business?

  • Yes
  • No

Do your firm knows about the global trends that are been followed within the international market?

  • Yes
  • No

Do you feel that globalisation and e commerce or retail operations of a firm are interrelated?

  • Yes
  • No

Are the e commerce operations beneficial for the firm?

  • Yes
  • No

What according to you are the benefits of globalisation for Marks and Spencer?

  • Increase in global presence
  • Improving the product and service quality
  • catering the worldwide customers
  • All the above

Do you find your firm following the ongoing global trends in retail sector?

  • Yes
  • No

Is the globalisation approach beneficial for improving organisational performance and revenue?

  • Yes
  • No

Do you agree that Globalisation will help Marks and Spencer to improve their customer satisfaction level?

  • Yes
  • No

Reviews or feedback

-------------------------------------------------------------------------------------------------------------------

P4 Data analysis

Theme 1: Knowing about globalization

Are you aware about the globalisation measures?

frequency

Yes

16

No

4

Theme 2: Implications of globalization

Do you know the implications of globalisation measures?

frequency

Yes

18

No

2

Theme 3: Awareness about globalization measures undertaken by e commerce firm

Are you aware of the globalisation measures that are been undertaken by a retail business or e commerce business?

frequency

Yes

17

No

3

 Theme 4: Following of the globalization trends on international level

Do your firm knows about the global trends that are been followed within the international market?

frequency

Yes

15

No

5

Theme 5: Interrelation of globalization and e commerce retail operations

Do you feel that globalisation and e commerce or retail operations of a firm are interrelated?

frequency

Yes

17

No

3

Theme 6: benefits of globalization

Are the e commerce operations beneficial for the firm?

frequency

Yes

18

No

2

Theme 7: Types of benefits of globalization

What according to you are the benefits of globalisation for Marks and Spencer?

frequency

Increase in global presence

9

Improving the product and service quality

5

catering the worldwide customers

2

All the above

4

Theme 8: following of ongoing market trends

Do you find your firm following the ongoing global trends in retail sector?

frequency

Yes

16

No

4

Theme 9: benefits of globalization on organizational performance and revenue generation

Is the globalisation approach beneficial for improving organisational performance and revenue?

frequency

Yes

17

No

3

 Theme 10: impact of globalization measures on customer satisfaction level

Do you agree that Globalisation will help Marks and Spencer to improve their customer satisfaction level?

Frequency

Yes

18

No

2

P5 Communicating research outcomes in an appropriate manner 

Theme 1: Knowing about globalization

Data Representation: On the basis of the data research and analysis process that is been carried out at the Marks and Spencer to find out the success of an e commerce with the proper implications of the globalization measure to carry out its operations, in which about 20 employees of the selected retail enterprise are been chosen as the respondents. Based on the assessment, this is been found that out of 20 respondents in research activity, 16 employees or respondents were aware about the details and concepts of globalization that are been taken in the consideration by the organization. On the other hand, the remaining 4 respondents denied the fact saying that they were not much familiar with the concept and operations of the globalization measures that are been taken within the selected organization. On the basis of this data analysis and interpretation process, it can be interpreted that most of the employees or the work force at the Marks and Spencer is well aware of the globalization process that is been taken in the consideration by the selected retail enterprise.

Theme 2: Implications of globalization

Data Representation: Depending of the research process that is been performed at the well known retail enterprise Marks and Spencer for identification of the success measures of an e commerce firm with the implication of globalization operations, this is been found that among the 20 employees of the selected retail organization, participating in the organization as the respondents, 18 employees were aware about the implication of the globalization activities that are been performed by the firm. While, on the other hand, only 2 respondents were unaware about the implication of expanding the business operations on global level. Hence, based on the data interpretation and assessment process that is been carried out at Marks and Spencer, majority of firms staff is aware of significance of globalization activities.

Theme 3: Awareness about globalization measures undertaken by e commerce firm

Data Representation: A data research and assessment process is been carried out at the selected retail enterprise, Marks and Spencer, to identify the extent of success of an e commerce with the implication of globalization operations in much effective manner. For this purpose, about 20 employees from the various departments of M&S are been chosen as the respondents. Based on the data evaluation process that is been carried out at the selected retail enterprise, this is been found that out of 20 employees participating in research activity, 17 respondents were well aware about the globalization measures and activities that are been followed by the firm and are taken in the consideration by the firm that will support the proper management of the M&S. On the other hand, the remaining 3 respondents participating within the organization said that they are not aware of the globalization activities and operations in much significant and effective manner. Thus, on the basis of the interpretation, this can be said that the people at Marks and Spencer are well aware about the globalization measures that are been taken in the consideration.

Theme 4: Following of the globalization trends on international level

Data Representation: based on the data assessment and evaluation process that is been performed at the organization to analyze the impact of globalization process that will help the e commerce to enhance the quality of business operations, this can be said that out of the 20 employees participating in research activity, 15 said that the firm is following the global trends effectively while the remaining 5 said that the firm is yet to follow the global trends in an effective way. On the basis of this assessment, this can be said that the Marks and Spencer follows global trends in a suitable manner.

Theme 5: Interrelation of globalization and e commerce retail operations

Data Representation: depending on data analysis and assessment process that is been performed at the company to evaluate the impact of globalization procedure that will help the e-commerce to increase quality of business operations, this can be said that out of the 20 employees participating in research activity, majority of people are feeling that without globalization, e-commerce is not existence. With the help of globalization, e-commerce are helping in increasing effectiveness of retail operations. Because of, every person prefer online shopping that increasing e-commerce usage in retail companies. By this way, e-commerce are interrelated with globalization that helps in retail operations. E-commerce activities increase flexibility and reduce communication cost. Due to globalization and e-commerce, changes in structure of economy of countries. With the help of it, company increase competitive advantage of retail sector in international context. Through adopting e-commerce, firm improve coordination with other members of value chain. E-commerce save time and money on delivery of goods, protect or expand market share and efficiently operates of Mark and Spencer. With the help of it, reduce transaction costs such as information, negotiation and monitoring of performance of business in retail sector. On the basis of this assessment, globalization is interrelated with E-commerce in retail operations.

Theme 6: benefits of globalization

Data Representation: based on data analysis and assessment procedure that is been performed at the company to measure the impact of globalization procedure that will help the e-commerce to increase quality of business operations, this can be said that out 20 employees are participating in research analysis. Majority of people are said that e-commerce are more beneficial operation of retail firms. Because of, it is reduced time and money on delivery of goods. The benefits of E-commerce are to offer product data sheets and attracting new customers with search engine visibility. It is more beneficial for decreasing cost of stock management and competence method in retail sector. With the help of it, company selling their products across the world and allow customers satisfaction. The benefit of e-commerce is to grow brand awareness, reduce costs of advertisement, personnel and remove travel cost. Through e-commerce, offer huge information and ability of multi site for growing to meet demand in the market.

Theme 7: Types of benefits of globalization

Data Representation: based on data analysis and assessment process that is been performed at the M&S to assess the types of benefits of globalization that assists e-commerce to enhance quality of business operations. This can be said that 20 employees are participating in research analysis. Majority of people are said that globalization is beneficial for increasing global presences and improving quality of product and services of M&S. Globalization in terms of e-commerce that helps in catering customers in worldwide.

Theme 8: following of ongoing market trends

Data Representation: depending on data analysis and assessment procedure that is preformed M&S to assess the ongoing global trends that improving quality of business operations. This ca be said that 20 employees are participating in research analysis. Majority of people are feel that global ongoing trends helps in effective business operation. There are various ongoing trends adopt by retail sector such as social media strategies, in home services, delivery and consultations the market. Global trends are increased personalized retail experiences and growing culture of business. 

Theme 9: benefits of globalization on organizational performance and revenue generation

Data Representation: depending on data analysis and evaluation process that is performed M&S to measures the benefits of globalization on organizational performance and generating revenue in retail sector. Majority of people are said that globalization is more beneficial for business. With the help of e-commerce activities, customers are increasing their buying power and fulfill their needs and wants. The benefits of globalization in terms of spread of new technology that helping to create more productive. Benefits of globalization in terms of e-commerce that helps in reducing cost and time on delivery of goods and services to customers. Through this, improving performance of organization and generating the more revenue in the business.

Theme 10: impact of globalization measures on customer satisfaction level

Data Representation: based on data analysis and evaluation process that is performed M&S to measures the impact of globalization on customers' satisfaction level in the company. This can be said that 20 employees are participating in research analysis. Majority of people are said that globalization measures level of customers satisfaction. Impact of globalization in terms of e-commerce activity adopted by M&S. With the help of it, customers are more attracting with product and services of company. Because of, customers prefer online shopping and they are buying many products on online store. With the help of it, retail companies are increasing online presence and improving quality of services of business.

P.6 Reflective on effectiveness off chosen research method

The present research project is on the topic of determination of impact on e-commerce with increasing globalisation. For the present research project I have used the descriptive research design methods as it provides in detailed intimation and analysis of the data collected through primary sources. For t he present approach the research approach used by me I is the qualitative approach as it assisted me I with determination of the process of data collection and to design the flow of the research project. I have used the primary methods of data collation as the information regarding interpretation of the effectiveness of globalisation e-commerce can be conducted with fresh information and on secondary data has been taken in account by me. With this data collection method the authenticity of the data collection have increased as it has been collected from real individuals. I have taken interviews from random respondents, which stats the fact that no biased information have been taken into consideration (Crane and Matten, 2016). To collect the information regarding the research topic random sample techniques is applied by me and personal interviews has been taken to make sure that no clop hole can be detected at the time of analysis of the data.

The data analysis has been carried out by me in thematic system. The reason behind choosing this version of data analysis is that the data I collected in not quantitative and the research approached use by me for the project is qualitative one. For this type approach the thematic data analysis is more suitable and this fact is determined by me with preservation of prior research project in academics session, the effectiveness of this research project can be stated by me as according to the research topic the approach is being used as the descriptive and data collection has been carried out by me through qualitative method. In this I have used indicative approach which can give a reason from the result to a wrong or false. With using this approach the project has been given a open end as to the result can be interpreted in both manner, one in consent with the outcomes of the research project and another one with in dissent of result.

For preparation of this project report I haver determined the research methodology very precise so that the outcomes of the project are more effecting and reliable no doubts arises on is the outcomes rights or not, yet with the use of inductive approach a open end of to the resultant is provided. The reason behind choosing such an approach can be detectability by me as I did not want to limit my research to my thought and approach only. The ideas and presentation of another can be totality different from mine and further research can be carried out by any interested person with a different approach and research methodology to present the view on this research topic. With this I can defiantly state that with using this research methodology the effectiveness and authenticity of my research project have been set and no compromise have been done in collection of the data from primary resources and analysis is also done with using effective measures and them presented in the thematic manner.

P.7 Alternative research methodology

For preparation of this research project on analyzing the impact of globalization on e-commerce I can have used can be applied totally difference approach and research methodology. This must have resulted in something different and the results would have been different from the outcomes presented in this project. For this project I could have used the deductive research approach which have given different result. For collection of data I could have taken secondary resources in consideration and with this information collected would have totally different. The quantitative approach of data collection could have been used by me and data analysis of the sames have bee conducted by using statistical measures such an SPSS. With this I can state that by using a different research methodology my research project would have been a completely diffract from the present one as with use quantitative data the research methods and research designs also gets changes and this lead to the change in methodology of the project. I could interpret the facts that my project have given different result and outcomes, have I chosen a separate methodology for this project on the topic of determination of the impact of globalization on e-commerce.

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CONCLUSION

This report has summarised that impact of globalization on across the world and creating opportunities and development of any of organization. It can be concluded that benefits of globalization in organization performance and revenue generation. It can be discussed that interrelationship between globalisation and e-commerce activities in retail sectors. Impressive execution of the globalization measures to support a good management of the business activities and action plan that will support a good handling of the business operations and will lead to the rise in customer satisfaction. Furthermore, report has completed that different benefits of globalization on increasing customer level. It can be concluded that benefits of e-commerce activities helps in growth and development of M&S in retail sector in international level. It can be discussed that company following different ongoing trends such as e-commerce, social media strategies for effective operations of company.

You may also like to read: Research Project On Impact Of Employee

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