Digital technologies revolutionised the process of marketing and advertising done by organisations. In order to sustain in competitive environment, it is essential for marketers to utilise latest and digital methods to promote organisational products and services.
- Preparation of aims and objectives for the study
- Implementation of research methodologies
- Communicating research outcomes
- Preparation of own reflection
Digital marketing is the method through which organisations promote their products and services using digital technologies such as social media, mobile, smartphones, television, etc. Digital technologies revolutionised the process of marketing and advertising done by organisations. In order to sustain in competitive environment, it is essential for marketers to utilise latest and digital methods to promote organisational products and services. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps (Henderson, 2017). In this context, in the following research proposal researcher will focus on analysing the tactics utilised by Morrisons in order to enhance customer attraction and retention by delivering them precise organisational information. Morrisons, is the fourth largest chain of supermarkets in the United Kingdom and is headquartered in Bradford, West Yorkshire, England. Researcher will devised aim and objectives of research and work according in order to accomplish them effectively. Researcher in order to enhance the effectiveness of the research will analyse articles and journals proposed by senior authors and researchers. Elaboration of research methodologies that researcher will selects will be describe in this proposal. Researcher will collect data from managers of Morrisons by using questionnaire research instruments.
Rationale of research
The rationale of carrying out this research is to gain more and more knowledge about impact of digital technologies on marketing practices used by today's organisations. Through this research, researcher will be able acquire deep knowledge of digital marketing and its implications on organisations. Furthermore, researcher would be able to gain access to Morrisons which is fourth largest supermarket chain operating in United Kingdom. Thus, this research will help in enriching the level of knowledge of researcher.