Brief :
Assessment Task
It consists 5,000 words research report, identifying emerging business opportunities in an organization. The topic of research of student choosing, followed by analysis of the options and facet culminating in justified strategies.
The report should be divided into following:
- Organization area identification
- Data gathering and analysis
- Literature review
- Growth strategy proposal
- Total word count excluding appendices 5000
Indicative Content
Internal analysis
- Resources with organization
- Evidence of entrepreneurial orientation
- Impact of founders
Environmental analysis
- Regional, global and emerging markets.
- Social cultural influences
- Environmental and competitive analysis
Analyzing opportunities
- Source of opportunity
- Opportunity management and evaluation
- Information sources and validity
Strategic analysis
- Analysis of risk
- Scenario planning
- Issues of ethical and corporate social responsibility
Strategies for growth
- Market-led approaches
- Resource-led approaches
- Partnership and alliances
The research report is assessed on criteria, includes:
- Recognition of the importance of an entrepreneurial approaches to the process of opportunity spotting/ management
- Breadth, relevance and validity of research sources.
You can get more Answers from below links -
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