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D/508/9669 Importance of Communication Skill and Its Principles

University: UK College of Business and Computing

  • Unit No: 16
  • Level: Undergraduate/College
  • Pages: 3 / Words 701
  • Paper Type: Assignment
  • Course Code: D/508/9669
  • Downloads: 207
Question :

The scenario of this report describes the importance of communication skill and its principles in operating organizational activity appropriately. These kind of practices may help in building positive relationship within organisation by considering:

  • Describe communication process within a business firm by considering models, theories, system and principle of communication.
  • Design a role play in order to analyze the importance of oral communication within a business firm.
  • Explain practices related to written communication by considering real world examples.
Answer :


Communication is important in everyone life and in organisation also for transferring information, data and message. It play vital role in transferring  views, opinions and thoughts from one place to another. For proper communication there is requirement of sender and receiver both because without this communication process is not complete. As well there is need of appropriate pathway of communication in business that can be E-mail, messages, notice boards and so on (Storbacka, 2011). Several ways are included in this such as written, vocally, visual and non-verbal these all help individual in communicating with others. A person who is working in association must have written, verbal and non-verbal communication skills so they can share their information ad data to everyone. 


Covered in PPT


Oral communication

Oral Communication – This is the method of communication in which recipient receive data and information through words of mouth from sender. It is is the most common method of communication used in day to day life of every individual person as well in organisation the same play important role during meeting, conferences, seminar and group discussion. communication is the wide term which is important in business as well in life of every individual person (Grunig, 2013). In company it will assist in achieving goals and objectives as well in life of people this assist in sharing their views, thought and opinion with other. There are variety of techniques which help in communicating like written, non-verbal, oral and many more. Below mention is the role between customers and sales person: 

Interview performing role of customers

I am not satisfied with your services because your are not delivering products on time as per your given date of delivery.

Me as a sales person

Sir/ Ma'am sorry for they delay and your inconvenience. Please let me allow to correct myself. 


I will not going to prefer your products and not even suggest to anyone other also. Reason of this is your poor delivery process.

Sales person

Please allow me to check the reason of delay in delivery and give chance to correct myself.


No I am not giving you any chance.

Sales person

Sorry for this but it was done because of some mistake and misinformation. so please relieve us and take your accept your products without giving any delivery charges. 


Fine, it will receive that product and take care of no such mistakes in future.

Sales person

If their any query in future you can contact to our service centre. Thank you


Communication in writing

There are several  ways through which written communication can be done are as follows:

Formal Letter

ABCD company,

26 New Gloucester Street,



United Kingdom 

After going through your advertisement in the LinkedIn, I would like to inform you that I want to get this job because it is matching my qualification, criteria and interests. I have completed my MBA in Marketing specialisation. I have 4 year working experience in the marketing field.

Yours Sincerely,



Curriculum Vitae 

Name: …......

Address :23rd Street, Birmingham lane, Birmingham 

Phone No. - 123456789

Profile summary:

An MBA with 4 years of experienced who is equal wishful to become a part of the organisation. Good communication and problem solving skills which will assist in  performing the work in a well manner. 

Personal Skills: 

Leadership skills

Problem solving  

Good communication skills 

decision-making skills

Team management

Educational qualification: - 

Bachelor in Commerce. (B.com)

Masters in Business administration (MBA) spe

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