1.Benefits of integrated marketing communications Integrated marketing communication includes all the sources of communication and marketing. Through this method a particular brand promotes itself in the target market. All sources work together for maximum profit with increased sales. It also ...

INTRODUCTION Business communication is essential for the effective management in the company. It is necessary for sharing the information between  persons within the organisation that is performed for the commercial benefit of the enterprise. In this report chosen company is Pret a manger which ...

INTRODUCTION Business strategy refers to the procedure of developing effective policies as well as strategies that guides the various departments in the company in order to achieve the set aims and objective in an effective or better manner. Business strategy is regarded as a long term plan of ...

INTRODUCTION: Effective communication is important to perform elementary functions of organisations i.e. organising, leading, controlling and planning. It is significant for managers who can easily communicate with their employees. Communication is considered significant in Vodafone Group PLC ...

Introduction to Managing Communication The actively managing organizational knowledge can bring stimulation change in the culture of organization and fosters innovation by flow of idea sharing. Role of communication is very significant in managing the knowledge and information in the organization. ...

Introduction Virgin Media Limited is a British company which provides multiple services of internet, telephone, televisions in United Kingdom. Since the year 2014 the company is working as a subsidiary of Liberty Global Plc which is another international telecommunications and the televisions ...